1. PERSONAL BRAND EXPLORATION
Zachary Ringer
Project & Portfolio I: Week 1
April 7, 2022

2. .
IDENTITY
My name is Zachary Ringer, and I am a loyal man of 3 things: Faith, The
Orlando Magic, and The Miami Dolphins. As a central Florida native my entire
19 years of living, I’ve really picked up on the Florida teams. My loyalty runs
deep with these teams, as well as remembering who I live for. I wake up
everyday ready to improve on who I was the day before, trying my best to make
God proud. Currently I am an assistant manager at Marco’s Pizza. But my
passion lies within sports. I am enrolled at Full Sail University in Dan Patrick’s
School of Sportscasting. With my people skills and customer service experience,
I hope to be able to interview athletes, coaches, and personalities in for a living. I
love to connect to people on a personal level, as I feel I am very good at listening
and responding. I see myself getting a job with the Orlando Magic after
graduation at an entry level position just to get my foot in the door. However, I
plan on taking any and all opportunities that my cross my path.

3. PROFESSION
Potential Job Titles:
• Talent
• Insider
• Reporter
BRAND ARCHETYPE – The archetype quiz classified me as
the Guy Next Door. And I couldn’t agree more with this
classification. This is because the Guy Next Door is someone
that is accepting of others and makes them feel welcome. And
when it comes to the brand I want to advertise, I want people to
feel welcome to working with me.
[Sportscasting] for [Sports Media]

4. TARGET AUDIENCE
Dante Marchitelli
PROFILE
PICTURE
Orlando Magic Beat Reporter, at
Bally Sports
Robin Swearinger
Corporate Recruiter, Nascar
Larilyn L
Talent Acquisition, Nascar
• I want to make sure that the questions I ask Dante are valid and worth his
time to answer.
• I have his telephone number, so I will text him.
• I went ahead and texted him asking if there were any opportunities for me
to shadow cover or intern. He said that once I have graduated, I can apply.
• I would first introduce myself with my first slide identity paragraph. Then I
would prepare the questions I would like to ask revolving possible
opportunities
• Via email found on her LinkedIn profile.
• I plan to ask in May of 2022
• I would first introduce myself with my first slide identity paragraph. Then I would
prepare the questions I would like to ask revolving possible opportunities
• Via email found on her LinkedIn profile.
• I plan to ask in May of 2022
Outreach Plan Outreach Plan
Outreach Plan:

5. GOALS
Short Term: (Immediately After Graduation, March
2023)
•I want to be able to find an introductory level job or internship opportunity with the Orlando
Magic, so I can either step down or take less hours at my current management position at
Marco’s Pizza.
‣March-April 2023
Mid Term: (2023)
•I want to be able to have completely distanced myself from the food industry.
‣June 2023-June 2024
Long Term: (2025)
•I want to be established in a paying job that is related to the sports media industry. Specifically
in a studio on or off camera.
2025

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
Leading a team
Honesty
Ask Pertinent Questions
Listen
Customer Service
Voice Control when on camera
Behind the scene’s equipment work
Patience

7. PROMISE
"I help enhance the human connection between people in the workspace through honesty,
dependability, and accountability."

8. CREDENTIALS
Education:
•Certified in Microsoft and Adobe
•High School Diploma
•Sportscasting (2023)
Awards:
•As an assistant manager, my job is to manage a
group of workers and lead my team to creating the
best possible product
Picture Relevant
to Your Industry
Goes Here
Work Experience:
•Marco’s Pizza Assistant Manager
•Sports editor Ocoee High School Yearbook

9. COMPETITION
Quinn Sherr
Industry Experience:
• Video Creator, On Q Sports
• Voiceover Talent, Freelance
• Radio Host, Rollins COllege
Education:
• Sportscasting, B.S. Full Sail University (2021-2023
Leadership Experience:
N/A
Skills and Proficiencies:
• Video Editing
• Adobe Premiere Pro
• Adobe Photoshop
Zachary Ringer
Overall Online Presence:
• 12 connections, customized banner image, nice action
headshot, lackluster profile detail, no public posts/articles,
active on other social media. Customized LinkedIn URL.
• Poor 20-100
Industry Experience:
• Rollins Radio, color commentary, sports
editor, sports photography.
Education:
• High School graduate 2021
• Sportscasting B.S Full Sail University
Leadership Experience:
• Manager at Marco’s pizza
• Basketball coach
Skills and Proficiencies:
• Dependable
• Honest
• Accountable
Overall Online Presence:
• My presence online is minimal. You can find my social’s
pretty easily, but everything else takes a lot of digging.
• Poor. 30-100

10. COMPETITION
Dwayne Glasgow
Noteworthy Experience:
Concert master of Ozark Philharmonic Youth Orchestra
Zachary Ringer
Industry Experience:
• None
Education:
• Sportscasting B.S Full Sail University
Skills and Proficiencies:
• Communication
• Leadership
• Organization
Overall Online Presence:
• 4 Connections. Dwayne is fairly new to LinkedIn, so he
doesn’t have too many things there
• Grade: Poor, 20-100
Industry Experience:
• Rollins Radio, color commentary, sports
editor, sports photography.
Education:
• High School graduate 2021
• Sportscasting B.S Full Sail University
Leadership Experience:
• Manager at Marco’s pizza
• Basketball coach
Skills and Proficiencies:
• Dependable
• Honest
• Accountable
Overall Online Presence:
• My presence online is minimal. You can find my social’s
pretty easily, but everything else takes a lot of digging.
• Poor. 30-100

11. BRAND POSITION
For all the recruiters or talent operators who are out there looking for fresh young talent, I am
an honest man that will give 100 percent effort when dedicated to an assignment. I am loyal
and will not sell myself out to achieve things. I will remain level-headed and am always
looking to improve myself. I believe I offer a consistent young man ready for the next
challenge ahead.
“ZACH”
“ZACK ATTACK”

12. NETWORKING &
MARKETING
Industry Events & Organizations
•Coke Zero 400
‣Daytona International Speedway 8/27/22
•Dixie Vodka 400
‣Homestead Miami Speedway 10/23/22
•Orlando Magic Draft Party
‣Amway Center Draft Date TBD
Digital Marketing
•Primary Content: I am starting to share my projects I create at Full Sail and
my Rollins basketball coverage to my social medias
•Primary Tools: Most likely at the end of every month, I will use primarily
FaceBook and Instagram to promote my projects I create in my sportscasting
classes.
•Website: I will use my website to promote myself as a loyal man through my
work and my fandoms of my sports teams

13. PROFESSIONAL DEVELOPMENT
Mentor
• My current mentor is Dante Marchitelli. He is the
man that I want to be able to work with in my future
as I truly admire what he does with the Orlando
Magic.
Formal Education
• Sportscasting Bachelor’s Graduation May 2023
Technical Skills
• Audio – April-Dec 2022
• Rundown building- April-Dec 2022
• Posture- April-Dec 2022
Soft Skills
• Perfectionism (Overly critical of myself) April-Dec
2022
• Sleep management- April-Dec 2022
• Patience- April-Dec 2022

14. Zachary Ringer
I have had many situations where things have went south while working as an assistant manager at
Marco’s Pizza. This includes a customer receiving the wrong order, another employee giving bad
customer service, problems with long wait times, and more. What I focus on the most is providing
the customer with the service that shows that I do care about their next visit more than anything
else. Not often can you fix a mistake, so assuring that it will never happen again is the top priority.
I have a regular customer by the name of Henry Hough that comes in every Monday evening. He
has said, “I always look forward to seeing you.” It is connections like this that I want to be able to
have with people when I interview them.

15. REFERENCES
Swearinger, R. (2022) Corporate Recruiter. Nascar.
LinkedIn sent by Professor Mickley
Larilyn, L. (2022) Talent Acquisition Nascar. LinkedIn
sent by Professor Mickley.