1. Group Members
Ayushi Shah
Bhakti Shah

2.  E-wallet is an online prepaid account where one can stock
money, to be used when required.
 As it is a pre-loaded facility, consumers can buy a range of
products from airline tickets to grocery without swiping a
debit or credit card.

4.  The sites where e-wallet services are available generally have
the following few easy steps to get started.
 Ease of use without having to enter your debit/credit card
details for every online transaction.
 Instant cashless payment, no need to swipe a credit card or
debit card.
 They also provide option for securely storing your Card details,
thus providing you additional security at the same time
reducing your work to type in Credit or Debit Card numbers
each time you intend to transact online.
 For some sites there is no minimum amount and you can
deposit an amount as low as Rs 10.

5.  Get reward and discount offers on every purchase using
wallet.
 Get extra cashbacks for every amount spent using wallet.
 The money will be refunded in case of failure in the
transaction
 You can pass on the benefits of your e-wallet to your friends
and family as well. There is no chance of a decline of payment
since e-wallet is a prepaid account.
 No need to access your bank account for making e-payment.

6.  Companies must ensure that their customers' information is
encrypted and well protected. One of the biggest concerns of
adopting a digital wallet application is "will my information be
safe"? This is the hurdle that companies must face and as a
result, must develop security systems that are as safe and full
proof as possible to avoid potential security issues.
 You cannot redeem your money back from the wallet you need
to make purchase to use this money.
 If you lose your mobile your wallet is lost.
 You can use wallet till your mobile battery lasts.
 It may be possible that you will end up spending more money
using wallet.

7.  NFC, NFC-HCE(Host card emulation), Cloud, QR code, SMS, or
 BLE (Bluetooth low-energy) enabled.
 Big data, analytics included.
 Biometrics included.
 User can manage and operate credit, debit, transport, loyalty and gift cards.
 Bluetooth low-energy beacons integrated with geo-fencing.
 Recommendation engine that tailors according to the user’s purchase history.
 Integrated Customer insight manager.
 Integrated Trusted service manager.

8.  Follow the steps given below to use e-wallet.
 Step -1 Download mobile wallet or e-wallet application
 Step-2 Register and create new wallet by providing
information
 Step-3 Load money in your wallet from your bank using
credit card or debit card
 Step-4 Make a payment using e wallet

10.  Closed Wallets :
Closed mobile wallets can be used only for that
particular company (or online merchant) goods and services.
No redemption or cash withdrawal is possible with such
wallets. Examples of closed wallets would be the ones offered
by MakeMyTrip, Jabong, etc. where your respective
MakeMyTrip or Jabong account gets credited with the refund
amount in case of any order cancellation or product return.

11. Semi-closed wallets also do not allow redemption or
cash withdrawal. They can be used to transact for goods and
services (inclusive of financial services) at several different
merchant locations that have the required tie-up (contract)
with the wallet issuing company to accept payments. For
example, Paytm, MobiKwik, PayUMoney, Oxigen, etc. are all
semi-closed wallets and they are perhaps the most widely
used mobile wallets in India currently.

12. Open Wallets are those that allow redemption as well
as cash withdrawals (from automated teller machines /
business correspondents) in addition to the other features
offered by semi-closed ones. A perfect example is the
Vodafone powered M-pesa wallet.

13.  You can use your e wallet at multiple places authorized by
respective e wallet service provider. However, few common
place this wallet can be used are –
 Utility bill payment
 Mobile recharge
 DTH recharge
 Online grocery stores
 Online travel portal
 E-commerce portal

14. Google Wallet Skrill

15. Stripe Amazon Payments

16.  Square will provide you a card
reader that will work perfectly
with your iPad, iPhone or
Android Smartphone.
 Plus, Square lets users create
an online store, from which
customers can make
purchases. Visa, MasterCard,
Discover, American Express
etc. are supported by Square
card reader.

18. PayTm Oxygen Wallet

19.  Basically Mobikwik stores your
money in a virtual wallet
whose data is stored
somewhere in Cloud which can
be accessed only by your
Mobikwik username and
password.
 With M-Wallet, Mobikwik aims
to simplify the way we do
online payment in India.

20.  Once you have loaded money/cash in Mobikwik Wallet
through Debit card/Credit Card/Netbanking/ IMPS or Cash in
hand
 You need not to worry about entering your Debit/Credit
number, CVV number, Expiry Date and ATM PIN/3-D digital
Secure or OTP to make payment using Mobikwik Wallet to
mobikwik partner websites
 Most of the time where paytm struggles to fetch the mobile
operator and all of its e-commerce content. Mobikwik done
recharging mobile in just 5 seconds even on 2G network.

21.  Mobikwik has partnered with various online shopping
websites like ebay, myntra, shopcules and infibeam, Book
Movie tickets, Book Bus tickets, Order and pay pizza using
wallet which is fast, reliable and secure.
 Mobikwik runs various offers like
cashback/coupons/promocode on using one of its partner
website. Like 25% cashback on booking movie tickets to your
wallet.

22.  It's absolutely secure! CC Avenue and Zaakpay are the
payment gateway partners. All the transactions are executed
safely and no personal information regarding your payment is
ever accessible to any employee or third party.

24.  Open MobiKwik app on your Android device.
 Sign into your account and navigate to My Account > Transfer Money. If you do
not find this option, update your MobiKwik app to the latest version on Google
Play Store.
 Now, you will find two options : Send Money or Request Money. Choose the one
needed.
 Enter the recipient’s email ID or mobile number.
 Enter the amount and confirm the details.
 You will be sent an OTP (One Time Password) to your registered mobile number
to confirm this transaction.
 Once you initiate the transfer, the recipient will be notified about this
transaction and he/she will be sent an OTP too and asked to confirm the
transaction
 Once he/she confirms the transaction at his/her end, the transaction would be
completed successfully.

27. MyTokri.com

30. One97 Communication’s Company
India’s Most Trusted Mobile
Recharge Destination

31.  Paytm is an e-commerce platform
 Owned by One97 communications
 Started by offering mobile recharge and utility bill payments,
now offers a full marketplace to consumers on its mobile app.
 They have 122 mn registered users and 75 Million orders per
month.

32.  Founded 2010
 Headquarters Noida, Uttar Pradesh
 Founder Vijay Shekhar Sharma
 Investors ANT Financial Services
Group, Personal
Investment by Ratan Tata

33. Mobile and its
related
accessories
Electronics
Men’s and
women’s fashion
apparels
Home and
kitchen
equipment
Sports
accessories
Cars and bikes
accessories
Automobile
accessories
Baby kids and
children toys

34. Mobile
Recharge
DTH
Recharge
Data Card
Recharge
Electricity bill
Recharge
Landline bills
payments
Gas bill
Payments
Financial
Services
Metro Card
Recharge
Water Bill
Payment
Broadband
bill payment

35. Movie Ticket Booking
Hotel Booking
Flight Ticket Booking
Bus and Train Ticket Booking
Providing Gift Cards
Booking of Cars and Bikes with
exclusive offers

37. Web-Portal
Listing Fee
and
Convenienc
e Fee
OTA
Bookings
Payment
Integratio
n
Mobile
Wallets

38. Paytm Revenue Model
ADVERTISING REVENUE MODEL
SUBSCRIPTION REVENUE MODEL
ADVANCE PAYMENT MODEL
COMMISSION REVENUE MODEL
TRANSACTION REVENUE MODEL

39.  In this model paytym allow to merchants shows their
advertisement on paytm websites and charges some amount
for this advertisement.this is the way the paytm used to
generate their revenue. This method for generate revenue are
covered under the advertising revenue model.
 This model is more beneficial for paytm to generate their
revenue.the charges are charger by them they advertised their
product on paytm site.
 The yippee noodles show their advertisment on the paytm site
and thet paid some money to paytm . this is a way paytm
generate the revenue from the advertisment revenue model.

41.  Paytm also use the subscription model. They charge the
subscription amount from the seller annually and generate their
revenue. they categorized their subscription into four categories all
are mention and discuss early in this project. They charge annually
maintenance charges also as a commission that is RS 2500. This
whole process is comes under the subscription model of paytm
through them they generate their revenue. The subscription model
is most beneficial for paytm because all the seller who are register
themselves into paytm all are paid subscription charges to run
their business in paytm site. Basically the paytm adopt the paid
circulation subscription revenue model to generate the revenue in
their business.this is the most beneficial model as comparative to
others model to generate the revenue.

43.  In this model paytm received the interest on the payment of
customer until they are not transfer the money into seller
account. When the paytm received amount from the customer
they are not instantly transfer on seller account. They hold the
amount and gain the interest on this amount. Through this
process paytm generate their revenue from the advance
payment revenue model.
 This model is very beneficial for paytm to generate the
revenue this all process is also called escrow account process.

44.  IN this model paytm charge commission from the seller for
their listed product in paytm websites. And they charge
commission on every sale on the site of paytm from the seller.
This commission is totally based on the sell of the product if
buyer buy the product from the paytm site so paytm charge
the commission from the seller for each sell in their website.
Through this process paytm generate their revenue. The
commission based model are also beneficial for generate the
revenue .the commison based model are also trend in ever e-
business site, paytm also adopt this revenue model to
generate their revenue.

46.  Paytm escrow: through escrow account paytm received
intrest,when buyer payment to their purchase that amount hold by
paytm untill customer not confirm it.if customer not confirm in
next 7 days paytm expect buyer satisfied with the product and they
transfer the money seller account.
 Paytm earn by advertising other products on websites.
 Patym charges annual subscription fees to the sellers who list their
products on website
 Introducing Paytm Wallet, a secure digital wallet where you can
store money and use it to make quick recharges, pay bills, do
shopping on Paytm. You can also send money to friends & pay for
various services like Uber, MakeMyTrip, BookMyShow & many more

47.  Easy Accessible:
 The paytm side easy to accessible they are much easy as
compare to other site people are like them for their easy
accessible specialty .paytm also available on the mobile,
tablets, laptops , and for paytm the high speed data
connection is not required .it is easily work on mobile
without any problem.
 Chat Facility:
 Paytm provide chat facility to their buyer so they can bargain
the product price from the seller..through very easy steps they
can avail the facilty of paytam chat facility. This screen shot
define how a customer bargain to the seller:

49.  paytm service is also available in mobile so you can easily
download and use this application in your mobile anywhere.
On other hand we can say that it’s a mobile friendly
application. They are available on many store:

50.  paytm uses many trusted software for their security purpose
they used many security application they provided best
security when any transaction are done, they uses 256 bit of
encryption for their security purpose.

51.  Their digital wallet are approver by the reserve bank of
India(RBI). So people are trusted on their paytm wallet service.
That means They follow all the rules and regulation they are
required to work e-wallet.
 They provide 45+ banks for net banking.(one of the largest
Payment Gateways in India.)
 You canalso Rs 1 lakh plus money transfer (follow the
KYC(know your customer ) rule and regulation) otherwise its
RS 10000 .

52. SELLER OPPORTUNITY IN PAYTM

66. No. of followers
Paytm
mobikwik
payumoney

67. 44800
44800
80
80
15
DAYS 3104
36896
896

69. • JAVASCRIPT
SERVER SIDE PROGRAMMING
LANGUAGE
• JAVASCRIPT
CLIENT SIDE PROGRAMMING
LANGUAGE
• HTMLMARKUP LANGUAGE
• UTF-8: UTF-8 (8-bit Unicode Transformation Format) is a
variable-length character encoding for Unicode, which is
backwards compatible with ASCII.
CHARACTER ENCODING
• External Cascading Style Sheets define style rules in a separate
CSS file.
EXTERNAL CSS

70. EMBEDDED CSS
• Embedded Cascading Style Sheets define a set of style rules in a <style> element within a web page.
INLINE CSS
• Inline Cascading Style Sheets define style rules directly within an (X)HTML element using the style
attribute.
SESSION COOKIES
• Session cookies are temporary cookies, which are deleted when the user closes the browser.
HTTPONLY COOKIES
• Http Only cookies are used only in the HTTP protocol and not in client side scripts, which may increase
security.
NON-HTTPONLY COOKIES
• Non-Http Only cookies are used in the HTTP protocol and also in client side scripts, which may be a
security threat.

71. SECURE COOKIES
• Secure cookies are
used only via an
encrypted
connections, which
may increase
security.
HTTP STIRCT
TRANSPORT
SECURTIY
• HTTP Strict
Transport
Security (HSTS)
defines a
mechanism
enabling web
sites to declare
themselves
SSL CERTIFICATE
AUTHORITY
• GeoTrust is a SSL
certificate authority
owned by Symantec.
This includes SSL
certificates issues by the
certification branch of
Equifax, which was
acquired by GeoTrust.
WEB SERVER
• NGINX - Nginx
(pronounced as "engine X")
is a lightweight open
source web server.
• NODE.JS - Node.js is a
server-side JavaScript
environment for writing
network programs such as
web servers.
TOP LEVEL
DOMAIN
• .COM -
Commercial
entities

72. •Ecommerce platform Paytm has its association with Alibaba group to enable Indian
sellers to source products from China and other countries going ahead at cheaper rates
as well as help them with logistics and payments.
•The company has identified about 25-30 Indian merchants with a credible track record
to incubate under categories including home and kitchen, micro innovation including
USB cookers, etc, fashion and mobile accessories and western fashion to begin the pilot.
•Paytm clarified that the company's focus remains on scaling its B2C commerce business
and this move is more in-line to help sellers source effectively and get better margins.
•Sellers who source using Paytm ties are allowed to sell on other marketplaces as well
including Flipkart, Snapdeal, Amazon, ShopClues.

73. Good at Paytm Bad at Paytm
 Easy accessible
 Quick payment at paytm
 Mobile friendly
 Cashbacks
 Discount on products
 RBI approved digital wallets
 Safe and secured payment
 45+ Banks for net banking
 Rs 1 lakh + money transfer
 Doesn’t provide option to write
reviews about products.
 Doesn’t provide personalised
support.
 Poor customer support

74. Own Proposed System to overcome disadvantage of existing
system

79.  www.slideshare.net
 www.google.com
 www.slideserve.com