1. Brand Introduction
Fall 2012
Brand
design
by
EM
Design
Brand
strategy
and
art
direc2on
by
Imprint
Advisors
Project
Management
by
HUMA VP Communications

2. Harvard University Muslim Alumni
Personae
Dr. Ezzedine the Elder
66 (GSAS 75), Atlanta
Professor of Literature
Sunni, Syrian-born
Parvez & Cathy the Power Couple
40 (FAS 93/ HBS 99), Dubai
Partner, McKinsey & Co
Sunni, Indian-born, US-raised
36 (NYU 97/ NYU Law 01), Dubai
Associate, King & Spalding
Sunni convert, US-born Caucasian
Munira the Med Student
25 (FAS 09), San Francisco
UCSF School of Medicine
Shi’I, US-born South Asian
Umar the Undergrad
19 (FAS 14), Detroit
Harvard College
Sunni, US-born African-American
2

3. Harvard University Muslim Alumni
Symbol
+
=
3

4. 4
Harvard University Muslim Alumni
Horizontal Logo

5. 5
Harvard University Muslim Alumni
Vertical Logo

6. Harvard University Muslim Alumni
Visual Landscape
6

7. Harvard University Muslim Alumni
Mood Board
7

8. Autumn
RGB 255:177:35
CMYK 0:36:89:0
Mather Light
RGB 89:89:89
CMYK 59:49:48:41
Mather Dark
RGB 217:217:217
CMYK 17:12:13:0
Sever
RGB 244:111:66
CMYK 0:67:75:0
Crimson
RGB 178:13:53
CMYK 20:98:76:11
Crimson Light
RGB 242:80:119
CMYK 20:98:76:11
Sever Light
RGB 245:121:77
CMYK 0:67:75:0
Mather
RGB 89:89:89
CMYK 59:49:48:41
Autumn Light
RGB 255:177:35
CMYK 0:36:89:0
Harvard University Muslim Alumni
Proposed Color Palette
v3, 2012.10.15
8

9. Harvard University Muslim Alumni
Illustrative Applications
9

10. Harvard University Muslim Alumni
Illustrative Applications
10

11. Harvard University Muslim Alumni
Illustrative Applications
11

12. Harvard University Muslim Alumni
Illustrative Applications
12