The document discusses how consumers are more focused on their own needs and interests rather than paying attention to advertisements. It notes that consumers will look online for product information and reviews from friends rather than watching TV ads or reading newspaper ads. The document suggests that for marketing to be effective, it needs to directly engage consumers and address their individual wants and needs.

1. Who? ME ? Sorry.. You talking to me?

2. When I want something,

3. I look it up on Google

4. I ask my friend

5. I check the product and it’s reviews

6. I go online and study it

7. So how does your coming on TV or in the papers result in my buying your stuff, again?

8. I’ll hear you only when you talk to me – when I want to listen to you

9. Me?

10. I go online to

11. Check my Mail

12. Look for a better job

13. Read news everyday

14. Put up my photos from last weekend

15. Find out how my friends have been

16. Make plans for the next weekend

17. Find out how to go from my house to that new Pub

18. Find information that’s necessary to do my Job

19. Excuse me..

20. Sorry, but I don’t think we’ve met before

21. News paper?

22. Today's?

23. Sorry, I may have missed it.. Got late for work  , you know…

24. I may have read about you… but can’t quite recall…

25. Why don’t we catch up some time, eh?

26. Nice meeting you..

27. Bye then..

28. …

29. …

30. I am a narcissist…

31. I see your Ad on the TV

32. I see it in the news paper

33. I hear people talking about it

34. You think I care?

35. …

36. I am the guy who may also pay for your stuff..

37. Get my attention..