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Social Platform Project



               Proposed by: Quangnm
Contents
•   Mobile Internet users
•   Social Platform Concept
•   Products range
•   Revenue Model
•   Why user willing to pay?
•   Opportunities and Threats
•   How to compete with rivals
Mobile Internet Users
•   Current number:
-   35 Mils mobile users (unique)
-   30 Mils online users
-   3~ 5 Mils mobile internet users
•   2015 Estimation:
-   Mobile user = online user = ~50 Mils
-   Mobile internet user: 50% = ~25 Mils
•   Current Annual growth of smart phones: 100%
Social Platform Concept
•   Aim in: SNS + enterprise market + wireless users
•   Social ID + Payment Platform
•   Build up a huge Online + Mobile community
•   Content – Relationship – Entertainment – Media
•   Interface: Mobile + Desktop + TV
•   Intergrated platform: Web + Wap + Application +
    Others
Product Range
•   Mobile - Online content Portal
•   Mobile – Online social game
•   Instant message + social networking
•   Music (licensing, ringtone, ring back tone,…)
•   Mobile marketing services provider
Revenue Model
•   B2C:
-   SMS (8xxx) payment for mobile contents
-   Virtual Money Feeding (via online and mobile)
•   B2B:
-   Online – Mobile marketing
-   Internet banking
Why users willing to pay?
• Fast and integrated communication platform
• Single entrance to internet
  media, SNS, interactive
  entertainment, blog, e-commerce
• Personalized contents
• User Relationship
• User – Content - Payment
• Cost of switching
Oppotunities
• Politic: Stable
• Government Policy on social network and mobile
  marketing
• Huge User base (Mobile + Online)
• Huge enterprise market
• Spend more money on digital contents and digital
  ads
• Vietnamese culture: gambling + communication
  impliedly
• Convenient Payment: Online – Mobile
Threats
•   More rival
-   Domestic: VNG, FPT, VTC, VTC, Telcos,…
-   Global: Facebook, Apple, Google,…
•   The pressure of technical system
•   Social issues and government policy
Thank you for listenning!


             Quangnm
             quangcb@gmail.com
             Cellphone: 0904862366

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Building up a Social platform in Vietnam

  • 1. Social Platform Project Proposed by: Quangnm
  • 2. Contents • Mobile Internet users • Social Platform Concept • Products range • Revenue Model • Why user willing to pay? • Opportunities and Threats • How to compete with rivals
  • 3. Mobile Internet Users • Current number: - 35 Mils mobile users (unique) - 30 Mils online users - 3~ 5 Mils mobile internet users • 2015 Estimation: - Mobile user = online user = ~50 Mils - Mobile internet user: 50% = ~25 Mils • Current Annual growth of smart phones: 100%
  • 4. Social Platform Concept • Aim in: SNS + enterprise market + wireless users • Social ID + Payment Platform • Build up a huge Online + Mobile community • Content – Relationship – Entertainment – Media • Interface: Mobile + Desktop + TV • Intergrated platform: Web + Wap + Application + Others
  • 5. Product Range • Mobile - Online content Portal • Mobile – Online social game • Instant message + social networking • Music (licensing, ringtone, ring back tone,…) • Mobile marketing services provider
  • 6. Revenue Model • B2C: - SMS (8xxx) payment for mobile contents - Virtual Money Feeding (via online and mobile) • B2B: - Online – Mobile marketing - Internet banking
  • 7. Why users willing to pay? • Fast and integrated communication platform • Single entrance to internet media, SNS, interactive entertainment, blog, e-commerce • Personalized contents • User Relationship • User – Content - Payment • Cost of switching
  • 8. Oppotunities • Politic: Stable • Government Policy on social network and mobile marketing • Huge User base (Mobile + Online) • Huge enterprise market • Spend more money on digital contents and digital ads • Vietnamese culture: gambling + communication impliedly • Convenient Payment: Online – Mobile
  • 9. Threats • More rival - Domestic: VNG, FPT, VTC, VTC, Telcos,… - Global: Facebook, Apple, Google,… • The pressure of technical system • Social issues and government policy
  • 10. Thank you for listenning! Quangnm quangcb@gmail.com Cellphone: 0904862366