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Anyone Can Cook Report - WOWEL

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Project for Student Health Services by WOWEL

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Anyone Can Cook Report - WOWEL

  1. 1. Vowel V SUIT group account director planning director Planner executive creative director brand project CLARE ONG TAN YULING YOONSU KIM ARIEL ZOHAR, CALISTA GOH RMIT STUDENT SERVICES HEALTHY LIFESTYLES
  2. 2. THE CREATIVE BRIEF. CATEGORY AND BRAND INSIGHTS There is a growing concern regarding students not getting enough nutrition to maintain a balance diet, and this can have a big impact on their physical and mental wellbeing. It’s easy to skip meals and forget about healthy eating when students are under stress and rushing to meet deadlines, however, this is when their body needs good nutrition the most. The main barrier to preparing healthy meals identified by students was the lack of time. Lack of money, nutrition knowledge and purchasing knowledge were also perceived as barriers. Hence, the stigma of “balance diet is time consuming” needs to be broken in order to change the behaviour of these students. OBJECTIVES 1. To educate 75% of students to be responsible for their own health and wellbeing - not skipping meals and eat healthily. 2. To change 50% of student’s perceptions that preparing a healthy meal is not time consuming. Target Audience Profile: Hi, I am Jesse! I am 19 this year and I am living away from home, and YES to my newfound freedom!! There are certainly some pluses and minuses to this like how badly I MISS EATING MY MOM’S HOME COOKED FOOD. Every now and then I get nagged on for not having a proper meal, but it’s a little daunting to manage my own meals – even my friends agree! Especially when my assignments are starting to pile up, I don’t even have the time to shop, prepare the food and do the cooking! Even when I do have time to spare, I don’t even know what to buy! Living alone and having a tight budget really limits on how much I can spend on my grocery and shopping. Once, I went grocery shopping, not only did waste 2 hours trying to figure out what to buy, I ended up buying junk food. So I usually go the easy way out – fast food! It’s fast, it’s convenient and although I know it’s not the healthiest and cheapest option out there, it beats skipping meal totally. Demographics: RMIT University students ages 18 – 25 years old, first time living away from home and independent. Buyergraphics: They are either high consumers of fast food or they just skip their meals when they are in school as it is easier. Pyschographics: They want to cook, but they find it too much of a hassle especially when they have assignments pilling up. “Less time preparing for my meals means more time allocated for my work.” target Audience Think: I think that it is a hassle just to prepare a balance diet, especially when I am busy. Feel: I feel that not having a balance meal is not a big deal. Do: I choose the easy way out - fast/junk food or skip meals. Current Perceptions desired response Think: I think preparing a balance diet is easy and possible, even when I am busy. Feel: I feel that it is important to maintain a balance diet to protect my health. Do: I shop, plan and cook my own balance diet. What do we have that will help them to do this? We provide them with easy, cheap and quick healthy recipes so that they will be empowered with the knowledge to be responsible for their own health. Single Minded Proposition It is not difficult to shop, plan and cook my own balance meal even if I am on a tight budget. tone of voice Fun, approachable, friendly, engaging, youthful Client bfief received: 18th August 2014 Creative brief approved: 29th August 2014 Review date: 3rd September 2014 Sticky review date: 5th September 2014 Presentation date: 15th September 2014
  3. 3. meeting minutes 28th august 2014, 1pm Attendees Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim Scribe: Tan Yuling Agenda: 1. Decide on which student service category to work on 2. Research about target audience and category choice 3. Brainstorm ideas to promote student service category choice Business: - Shortlisted a few categories: Health and well-being, anti-smoking, money management. - Decided on student health and well-being. - Target Audience research & category choice - Easy, cheap and healthy food - Important to maintain a balance diet to protect your health - Eating well when you start university can be a challenge but it’s possible to be healthy even when you’re busy and on a budget. - It’s no difficult to shop, plan and cook your own meals, even if you’re on a tight budget. - Healthy eating is important when you are under stress. It is easy to skip meals and forget about healthy eating, but this is when your body needs good nutrition the most. - Selected theme: “ANYONE CAN COOK” - Brainstorm creative ideas - Postcard recipes - Cheap f ood under $1 - E nergy boosting breakfast toast - H ealthy meals - I nfo graphics (best food for studying etc) - Collaboration with RUSU - F ree breakfast Wednesdays - Microwavable meals in a mug vending machine - Social media platforms (Facebook, Instagram, Pinterest, etc) Next Meeting: 29th August 2014, 11am Next Meeting Agenda: 1. Meeting with Clare Ong from RMIT Student Services 2. Share ideas, receive feedback and make any relevant changes 3. Delegate work amongst the team, who does what and by when Adjournment: Meeting was adjourned at 4:30pm ARIEL ZOHAR S3432276@student.rmit.edu.au 0425872296 CALISTA GOH S3455261@student.rmit.edu.au 0427067311 TAN YULING (ALLYSSA) S3456990@student.rmit.edu.au 0437021294 YOONSU KIM (SUE) S3470594@student.rmit.edu.au 0490496433
  4. 4. WIP REPORT. No.Person(s)Job DescriptionStart DateDue DateStatusNote(s)Next Action1Tan Yu LingCreate MinutesCompletedN/ACreate WIP2All TeamExploring creative options. Each to come up with at least 3 executions. CompletedN/ATeam Review adjusting and finallising best ideas. 3Tan Yu Ling, Calista GohCreate WIPThursday 28th August Monday 15th SeptemberCompletedN/AConstantly update4All TeamTarget Audience ResearchCompletedN/AFinalise SMP5All TeamFinalise SMPCompletedN/AEnsure that finalised SMP is used in finalising 3 creative ideas6All TeamFinalise creative ideasCompletedN/AFinalise Pitch for representatives7All TeamPitch creative ideas to representativesCompletedN/A8All TeamAmend creative ideasCompletedN/ACollate all work9All TeamDelegate work amongst the teamCompletedN/APreparation for execution10Tan Yu Ling, Calista Goh, Yoonsu KimPreparation for executionMonday 1st SeptemberFriday 7th SeptemberCompletedPrint Postcards, make cupboard vending machine, get food items ready, set up facebook pageExecution11Ariel ZoharStart on first part of campaign reportMonday 1st SeptemberThursday 4th SeptemberCompleted12Calista GohPosting in Facebook pageMonday 8th September Friday 12th SeptemberCompletedCollate all work13All team Pocket Recipe executionCompletedCollate all work14All TeamMug-a-meal vending maching ExecutionCompletedCollate all work15Tan Yu LingComplete campaign reportThursday 11th SeptemberFriday 12th SeptemberCompletedPitch slides16Yoonsu KimCampaign case study videoThursday 11th SeptemberSaturday 13th SeptemberCompletedPitch slides17Calista GohCampaign pitch slide Friday 12th SeptemberSaturday 13th SeptemberCompletedPreparation for team pitch 18All TeamPreparation for team pitchSaturday 13th SeptemberSunday 14th SeptemberCompletedPrint out necessary stuffs for submission19All TeamTeam pitchCompletedFriday 29th AugustThursday 28th August Friday 29th AugustFriday 29th AugustWednesday 10th SeptemberThursday 11th SeptemberMonday 15th SeptemberThursday 28th August Thursday 28th August Thursday 28th August Thursday 28th August
  5. 5. contact report attendees from cc/distribution meeting date subject ARIEL ZOHAR, CALISTA GOH, TAN YULING, YOONSU KIM WOWEL AGENCY KERIN ELSUM 29TH AUGUST 2014, 11AM PROMOTE HEALTHY EATING AT RMIT RESPONSIBILITY: Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim DATE: 29th August 2014 ACTION: Background Meeting with Clare to share our ideas for Healthy Eating in RMIT, and to receive feedback and make changes to them. RESPONSIBILITY: Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim DATE: 29th August 2014 ACTION: Specific Topic We have come up with a few ideas to promote healthy eating in RMIT. • Giving out postcards to students, containing easy, quick and cheap recipes for healthy eating. These will contain how much it cost, the calories, etc. • Collaborate with RUSU during their free breakfast hand out every Wednesday, to hand out these postcards. • Have a vending machine for 5-mins-meals-in-a-mug. It will also include the recipe for it, how much it costs, calories, etc. • Create a Facebook page called RMIT Recipes where we can share healthy recipes, which also allows for other students to share theirs. Clare have feedback that it might be impossible to get a vending machine in the given timeframe. Thus, we have altered the idea into a walking cupboard vending machine that gives out meals-in-a-mug. RESPONSIBILITY: Ariel Zohar, Calista Goh, Tan Yuling, Yoonsu Kim DATE: 29th August 2014 ACTION: Summary of next steps • Agency to proceed with RMIT student project grant, create collaterals (postcards and cupboard vending maching), execute ideas and evaluate success of campaign. • Client to look over student grant to approve/reject grant. Additionally, client can send out blast on RMIT Facebook about Vending machine stunt to gain more exposure of event.
  6. 6. Vowel V campaign report FOR RMIT STUDENT SERVICES
  7. 7. 1 2 3 4 5 6 7 8 9 10,11,12 13 13 13 13 14 15 15 16 17 Agency introduction The Problem Research Findings Objectives Target Audience TARGET AUDIENCE PROFILE THINK, FEEL, DO Single Minded Proposition Big Idea Visual Image and Copy Line Implementation RMIT RECIPES POCKET RECIPES MUG A MEAL Evaluation Media Timeline Further Ideas Results Salutations
  8. 8. Vowel V The building blocks of all sentences are made up of vowels. You know that and we know that. At Wowel advertising agency, we look to solve problems from all angles and let our ideas and solutions “wow” you. This is how our people at Wowel advertising agency work. Vowels are our creative concepts and we emphasize our vowels more than any other letters. We are wowel. Please, let us WOWel you! “ ” 1
  9. 9. 2 There is a growing concern regarding students at RMIT not getting enough nutrition to maintain a balance diet. RMIT Student Services is worried that these students are not looking after their own health and this can lead to negative impact on their physical and mental wellbeing. Students at RMIT are skipping meals and buying cheap, greasy foods at the expense of choosing a healthier option. Furthermore, this issue is exacerbated upon stressful academic periods of the year, especially when students are rushing to meet deadlines or studying for exams. Students may choose to eat unproductive food for effective study, hence, this does not allow for long-term concentration or sustained energy. Some students may find it even easier to skip meals and forget about healthy eating, however, this is when their body needs good nutrition the most. THE PROBLEM
  10. 10. 3 Research Findings Research by the RMIT Health Promotions Unit (HPU) by student researcher Maria Boelen found in 2010 that amongst 18-24 year old RMIT students has found that ‘the main barrier identified as impacting on students preparing healthy meals was lack of time’ (Boelen, 2010) Boelen further noted that convenience, cost, taste and perceived nutritional value also played a significant role upon students decisions in choosing or preparing healthy foods. One of the recommendations Boelen discusses in the 2010 report is the need for further information on preparing quick healthy meals, as over 30% of students surveyed believed preparing healthy food would take thirty (30) minutes or more on average to prepare a meal, even though this is not necessarily the case (Boelen, 2010). Hence, the stigma of “balance diet is time consuming” needs to be broken down in order to change the behaviour of these students. Concern was also raised by the author who described the potentially catastrophic statistic of ‘approximately one third (of RMIT students) consuming an unhealthy meal from a fast food outlet as least once per week’ (Boelen, 2010). Results also indicated that those students with a higher level of food preparation skills were more likely to prepare healthy meals than those with lower skills (Boelen, 2010). Motivation is an important factor that affects learning and studies revealed that the main reason given by young people for not preparing healthy food is that they are not interested in food preparation (Boelen, 2010). With this said, it is thus vital to educate these young people on food preparation and cooking skills and foster interests to improve their health outcomes before they enter the early stages of independent living. Furthermore, students also responded positively to gaining more skills and knowledge with the greatest interest in purchasing healthy food on a budget. Websites and information booklets were the most popular suggestions for ways students would like to access food related information and develop skills (Boelen, 2010).
  11. 11. 4 objectives 1. To educate 75% of students to be responsible for their own health and wellbeing – not skipping meals and eat healthily. 2. To change 50% of student’s perceptions that preparing a healthy meal is not time consuming.
  12. 12. 5 RMIT University students ages 18 – 25 years old, first time living away from home and independent. Demographics They are either high consumers of fast food or they just skip their meals when they are in school as it is easier. Buyergraphics They want to cook, but they find it too much of a hassle especially when they have assignments pilling up. “Less time preparing for my meals means more time allocated for my work.” Pyschographics Target Audience
  13. 13. ” “ 6 Target audience profile: jesse Hi, I am Jesse! I am 19 this year and I am living away from home, and YES to my newfound freedom!! There are certainly some pluses and minuses to this like how badly I MISS EATING MY MOM’S HOME COOKED FOOD. Every now and then I get nagged on for not having a proper meal, but ... it’s a little daunting to manage my own meals – even my friends agree! Especially when my assignments are starting to pile up, I don’t even have the time to shop, prepare the food and do the cooking! Even when I do have time to spare, I don’t even know what to buy! Living alone and having a tight budget really limits on how much I can spend on my grocery and shopping. Once, I went grocery shopping, not only did waste 2 hours trying to figure out what to buy, I ended up buying junk food. So I usually go the easy way out – fast food! It’s fast, it’s convenient and although I know it’s not the healthiest and cheapest option out there, it beats skipping meal totally.
  14. 14. 7 NOW FUTURE THINK I think that it is a hassle just to prepare a balance diet, especially when I am busy. I feel that not having a balance meal is not a big deal. I choose the easy way out - fast/junk food or skip my meals. I think preparing a balance diet is easy and possible, even when I am busy. I feel it is important to maintain a balance diet to protect my health. I shop, plan and cook my own balance diet. what does our target audience think? Feel Do
  15. 15. 8 It is not difficult to shop, plan and cook my own healthy and nutritious meal even when I am on a tight budget. Single Minded Proposition
  16. 16. 9 Big Idea Anyone Can Cook! ” “ A core part of this strategy is the ability to share and communicate our students’ favourite recipes via social media – Facebook, with the proposed ‘RMIT Recipes’ page. Content will be centred around the “Anyone can cook” theme with simple and nutritious meals featured everyday, with different themes centred around university life including “Best foods for study”. By liking the Facebook page, they will not only get daily updates on recipes and fun facts that are tailored to encourage healthy eating, they can also share it amongst their friends. Collaborating with RMIT University Student Union’s (RUSU) Healthy Breakfast program on Wednesday mornings will further enhance dissemination. Further recipes information will be given out through a postcard-sized pocket recipe that directs the students back to our Facebook page. Alongside, dissemination will be a key concept to spread the word about our social media platforms to students. A guerrilla aspect of the campaign will help promote this service at RMIT by having a human-mbile-healthy- vending-machine walking around high traffic areas of the campus, especially at study areas, delivering mug-a-meals whilst at the same time directing them back to our Facebook page.
  17. 17. 10 visual image and copy line Visually, we wanted our executions to be visually stimulating and captivating towards our target audience – it had to be something they would be inclined to keep or be attracted to. By doing so, it would enhance the awareness and memory of the executions, which will in turn, increase the number of likes for our Facebook page. With the postcard-sized pocket recipes and mug-a-meal flyers, we designed them such that they were consistent throughout the campaign. We chose to use bright and contrasting pictures for each recipe given, with the name of the recipe and the few ingredients needed shown at the front. At the back, we included the exact measurements and instructions for the recipes. We also included the link to our Facebook page, to invite recipients to like it. Therefore, the recipe handouts are vital to our campaign, such that they had to be appealing and alluring to our target audience to keep them instead of throwing it away. They also served as a reminder to like our page. The vending machine was another vital aspect of the campaign. We made it as realistic and life-like as possible, with shelves and buttons included. The name of the vending machine – Mug-a-meal, was also placed at the top of the prop. On the sides, we also placed a little girl wearing an apron, who was baking, to signify our theme “Anyone can cook”.
  18. 18. 11 pocket recipes
  19. 19. 12Baby CarrotsButterBrown SugarElbow MacaroniCheeseOatsFruits human-mobile-healthy- vending-machine mug a meal
  20. 20. 13 Implementation Facebook page - rmit recipes As our target audience are students, they are usually tech-savvy and already have an existing Facebook account. Thus, we decided to set up a Facebook page called RMIT Recipes (https://www.facebook. com/RMITrecipes) to reach out to them. By setting up a Facebook page, it allows for them to gain easy and convenient access be it on the go, or at the comforts of their homes. With the Facebook page, we are able to post quick, easy and healthy recipes and food fun facts for them to view. During the implementation week, we posted three recipes on Monday, Wednesday and Friday, and food fun facts on Tuesday and Thursday. Students who have liked our page are able to learn new recipes and fun facts to help them in their university life, and are also encouraged to share them with their friends. Apart from us sharing our recipes and fun facts, we also want students to share with us their all-time-favourite quick, easy and healthy recipes. Additionally, they can also show us pictures of their meals they have prepared with the recipes given with the hashtag #AnyoneCanCook. The idea of this is to create an RMIT community for students as well as staffs, to promote a healthy and well-balanced diet amongst the university campus. Collaboration with rusu wednesday free breakfast - pocket recipes As RUSU promotes a healthy and well-balanced diet amongst students with their free breakfast Wednesdays, it was a good opportunity for us to collaborate with them to reach out to students who tend to skip breakfast. During the Wednesday of implementation week (10th September 2014, 9.30-10.30am), we went up to students who were there for the free breakfast to talk to them about a healthy diet. We asked if they usually skip breakfast, if not, what do they usually eat for breakfast. Most of them said they often skip their meals due to time constrains. Upon saying that, we responded by handing them postcard sized pocket recipes that are quick and easy to prepare, not to mention healthy and delicious, for them to try out at home (especially on days where there is no free breakfast in school). On top of that, we asked them to like and follow our Facebook page, RMIT Recipes, to get new recipes weekly. These pocket recipes also served as a reminder for them to like our Facebook page, in case they happen to forget about us when they get home. Human - mobile - healthy - vending - machine - mug a meal Apart from recipes that students can prepare at home, we wanted to show them that they too could prepare they own quick, easy and healthy meals in school. All they need is a mug (or in our case, disposable styrofoam cups), a handful of ingredients and a microwave oven for their Mug-a-meal. Thus, we created a human-mobile-healthy- vending-machine to hand out these Mug-a-meals at common study areas and high traffic student areas. The mug included all the measured ingredients and instructions they needed to fill their stomachs. This guerrilla stunt was carried out on the morning of 11th September 2014, 9.00-10.00am. Students were either at the study areas doing their work or at the common areas walking to their classes. With that said, some of them had skipped breakfast as they were rushing to school, and were going to class on an empty stomach. While we handed out the mug-a-meal, we also invited them to like and follow our Facebook page, RMIT Recipes, to get more recipes and updates. Our Facebook link was also included in the instructions sheet to remind them to like our page.
  21. 21. 14 “ evaluation ” The weeklong campaign for RMIT Student Services to promote a healthy and well-balanced diet amongst the RMIT community was extremely successful with the three executions carried out. Although we cannot deduce that students are still having fast/ junk food or skipping their meals entirely, we are aware that they are equipped with new quick, easy and healthy recipes from the among of Facebook likes that RMIT Recipes have received in the past week. As our main source of information is disseminated through the RMIT Recipe page, we are pleased that we have received a total of 204likes (measured on 13 September 2014) and is still continuing to increase, students continue to share the page with their friends. The average reach for each post is 130, which is a good amount in relation to the number of page likes. rmit recipes During RUSU’s Wednesday free breakfast period, we gave out a total of 60 pocket recipes to RMIT students. This was a success as well, as students who received the recipes showed a high interest in what we were promoting. Hence, it incited them to head to our Facebook page to like and share it with their friends. In collaboration with RUSU, they also shared the RMIT Recipes page on their page, which contributed heavily to our page likes. pocket recipes During the hour-long execution, we gave out 24 mug-a-meals to students to encourage them to lead a healthy and well-balanced lifestyle. This guerrilla aspect of the campaign was a huge success too, as it turned many heads and provoked a large interest in the mug-a-meal vending machine amongst the RMIT community. Instead of us approaching the students, the walking vending machine had created buzz and excitement such that the students themselves approached us to find out what is it all about. This in turn, garnered plenty of likes to the RMIT Recipes page and talks within the university. mug a meal
  22. 22. 15 Create minutesExplore creative optionsCreate WIPTarget audience researchFinalise SMP Finalise creative ideasPitch creative ideas to representativesAmend creatives ideasDelegate work amongst the teamPreparation for executionsStart on first part of campaign reportPosting in Facebook pagePocket recipe executionMug-­‐a-­‐meal vending machine executionComplete campaign report Campaign case study videoCampaign pitch slidesPreparation for team pitchTeam pitch28293031123456789101112131415August September media timeline further A website or an app will be created that is free to access and can be viewed ‘on the go’ via laptops or mobile devices. It will contain short articles regarding nutritional information and also cheap, healthy and quick food recipes that students and university staff can share amongst their friends. It will not only act as a sharing platform, this will also help build a community amongst students and university staff. The social media aspect of this campaign can also be extended to various social media platforms such as Pinterest, Instagram or Twitter. A YouTube account can also be created to share videos to show that daily meals can be quick, easy and healthy. ideas
  23. 23. 16 Results Since the main barrier between students and a healthy and well-balance diet is the lack of time, our aim was to educate them that quick, easy and healthy meals do not take up a lot of their time and is essential for them to stay productive and alert at school. It was also noted in our insights that students needed more information to preparing their meals. Thus, this called for growing concern as RMIT students are not getting enough nutrition to maintain a balance diet, by either resorting to fast/ junk food to fill their tummies or skipping meals entirely. A healthy and well-balanced diet was promoted within the RMIT community through the three executions, with the main source of information coming from the RMIT Recipes Facebook page. Awareness of the page was promoted through the 60 pocket recipes as well as the 24 mug-a-meals, which directed recipients towards the page. The page was also shared amongst friends, which gathered more likes in return. Overall, the weeklong campaign was a huge success even though we cannot deduce that students are eating healthily and not skipping their meals. However, the success can be co-related to the 204 likes that the RMIT Recipes page had garnered. With access and updates from the page, we are confident that the students are now better equipped with the information they need to prepare quick, easy and healthy meals. They can now build towards leading a healthier and well-balanced lifestyle that their bodies require with RMIT Recipes.
  24. 24. “ 17 salutations At Wowel, we aim for this campaign to empower students with the vital information and knowledge that they need to be responsible for their own health. “Anyone can Cook!” is designed in a way that build a community amongst students and university staff and is also diverse enough to appeal to a broader online community. The social media platforms themselves are easily sustainable and are also highly sharable amongst everyone.
  25. 25. links Report http://www.slideshare.net/Calistag/ wowel-report Presentation: http://www.slideshare.net/Calistag/ wowel Case study Video: http://youtu.be/Yf5UDcj9gfU
  26. 26. “ ariel zohar Ariel is a people person and is confident in speech. However, I feel that he puts little effort into his schoolwork as he has placed a higher priority on his extra school curriculum activities. This made it difficult to plan our meeting times and executions durations were time restricted. In light of this, I think that he should make school a priority on top of others. Additionally, he is usually late in submitting his assigned tasks, which causes delay and inconvenience to the project. Overall, Ariel has been distracted due to his elections. I wished that his contributions could have been greater whilst meeting given deadlines. Written by Yuling Ariel is people oriented however, it is also an issue as this resulted him in being distracted most of the time. He insulted me even though I did most of the work, including his and I feel it was really uncalled for even though we had come to a compromise after he still did not apologise for that. I felt that he was hitching a ride on us for this project, as the main bulk of it was not done by him even though this was a group project. His priority for this project was not high as the rest and overall, I wished he had contributed way more and be a better team player. Additionally, he can work on his timing in completing his work as this caused alot of delay towards the project and held us back a few times. I think that his attitude can improve if he was more involved into the project. It was quite an unpleasant experience to work with him. Written by Calista He was very cheerful member of our group. He was good at communication with others. But maybe next time he could be more focus on the project and contribute more like the rest of the team. Written by Yoonsu
  27. 27. “ Calista is an extremely creative and talented girl. She has designed our report and slides professionally for our pitch. She was also in-charge of the pocket recipes and creating the vending machine. She is always on task and takes utmost responsibility in every thing she does. Overall, Calista has contributed enormously to this project. Written by Yuling She was a great member of our group. She is creative and smart person who have communicated many great ideas for our campaign. Her creative executions were also amazing and she put great effort on this project. Overall she was good person to work with. Written by Yoonsu Calista is a natural leader, however on occasion she is unable to properly participate as a team player. On one occasion in particular I felt I was being bullied into attending an alternative time from our team’s original agreed meeting schedule. I was very hurt and upset at Calista’s unreasonable demands and felt like I was being blackmailed if I didn’t attend the team meeting as she threatened to claim if I didn’t attend she would inform the tutor that I was doing no work, when she knew I couldn’t make the proposed changed time. I am disappointed that this has been escalated to the tutor at this stage. Besides this incident I have found her to be a hard-worker and has an eye for detail and excellent social media skills, which is extremely valuable for any good, functioning team. Written by Ariel Calista Goh
  28. 28. “ Yuling is a valuable team member of our group and as our group account director, she takes charge and has good leadership skills. She kept everyone in place and got all the necessary work done. She stepped up from the last project from being part of the creative team to taking charge. Overall, she contributed a lot towards this project. Written by Calista Yuling was a valuable member of our group. She was good at organizing and planning things. She has a good communication skill and contributed a lot in this project. She was great to work with. Written by Yoonsu Yuling contributed a lot to the team and clearly had a lot of knowledge in the healthy food subject area. Her ability to come up with excellent creative ideas was impressive and was her ability to work with the team. She was great during the executions in speaking to students and handing out recipe information as well as general overall promotion of the campaign. One slight area Yuling could work on improving is being more prompt to meetings, other than that she was also a delight to work with, although often had limited patience and did not seem to enjoy completing the project as much as others. Written by Ariel Tan Yuling
  29. 29. “ Yoonsu is a very enjoyable and easy person to work with. Her cheerful personality has lifted the team spirits. She has done a fantastic job for our campaign case study video. She takes initiative and pride in her task, and also finishes them before the deadline given. Overall, Yoonsu has contributed a lot to this project. Written by Yuling Yoonsu is a fun and cheerful person to work with. Her contribution towards this project was commendable and she is very easy to work with. From the last project, she continue to wow us with her execution of the videos and directing them. Written by Calista Yoonsu took on the project in an excited and professional manner and was a delight to work with. She participated fully in all the stunts and you could see how much she enjoyed completing the assignment. She is clearly talented, and managed to overcome her shyness when speaking to students about our project. Yoonsu also created a professional and enjoyable case study video. Written by Ariel Yoonsu Kim

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