Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for iTender, in which we convert printed tender proposals as interactive apps, delivered on a tablet.
1. Capita’s tenders.
As an App. On an iPad.
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Capita’s business tenders are traditionally submitted as a printed
document. We suggested that by additionally submitting it on
an iPad, they could integrate personalised video, graphics and
interactive content, underpinning the key benefits of their approach:
Innovation; Quality; Service; and Sustainability. We worked closely
with the tender delivery team and the in-house studio to integrate
the hard-copy content into an engaging interactive experience,
dovetailing with their (very tight) schedule. The iTender App included
a branded personalised video introduction, talking head videos
introducing the Account Managers, and branded iPad packaging.