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(Youthlab Indo) Branding for the youth market

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Immersing oneself in youth marketing means understanding their social interaction. Youth social interaction is essential in developing a brand values that have flair!
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Publié dans : Business, Spirituel
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(Youthlab Indo) Branding for the youth market

  1. 1. Branding WithSocial Interaction<br />Branding for The Youth Market<br />Redefining Product Values Based On Social Interaction<br />Slide presentation by Youth Laboratory Indonesia<br />Photo: arifinwidarmanfacebook pic<br />
  2. 2. This Presentation is Inspired by the creative <br />thoughts of Inong (Indonesian Professional Board Rider)<br />Slide presentation by Youth Laboratory Indonesia<br />
  3. 3. Youth<br />Social Interaction<br />Why does it matters?<br />
  4. 4. Batik + Surfboard<br />Where Lies the Connection?<br />
  5. 5. High valued Youth Brand<br />Local villages<br />Swell<br />Redefined<br />Product<br />Fisherman<br />Case study: Quicksilver<br />Leisure<br />Coast<br />Beachboys<br />Traditional Indonesian<br />Batik as pattern for <br />Quicksilver’s shirt<br />Insight on Social Interaction<br />
  6. 6. Understanding Youth Social Interaction<br />Is Essential for Brand Relevance<br />“Does your Brand tell a story of a peculiar Youth Social Interaction?”<br />
  7. 7. Trends among rural youth. Where ‘Gembel’ means Junk!<br />Case study:VespaGembel<br />The more ‘Gembel’ (Junkier) <br />it looks the cooler it gets. <br />It’s definitely not about Vespa <br />frenzy, it’s about social interaction<br />
  8. 8. Jakarta’s government provide a bike lane for cyclist who are mostly youth. Surprisingly the tracks aren’t appealing for youth. The lack of understanding regarding social interaction is the main antecedent<br />Case study:Bike Lane<br />
  9. 9. Cycling for a young man is about stopping by at a traditional merchant, caressing a bus, find a way around a traffic jam, waving at the pedestrian, getting attention from the car drivers. They need a lane that provide the same intensity<br />
  10. 10. Lomo+Handset<br />Where Lies the Connection?<br />
  11. 11. High valued Youth Brand<br />Fashion<br />community<br />Identity<br />Branding<br />Social Media<br />Case study: Apple<br />Sharing<br />From smart phone to<br />Social currency. <br />Instagram photo <br />Application with a lomo<br />touch<br />Travelling<br />Insight on Social Interaction<br />
  12. 12. Zeke Khaseli Indie Music Artist<br />In the era of freetainment, Indonesian young people still buy original Indie Album.<br />They’re loyal fans because the “Indie” brand tells and create a social interaction for youths.<br />
  13. 13. The Same Formula Does Work For This Brand<br />
  14. 14. 14<br />Youthlab is the first factory and repository of Indonesian youth insight, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment.<br />Through etnographic research, online tracking, creative focus group discussion, and other means, we help you create a dialogue with the youths of Indonesia in the most efficient manner.<br />We Here to Make that happen to you<br />Request free download of this presentation:<br />http://enterthelab.com/index.php?m=insight&s=presentation<br />Find more about Indonesian <br />Youth trends, data, & insights:<br />www.enterthelab.com<br />Contact us for a presentation of this slide<br />Tara.talita@gmail.com<br />faisal_sii@yahoo.com<br />