Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for AXA, when we helped them launch their new car insurance product to brokers.
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Landscape Case Study – AXA Car
1. £300k in 6 days –
Landscape puts
AXA in poll position
+44 (0) 207 7692 7001
www.yourlandscape.co.uk
Landscape were challenged to launch a new AXA car
broker campaign and position it in the top five ratings on
broker quoting tools. Through competitor benchmarking and
researching demographic information about the broker market,
we developed a campaign that appealed to brokers playful and
nostaligic side. The campaign had several different elements
including an online game, competition, scalextric game box
and direct mail collateral.
This campaign was deemed a huge success and generated
over £300k of new business in the first six days. Well received
by client, employees and brokers, AXA has gained additional
market share since launch.
Go to www.yourlandscape.co.uk/clients/axa/motorins
2. Engagement strategy
Product launch
Online game
Microsite
Banner advertising
Direct mail
Literature
E-marketing
Copy
+44 (0) 207 7692 7001
www.yourlandscape.co.uk