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The Unspoken digital content editing rules

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My presentation @ WordCamo Bilbao May 2017

Publié dans : Internet
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The Unspoken digital content editing rules

  1. 1. THE UNSPOKEN DIGITAL CONTENT EDITING RULES WORDCAMP BILBAO 2017 YONIT TZUK WWW.YONIT.BLOG
  2. 2. million eyez Chief Blogger YONIT TZUK
  3. 3. THE SECRET OF AN AMAZING WEBSITE:
  4. 4. THE SECRET OF AN AMAZING WEBSITE: Vision | Platform | Design | Content
  5. 5. THE SECRET OF AN AMAZING WEBSITE: Vision | Platform | Design | Content Speed | Photos | Social Proof | Innovation
  6. 6. Persistence & PASSION
  7. 7. Persistence & PASSION Are not enough
  8. 8. Engage the audience
  9. 9. THE WALL of content
  10. 10. THE BIG SECRET:
  11. 11. THE BIG SECRET: Catch their attention
  12. 12. START with the Headlines
  13. 13. FINISH with the Headlines
  14. 14. Create
  15. 15. Create Share
  16. 16. Create Share Connect
  17. 17. Headlines Cheat Sheet Ask a question: How to prepare for WordCamp? What is the best WordPress plugin? How did I overcome my fear of flight? What should you wear to Bilbao in May?
  18. 18. Headlines Cheat Sheet Numbers: 5 reasons why you shouldn't miss WordCamp The best 7 plug-ins that will change your website forever 8 mistakes I have done as a blogger 6 ways of monetizing your blog
  19. 19. Headlines Cheat Sheet Negative: 5 reasons why you should not adopt a dog Why do I hate Stock photos Why it was stupid to book a flight to Zanzibar 4 mistakes parents make on family vacations
  20. 20. Headlines Cheat Sheet Straight to the point Learn how to write a 500-word blog post in 20 minutes Newsletter: a comparison between 4 email platforms How to open a WordPress website in just 6 steps
  21. 21. Give me some AIR
  22. 22. The Importance of Paragraphs Click ENTER Look for the dot (.) Count 4-7 lines Read out loud, when you have no air = Enter
  23. 23. S-T-O-P
  24. 24. S-T-O-P Scrolling down
  25. 25. HELLO!!!!
  26. 26. HELLO!!!! READ ME
  27. 27. HELLO!!!! READ ME PLEASE
  28. 28. 4 restaurants in Bilbao you must try:
  29. 29. 4 restaurants in Bilbao you must try:
  30. 30. 4 restaurants in Bilbao you must try: The funny hotel experience:
  31. 31. 4 restaurants in Bilbao you must try: The funny hotel experience: Why you must go to Bilbao Museum:
  32. 32. The Importance of Subtitles The Table of Content Look for sub-subject of your text Count 4-6 paragraphs Subtitles = essence of the whole text
  33. 33. 4 restaurants in Bilbao you must try: The funny hotel experience: Why you must go to Bilbao Museum:
  34. 34. Simple & Easy
  35. 35. The Importance of Design Play with your text Pop up the main value by: Bullets Numbers Bold Paragraph design Help your readers see their value from the text
  36. 36. Don’t write it
  37. 37. Don’t write it Show it
  38. 38. The Importance of Photos High-quality visual content is a must The best pics are those that help tell the story Big photos across the width of the page
  39. 39. Headlines Cheat Sheet Ask a question: How to prepare for WordCamp? What is the best WordPress plugin? How did I overcome my fear of flight? What should you wear to Bilbao in May?
  40. 40. Share it PLEASE?
  41. 41. The ball is in your hands! Did I inspire you? Please share Do you have more thoughts about the subject? Write in the comments Do you want to buy? Click here | Download now
  42. 42. The Importance of Call To Action Direct the readers to take action Share if you like Leave comment – answer my closing post question Buy | Download |Subscribe Add your own photo to the Photobox
  43. 43. Breaking THE WALL Of content Call to action Amazing photos Engaging Headlines Paragraphs Subtitles Designed text
  44. 44. Thanks a million WWW.YONIT.BLOG | YONIT@MILLIONEYEZ.COM WWW.MILLIONEYEZ.COM

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