Tablets are single-handedly changing the way e-commerce companies think about customer engagement and sales. In this presentation, Kyle Henderson, Co-Founder and CEO of YouEye, runs through the key stats around mobile devices (smartphones and tablets alike), e-commerce presence and the consumer mindset. Agile user research empowers many of these companies to build engaging experiences. Learn how agile overlaps with the fast-growing e-commerce and mobile spaces in this presentation.

1. TABLETS ECOMMERCE AGILE
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2. SIX STARTUPS
TOP COMPANIES
UX DESIGNER ENGINEER PRODUCT MANAGER
KYLE HENDERSON
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3. A Precious Flower
Tablets: Distinct & Special
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4. Pockets & Satchels
0%
10%
20%
30%
40%
50%
60%
2011 2012 2013
SMARTPHONE
TABLET
ADULTDEVICEOWNERS
TABLET OWNERS:
1 IN 3 ADULTS
TABLET: 340% GROWTH
SMARTPHONE: 160% GROWTH
SOURCE:
TABLET OWNERS:
2 IN 3 ADULTS
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5. Devices Closing the Deal
0
20
40
60
80
100
120
140
2011 2012 2013 2014 2015 2016 2017
SMARTPHONE
TABLET
MILLIONSOFBUYERS
125 MILLION
BUYERS
SOURCE:
TABLET: 807% GROWTH
SMARTPHONE: 342% GROWTH
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6. Ecommerce Activities
SOURCE:
Have done mobile shopping
on Smartphone or Tablet
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7. A Leading Flower
Special & Distinct
• Researching Items
• Reading Reviews
• Purchasing
• Writing Reviews
$
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8. The Flower Is Growing
Desktop
Ecommerce
$200bn in 2013
$434bn in 2017
Mobile
Ecommerce
$108bn in 2017
59% on Tablet
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9. Marco? Tablet Usage!
Living Room
64% of Adults
Bedroom
53% of Adults
Travel
42% of Adults
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10. Building for Mobile, Tablet?
Developersx3
Designers
Entreprenuers
UX Reseachers
Marketers
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11. Assure Your Success
Prep Requirements Design Development Testing Release
Interviews &
Surveys
Codeless
Prototyping
Experience
Testing
AGILE RESEARCH
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12. ROI of User Experience
WHY SOFTWARE FAILS
Avoid Reengineering = 50% Savings
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13. Audience Is Everything
IN APP SURVEYS FEEDBACK GROUPS DATA TO GUIDE
COLLECTING FEEDBACK IS VITAL
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14. Keeping it Simple
INTERACTION DESIGNHIGH FIDELITY
CODELESS PROTOTYPING
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15. Mobile Prototyping
Invision
• App Flow
• Interactive
• High Fidelity
• Simple to Use
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16. Go And See
EXPERIENCE TESTING
+ +
STARBUCKS AIRSERVER SCREENFLOW
+
PHOTO BOOTH
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17. Go And See
EXPERIENCE TESTING
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18. In Review!
Prep Requirements Design Development Testing Release
Interviews &
Surveys
Codeless
Prototyping
Experience
Testing
AGILE RESEARCH
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19. Ask Your Questions!
k@youeye.com
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