• A reliable portion of our monthly
growth came from paid search!
• It took me months to learn how to stop
bleeding money in adsense. There’s a
• AUTOMATE: use the Keyword Tool and
use the Ad Group Ideas feature - it’s
bloody useful and saves lots of time.
Quickly test various keyword groups to
see which convert the best = learning
the language of your customers.
A search for “Singapore Hotels” on Google shows!
many companies with deep pockets: Agoda,
booking.com, expedia.com - startups trying to
compete head to head with these companies in Paid
Search will simply run out of cash
13 Paid Search
Actionable Growth Hacking Tactics by @yongfook