2. With over 225 million profiles and more than 5.8 million business
development professionals in the LinkedIn universe, it is virtually a
goldmine of talent for recruiters to mine and use.
As per a recent ZALP survey on social media recruiting, 83% of
recruiters who use social media use LinkedIn extensively for just
about every activity involved in sourcing and hiring employees,
making it an essential component of any company’s social
recruitment strategy.
Here are five ways which will help you leverage the power of LinkedIn to recruit
top candidates for your organization
3. 1. Create a LinkedIn Company Page
Creating an impressive company page is the first step you can take
when you start recruiting with LinkedIn, here’s how :
Gather an initial number of followers by asking internal employees to follow and
promote the page. This followership helps to build an initial credibility when a
prospect lands on your page
Make the page engaging by providing insights about your work culture, post
videos, presentations, blogs and even testimonials from your current and past
employees
You can also post jobs but make sure that the job descriptions are compelling and
interactive and not just a stereotyped description of the profile.
Tip: Want to make your company page stand out from the crowd? Upload a 646-by-220 pixel banner image and add a
memorable tagline.
4. 2. Develop your professional network
Apart from leveraging your company page, building one’s own professional network is also
important for a recruiting professional.
The following pointers will help you develop your own network easily :
To start with make sure everyone in your own organisation is part of your network.
This will in turn open gateways to their networks
Adding ex-employees and former colleagues is equally important since it enables you
to broaden your reach
Including the link to your LinkedIn profile in your email signatures, blogs etc. is an
effective strategy to build your professional network on LinkedIn
As a recruiting professional you will receive many invitations to connect, it pays to
consider adding most of them since they might be potential candidates
5. 3. Actively search for candidates
Sharing your contact information proves beneficial since
active job seekers can easily contact you regarding open
positions
LinkedIn has a built-in search filter that can help to search
and source relevant candidates for open jobs using precise
key words.
Scanning through your employee’s network list for
connections that suit your requirement and then asking
employees to refer them is a proactive referral seeking
strategy used by many (Make sure that this is done tactfully and
employees should not sense a breach of privacy)
6. 4. Join relevant domain/industry groups
Recruiting through LinkedIn by participating in LinkedIn groups to build interest in your organization
among the participating members and cementing your company credibility is an effective strategy.
These groups can also be used to reach out to more audiences by posting regular
updates and sharing relevant content to draw attention to your company
You can also use the groups to post open jobs within your organization and thus
reach a wider audience
Groups can also be used to scan through their members since they are individuals
who either practice or are interested in that domain which means they are
prospective candidates for you
Participating in and starting your own discussion threads on these groups gives you
a good opportunity to project your self as a thought leader and thus widen your
follower base and add credibility
7. 5. Being Proactive is the key
Being proactive while executing all the previously mentioned aspects is of prime
importance to ensure a successful LinkedIn recruiting experience
Being responsive to every feedback, query or application that comes in through
your company page is of prime importance to maintain your employer brand
Using the Inmail and Introduction feature of LinkedIn is an effective way of
proactively sourcing candidates and introducing yourself and your company to
unfamiliar prospects
Do not hesitate to send a proactive invite to an unfamiliar prospect if his/her
profile seems interesting, every added contact is a valuable prospective candidate
for the future
8. Recruiting is ultimately all about relationship building and
LinkedIn can serve as the perfect platform to do so if used
effectively.
To read more on social recruiting and trends in recruitment
http://www.zalp.com/theemployeereferralblog/
9. For more information, visit
www.zalp.com
To book a free demo, drop a mail to
info@zalp.com
www.linkedin.com/company/zalp
www.facebook.com/zalp03
www.twitter.com/zalptweets
You may also call us for any other assistance
1-866-217- 1267
