• Bit of a gamble but can be highly
effective at getting users!
• Depends on the size of the blog
ecosystem but in Japan: 10,000++
new users from a single post!
• User quality varies!
• Can result in re-blogs, conversations!
• Real Example: Celebrity A (paid)
wrote about us, then Celebrity B
(unpaid) checked us out and wrote
about us organically and
enthusiastically as we were selling a
brand that she loves. We ended up
getting more users via Celebrity B
than Celebrity A.!
• Best to do it in a regulated environment
where there are guidelines.
Famous bloggers such as Xiaxue are no stranger to
advertorials. Pick your audience wisely however.
Actionable Growth Hacking Tactics by @yongfook