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Why Businesses Who Think "Mobile-First" Succeed

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Why mobile is the future of eCommerce

Publié dans : Mobile
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Why Businesses Who Think "Mobile-First" Succeed

  1. 1. WHY BUSINESSES WHO THINK “MOBILE-FIRST” SUCCEED Presented by
  2. 2. Presented by Mobile is the future of commerce. That's why eCommerce success depends on switching to a “mobile- first” mindset. In fact, last year more than 50% of time spent on the web was spent on mobile devices, while mobile purchases reached about 30% of total eCommerce! In this presentation we’ll show you why and how businesses are succeeding by making mobile a top priority.
  3. 3. The Mental Shift to Mobile-First On average, between 20%-50% of traffic to a site comes from mobile devices. This isn’t surprising considering 90% of consumers own a mobile device. Mobile devices are now the the go-to device for browsing the web and content consumption.
  4. 4. The Mental Shift to Mobile-First The whole structure of the website, the content delivery and content itself all needs to be considered. Thinking mobile-first in your content ideation will go a long way. It will help you to avoid a lot of potential missteps later in the process, and guide you to an effective experience.
  5. 5. The Mental Shift to Mobile-First Considering all formats in an early phase is also key for content creation. For the marketers, writers, and designers alike, envisioning how text and graphics will fit in mobile contexts can yield better-tailored content, and reduce the amount of retrofitting needed to make the content optimally consumable on different devices.
  6. 6. Steve Jobs was right when he said that we were entering a "post-PC era." Gartner predicts that by 2018, more than 50% of users will go to a tablet or smartphone first for all of their online activities.50% Design For The Future, Not The Past
  7. 7. 3 Optimization Tips For Mobile Design: Keep your text (and graphics) short and sweet. Use SVGs for icons so they are not pixelated on a mobile phone when scaled. Place calls to action above the fold in the hero section. Design For The Future, Not The Past
  8. 8. It’s Not a Technology, It’s an Attitude Rather than adapting web designs to work on mobile after the fact, businesses need to be thinking about the special needs of mobile devices and their users. Businesses like Wells-Fargo are now adapting themselves to operate in the mobile age.
  9. 9. It’s Not a Technology, It’s an Attitude "Our biggest opportunity – but also challenge – is how to get the organization to think mobile first. Historically, when people have asked us, 'Who are your competitors?', as a bank we would answer Chase or Bank of America. Today, however, we would answer Google or Amazon." -Wells Fargo & Co. Chief Marketing Officer Jamie Moldafsky
  10. 10. Having a strong mobile presence isn’t as simple as offering a version of your online application on a mobile device. Do you have a mobile strategy in place? Our free 5-day mobile optimization email course has all the information you need to create a mobile strategy. Thanks for Reading! Register Now
  11. 11. Charlotte Business Journal Resources Labrow Marketing

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