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Blogger Integration Platform 
Bridging the divide between local sites / blogs and 
traditional media
Today’s Challenges 
• Traditional News Outlets are faced with the challenge of staying 
current in an ever evolving ecosys...
Civic Science- 
Varied Audience 
• Blog Users spend 
more time online 
• Blog Users spend 
more time on social 
media 
• B...
News Media / New Media Partnership 
THE PLAN
BLIP 
• BLIP is an aggregator driven by a dynamic algorithm that will rank 
community content from blogs and other new med...
Process 
• Solicit all local bloggers to complete free sign up for BLIP using 
traditional and digital media to promote it...
What our Algorithm does for you? 
Readers 
– Introduces readers to fresh engaging content. 
– Provides multiple viewpoints...
Trending Blogs 
• Blog 1 
• Blog 2 
• Blog 3 
Your News Feed 
• Article 1 
• Article 2 
• Article 3 
User Interaction
How are we different? 
• Other aggregation sites, like www.pghbloggers.org ,organize blogs 
based on subject but there is ...
MediaThon: Hack the News! Team BLIP Project
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BLIP is a blogger integration platform to facilitate backlinking and collaboration between bloggers and established news sources. Pitched by Team BLIP at the MediaThon: Hack the News! on November 3, 2014 at PNC Park.

MediaThon: Hack the News! was sponsored by the Pennsylvania NewsMedia Association, Calkins Media, Trib Total Media, CivicScience, nRelate, O'Reilly Media, Pittsburgh Tech Council, AT&T and Teeming Media.

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MediaThon: Hack the News! Team BLIP Project

  1. 1. Blogger Integration Platform Bridging the divide between local sites / blogs and traditional media
  2. 2. Today’s Challenges • Traditional News Outlets are faced with the challenge of staying current in an ever evolving ecosystem: 1. Content is Perceived as having an Editorial Slant 2. There is a market driven need for an ever expanding audience • Blogs can face a difficulty in three main categories: 1. Establishing Credibility 2. Developing an Audience 3. Monetizing their Content
  3. 3. Civic Science- Varied Audience • Blog Users spend more time online • Blog Users spend more time on social media • Blog Users spend more time on smart phones
  4. 4. News Media / New Media Partnership THE PLAN
  5. 5. BLIP • BLIP is an aggregator driven by a dynamic algorithm that will rank community content from blogs and other new media sources based on elements such as: – Volume of Traffic – Social Presence – User Feedback – Specific User Data • The platform uses this data to present both a trending view of the blogosphere (agnostic of users preferences) and a customized, aggregated view of content served for the individual user.
  6. 6. Process • Solicit all local bloggers to complete free sign up for BLIP using traditional and digital media to promote it. • Provide bloggers with tracking pixel and instructions to map user behaviors. • Monitor User Traffic for 60 days prior to entering ranking system • Provide blogs with IAB standard banner units to begin receiving ads. This does not preclude them using other display networks such as AdSense. • Partner blogs begin to appear through the algorithm and receive increased traffic from BLIP • New Revenue!
  7. 7. What our Algorithm does for you? Readers – Introduces readers to fresh engaging content. – Provides multiple viewpoints on singular issues. Blogs - Introduces blogs to a new reader audience - Rewards great content with extended visibility and revenue opportunities. News Media - Protects market share by incentivizing content creators to do business with news media organizations. - Protects market share by providing users with an array of quality content.
  8. 8. Trending Blogs • Blog 1 • Blog 2 • Blog 3 Your News Feed • Article 1 • Article 2 • Article 3 User Interaction
  9. 9. How are we different? • Other aggregation sites, like www.pghbloggers.org ,organize blogs based on subject but there is no focus on tailoring content to the user. BLIP piggybacks on news media websites’ large user base to deliver both the best of the local blogosphere and the best customized content for the user. • Rather than work with a select list of bloggers we have created an open source platform that any blogger can adopt to extend their audience and generate new revenue. We are all in the content business. The barrier to entry is lower then ever before and more competitors are entering the field every day. With Blip, news media companies can become the source for all local independent content.

BLIP is a blogger integration platform to facilitate backlinking and collaboration between bloggers and established news sources. Pitched by Team BLIP at the MediaThon: Hack the News! on November 3, 2014 at PNC Park. MediaThon: Hack the News! was sponsored by the Pennsylvania NewsMedia Association, Calkins Media, Trib Total Media, CivicScience, nRelate, O'Reilly Media, Pittsburgh Tech Council, AT&T and Teeming Media.

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