Learn how to teach web design using Adobe Spark and LinkedIn Learning tools. Students learn to work with images, text and video to create compelling websites quickly.

1. Panel on Unleashing Creativity in
Teaching Digital Marketing NOW:
Web Design with Adobe Spark
Dr. Debra Zahay-Blatz
Department of Marketing, Operations and
Analytics
MMA Fall Conference, September 2020

2. • The Challenge
• The Approach
• The Results
Agenda

3. Challenge: Applying Web Design
Concepts
Students are enrolled in an 18-month Digital Marketing
and Analytics Master of Science Program or
undergraduate marketing program.
Overview courses include a variety of technologies and
certifications. No time (or need) to learn HTML.
Intro course is MKTG 4342, Digital Marketing and
Analytics or MKTG 6320, Digital Marketing Fundamentals

4. Adobe Spark is a Free Web Design Tool
https://spark.adobe.com/home/

5. LinkedIn Learning Module Provides
Training

6. LI Module Learning Objectives
•What is Adobe Spark?
•Finding images and icons
•Using themes
•Creating a base Post project
•Adding and formatting text
•Working with images
•Creating a post of multiple images
•Animating text and backgrounds
•Adding narration and music
•Inserting videos with transitions
•Creating a webpage
•Adding buttons, links, and videos to pages

7. Canvas Directions Require
Applying Course Concepts

8. Use General or Specialized Rubric

9. Student Samples Illustrate
Application

10. • Students learn how to create web pages from a non-
technical point of view, as they would do in industry.
• Instructor can assess how well these concepts were
applied. Students can comment on each other’s work.
• Can be done online asynchronous or in the classroom.
Results

11. Questions?Questions?