This business plan proposes a non-medical home care service called Happy and Home to allow seniors to age in place independently. It will provide check-ins, transportation, home maintenance and monitoring. The plan outlines the growing senior population, cost advantages over assisted living, competitors, marketing strategy and 5-year financial projections showing profitability.
13. We plan to create awareness through :
• Hospital discharge planners
• Elderly law aeorneys
• Pharmacies
• Hairdressers
Referral and incenNve program
We will recruit our companions from:
• Visi)ng Nursing Associa)on
• Stay at home moms
• Senior housing employees
• Government representa)ves
• University health science students
• Re)red seniors s)ll seeking work
Toll‐free number
16. Important to consider:
• Font Size – Large and readable12pt or 14pt
• Simplicity – Minimal ‐ Graphics, anima)on, forms,
bueons
• NavigaNon – Smooth, direct
• Search Engine Results – Relevant search results
• Usability TesNng –Target market test site and make
valuable observa)ons
17. • $50 non‐par value common shares
• 5 Shares per owner
• Dividends will be paid out aier 6 years
Zach Woodward
President
Stuart Grant
Vice President of
Finance &
Customer
Accounts
Kenny Norton
Vice President of
Opera)ons &
Technology