Figures, tables, information and statistics about Thailand's Mobile Market Q3 2014. Version 1.5 (12 January 2014) The report includes: Blended MOU Blended ARPU AIS Highlights Q3 2014 DTAC Highlights Q3 2014 Mobile Revenue per/minute True Move Highlights Q3 2014 Mobile Internet usage in Thailand 3G subscribers Q3 2014 Thailand Thailand’s Mobile Subscriber Growth Smartphone sales in Thailand Q3 2014 Mobile Operator Market Shares: Q3 2014 Types of Internet connections in Thailand Thailand’s Mobile user’s consumption and more… ✔ ส่วนแบ่งการตลาดของบริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE MARKET SHARE % ✔ จำนวนผู้ใช้บริการโทรศัพท์เคลื่อนที่ (MOBILE SUBSCRIBERS) ✔ สัดส่วนรายรับของผู้ให้บริการในตลาดบริการโทรศัพท์เคลื่อนที่ ( MOBILE REVENUE % ) ✔ อัตราการขยายตัวของผู้ใช้บริการโทรศัพท์เคลื่อนที่ (ร้อยละ) : MOBILE GROWTH RATE % ✔ อัตราการเข้าถึง (การใช้) บริการโทรศัพท์เคลื่อนที่ : MOBILE PENETRATION ✔ รายรับเฉลี่ยจากบริการโทรศัพท์เคลื่อนที่โดยรวมการเชื่อมต่อ (บาท/เลขหมาย/เดือน) : MOBILE ARPU EXCLUDED IC ✔ MOBILE MOU (MINUTE/MONTH) ✔ รายรับเฉลี่ยจากการให้บริการโทรศัพท์เคลื่อนที่ต่อนาที : MOBILE REVENUE PER MINUTE (RPM) ✔ สัดส่วนบริการเสียงและไม่ใช่เสียง (Mobile Non-voice/Voice Ratio) ✔ จำนวนผู้ใช้บริการโทรศัพท์ประจำที่ (Fixed Line Subscribers) ✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนประชากร (ร้อยละ) : Fixed Line Penetration per Population % ✔ สัดส่วนการเข้าถึง (การใช้) บริการโทรศัพท์ประจำที่ต่อจำนวนครัวเรือน(ร้อยละ) : Fixed Line Penetration per Household % ✔ เปรียบเทียบสัดส่วนจำนวนผู้ใช้บริการระหว่างโทรศัพท์เคลื่อนที่และโทรศัพท์ประจำที่ (Compare Mobile & Fixed Line Subscribers) ✔ จำนวนผู้ใช้งานอินเทอร์เน็ต (Internet Users) ✔ จำนวนผู้ลงทะเบียนใช้บริการอินเทอร์เน็ตความเร็วสูง (Broadband Subscribers) ✔ อัตราการเข้าถึงของบริการอินเทอร์เน็ตความเร็วสูงต่อจำนวนประชากร (Broadband Penetration per Population %) ✔ อัตราการเข้าถึงของบริการอินเทอร์เน็ตความเร็วสูงต่อจำนวนครัวเรือน (Broadband Penetration per Household %)

1. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014 V 1.5

2. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
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3. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com

4. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com

5. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
There are
and
Daily via mobile networks in Thailand

6. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Year
Subscribers Growth rate Subscribers Growth rate Subscribers Growth rate
2009 65,952,313 1.98% 7,050,943 1.24% 58,901,370 2.07%
2010 71,726,300 2.92% 7,256,473 2.01% 64,469,827 3.03%
2011 77,449,466 1.65% 7,938,934 3.70% 69,510,532 1.42%
2012 84,001,947 3.47% 9,782,683 6.60% 75,229,728 3.07%
2013 93,848,536 3.03% 11,591,587 5.55% 82,256,949 2.38%
Q3 2014 100,225,548 5.41% 12,603,332 5.34% 87,622,216 5.42%
Source: Operators | NBTC
www.yozzo.com
www.yozzo.com

7. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com
0
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000 www.yozzo.com

8. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com
Year
2009 98.58% 10.54% 88.04%
2010 106.56% 10.78% 95.78%
2011 114.58% 11.74% 102.83%
2012 127.85% 14.71% 113.14%
2013 140.59% 17.36% 123.22%
Q3 2014 149.58% 18.81% 130.77%
www.yozzo.com

9. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com

10. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com

11. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com
245 205 204 200 194 211 197 195
693 586 582 582 580 621 606 594
197 164 162 160 158 158 140 138
Average Revenue Per User (Excluded Interconnection Charge)
1.00 THB = $0.0304220
Average Revenue Per User (Including Interconnection Charge)
1.00 THB = $0.0304220
311 263 256 254 190 194 187
746 643 639 648 484 454 459
254 214 210 210 157 161 151
www.yozzo.com
www.yozzo.com

12. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com
319 251 253 257 236 240 267 254
648 539 486 477 400 375 461 364
277 217 226 233 217 220 240 239
Mobile MOU (Minute/Month) 2007 – Q3 2014
1.00 THB = $0.0304220
www.yozzo.com
Revenue per/minute Q3 2013 – Q3 2014
0.50 0.48 0.45 0.49 0.47
0.47 0.45 0.44 0.45 0.55
0.31 0.33 0.31 0.29 0.29

13. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
In 2013 Thailand set the world record in migrating
2G subscribers to 3G, with migration taking even less
time than in Japan.
30% of Thailand’s existing 95 million 2G customers shifted to
3G in only five months.
 Today AIS has 38.7 million 3G users out of 43,79 million
total subscribers.
 DTAC has 19.7 million 3G users out of 27.8 million
customers.
 True Move has 19.1 million 3G users out of 23.4 million
subscribers.

14. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
47,48%
28,22%
23,39%
0,37% 0,54%
www.yozzo.com

15. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: AIS 2014
www.yozzo.com
Subscribers Q3 2014 4,786,700 39,008,500 43,795,200
Subscribers Q2 2014 4,661,100 38,217,100 42,878,200
Net additions Q3 2014 125,600 791,400 917,000
Net additions Q2 2014 197,300 318,400 515,700
ARPU Q3 2014 625 THB 169 THB Blended 216 THB
MOU Q3 2014 387 255 Blended 270
1.00 THB = $0.0304220
  
 88% of total subscribers
 19m using 3G devices
 77 provinces
 97% coverage
 Mobile data grew 13% QoQ
 Mobile data grew 62% YoY
www.yozzo.com

16. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: dtac 2014
www.yozzo.com
Total as of Q3 2014 3,746,000 24,033,000 27,780,000
Total as of Q2 2014 3,659,000 24,380,000 28,039,000
Net Additions Q3 2014 88,000 -347,000 -259,000
Net Additions Q2 2014 58,000 -245,000 -187,000
ARPU Q3 2014 ex. IC. 580 THB 141 THB Blended ex. IC. 197 THB
MOU Q3 2014 ex. IC. 265 176 Blended ex. IC. 188
  
 16,500 3G sites.
 850MHz & 2100 MHz
 71% sub base ported to 3G
 Total subscriber base
decreased 0.9% QoQ
 Smartphone penetration 41.2%
 Mobile data users 12.5 million.
www.yozzo.com
1.00 THB = $0.0304220

17. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: True Corporation
www.yozzo.com
True
Total as of Q3 2014 3,672,000 19,767,000 23,440,000
Total as of Q2 2014 3,452,000 19,743,000 23,195,000
Net Additions Q3 2014 N/A N/A N/A
ARPU Q3 2014 514 THB 61 THB 139 THB
1.00 THB = $0.0304220
www.yozzo.com
  
 4G LTE 2100 MHz
 3G+ 850, 2100 MHz
 2G 1800 MHz
 Voice revenue grew 4.9%
QoQ especially in Northeast.
 Non-voice revenue grew 6.4%
QoQ
 85% of total subscribers are on
3G or 4G

18. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Operators | NBTC
www.yozzo.com
3,040,483
Metropolitan
2,763,535
Provincial
19.75%
Metropolitan
5.35%
Provincial

19. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Thai Network Information Foundation | National Statistical Office of Thailand | NBTC | NECTEC
www.yozzo.com
 Internet Users: 26,140,473,
 Internet Penetration: 39.06%
 Internet Broadband: 5,336,194 Subscribers
 Broadband Penetration Per Population: 7.96%
 Price/Kbps = 0.09 THB
www.yozzo.com

20. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000 www.yozzo.com
Source: ISP | NBTC

21. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Dial-up modem,
ISDN
Wireless Mobile
2G, 2.5G CDMA,
GPRS
ADSL, VDSL,
satellite, FTTH,
Cable
Wireless 3G mobile
Eg. WCDMA, EV-
DO
-
7,126,400 3,4% 8.9% 45% 40.3% 2.4%
1,502,900 3.0% 3.4% 56% 35.6% 2%
2,458,000 3.4% 8.5% 42.7% 42.7% 2.7%
1,064,800 2.6% 9.3% 49.4% 37.9% 0.8%
1,253,100 4.1% 13% 37% 43.4% 2.6%
847.500 3.6% 13.4% 38.8% 40.1% 4.1%
www.yozzo.com
www.yozzo.com
Source: National Statistical Office of Thailand Survey 2014

22. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Millward-Brown AdReaction-2014
www.yozzo.com
Tablet
Television
Laptop
Mobile
Excl. SMS/Calls
Thai consumers spends 3.1 hours
of his/her daily media routine via
their mobile device. (Excl. SMS/Voice)
#1 MOBILE
minutes
minutes
minutes
minutes
The average user in thailand consumes 7.4 hours of media per day
www.yozzo.com

23. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
Thailand has the 3rd. largest Facebook population in the world with
30 million users and Bangkok has more Facebook users than any
other city in the world. 93% of Thai Internet users access Facebook
every week, compared to 47% globally, and 19 million, access
Facebook through their mobile device.
4.5 million Twitter accounts and 1.7 million Instagrammers.
81% of smartphone users in Thailand have downloaded and use
mobile chat apps for daily communication.
1011010101101
0101101111011
10011011011000
We ARE
SOCIAL
www.yozzo.com
LINE users in Thailand (Oct. 2014)
Top 5 Social Network usage
• Facebook 93%
• Line 87%
• Google+ 34.5%
• Instagram 34%
• Twitter 16.1%
Source: ETDA/MICT | LINE | Facebook | 2014

24. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
400MB
In 2013 Thai users consumed an average of
Source: Nokia Solutions and Networks (Thailand).
of mobile data per month
While their European peers consumed less than 200 MB per month

25. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
1GB
End of 2014 Thai users consumed about
Source: Nokia Solutions and Networks (Thailand).
of mobile data per month

26. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
1011010101101
0101101111011
10011011011000
3GB
Average video consumption for mobile video users is 3 GB per/month
Thailand's smartphones users are avid video watchers
with 53% watching video at least once a day

27. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: YouTube/Google
www.yozzo.com
Traffic on YouTube via mobile
devices has jumped more than
six-fold over the past two years.
Traffic via mobile device
11%
Traffic via mobile device
43% Thailand has the 2nd highest
amount of YouTube views in Asia
1. Japan
2. Thailand
3. India
www.yozzo.com

28. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
Source: IDC Thailand
www.yozzo.com

29. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
Source: Nokia Solutions and Networks (Thailand).
www.yozzo.com
www.yozzo.com

30. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
 Regulator stipulated the price ceiling for voice service at average of THB 0.99/minute since 2012.
 The price cap mandate stipulated for the Significant Market Power operators (SMP) AIS and DTAC.
 In compliance with regulators mandates
• Customer gets minimum 30 days balance for every prepaid top‐up value.
• The value can be accumulated for 365 days.
 NBTC announced the mandate for network infrastructure sharing among operators
i.e. tower, land, site facilities, etc. in April 2013.
 The action is subjected to availability of network capacity.
1.00 THB = $0.0304220

31. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
2G 2.5 2.7
3G 3.5 3.9 LTE
www.yozzo.com

32. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
NBTC
Regulator
900 MHz
17.5MHz‐Bandwidth
AIS
17.5MHz
2100 MHz
15MHz‐Bandwidth
MVNO
15MHz
2100 MHz
45MHz‐Bandwidth
AIS
15MHz
DTAC
15MHz
True
15MHz
1800 MHz
75MHz‐Bandwidth
DPC
12.5MHz
True
12.5MHz
DTAC
50MHz
850 MHz
25MHz‐Bandwidth
DTAC
10MHz
True
15MHz
BTO contract ends 2015
MVNO Wholesale contracts
Auctioned license
Auctioned license
Auctioned license
Ended 2013
Ended 2013
Ends 2018
BTO contract ends 2018
Wholesale - Resell
License ends 2015
License ends 2025
License ends 2027
License ends 2025
License
BTO contract
Ends 2018
www.yozzo.com

33. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
TOT/CAT NBTC
Till 2013-2018 15-years
TOT/CAT Operator
20-30% revenue share 5.25% of revenue
(Type 3 License)
*BTO is Build Transfer Operate contract. Note: Operators have to pay a numbering fee at Bt2/number/month to the regulator

34. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
BTO contract regulatory fee = Revenue share + Access charge
Ceased since 2007
5.25% = 1.5%
Paid to Regulator
+ 3.75%
Paid to Regulator
Upfront license bidding cost THB 13.5 - 14.6 Billion for 2x15 MHz.
1.00 THB = $0.0304220

35. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
Interconnection charge (IC) or termination
charge is a bilateral agreement charge levied by
network operators on other service providers to
recover the costs of the interconnection facilities
provided by the network operators.
AIS, DTAC and TRUE agree to pay IC rate at THB 1.00/minute.
The new IC rate of THB 0.45 per minute is applied from 1 July 2013.
TOT‐3G does not enter into IC agreement with any operators
1.00 THB = $0.0304220

36. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
National roaming happens when one operator allow its customers to originate/receive traffic using network of other operators.
National Roaming ensures that customers have seamless connection experience.
• Subscriber uses 2G handsets.
• Subscriber makes/receives a call outside of 3G coverage
• Provide network capacity to support traffic
originated/received from customer of 3G Operator.
• Subjected to 30% revenue sharing to TOT/CAT
Provide roaming service Pay roaming charge

37. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com
Yozzo is a Telecom Consulting firm, specializing in Information and Communications Technology (ICT).
We assist public and private sector clients in their decision making through market insights,
experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom
operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and
Broadcasting companies.
We approach consultancy engagements from a commercial perspective, with the aim of adding
significant value to your business by identifying and pursuing: growth opportunities, create products,
services, and businesses that improve the efficiency, productivity, and profitability of your business.

38. Presentation by Yozzo Co.,Ltd.  www.yozzo.com  December 2014
www.yozzo.com