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Humanizing the Brand: i-Humanization

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Humanizing the Brand: i-Humanization

Brand Formal Expressions
What the consumer wants: Informal LOL Expressions
Humanizing the Brand Attributes
Cases

Publié dans : Business
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Humanizing the Brand: i-Humanization

  1. 1. ext
  2. 2. Brand Expressions
  3. 3. Brand Expressions
  4. 4. Formal To n e o f Voice
  5. 5. What the consumer wants Informal LOL Tone of Voice
  6. 6. Artifical Conversation Participation
  7. 7. Consumer vs Brand!
  8. 8. Here We Go Then
  9. 9. Humanization
  10. 10. “Today,(brands(are(becoming(more(and( more(like(humans,(They’re(taking(on(more( and(more(human8like(traits.”# Elle(Luna,#IDEO#communica>ons#designer### *Kitap görseli ve alıntı hem çok okuduğunu gösterir hem de mevzu geyik değil millet yazmış imajı verir
  11. 11. Brand Humanization Sincere Accessible Someone like me Empathic Transparent SOME#AGENCIES#TOOK#THIS#"BRAND#HUMANIZATION"#IDEA#REALLY#SERIOUSLY## Modest Honest Beta
  12. 12. Honest
  13. 13. But, How?
  14. 14. Humanized Social Media Strategy Turning consumers into walking media by engaging them through strong and participatory storytelling to build a sustainable brand love.
  15. 15. Humanized Social Media Circle Liquid and Linked Story Conversation Community Co-Creation Turning consumers into walking media by engaging them through strong and participatory storytelling to build a sustainable brand love.
  16. 16. What about the Story?
  17. 17. Field Insights
  18. 18. Insight Hunt Open Mind Curiosity Empathy
  19. 19. Holosko
  20. 20. Ağaoğlu
  21. 21. Social Listening Analysis Content Management Conversation Management Community Management Response Man. Integration Management Call Social Analytics Management Database Management
  22. 22. Idea May Come Everywhere
  23. 23. Listening
  24. 24. Share a Coke
  25. 25. 10 Dakikada Global TT!
  26. 26. @yucezerey

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