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ZANOX - METRIGO – REAL TIME BIDDING
CHAQUE STRATÉGIE RTB COMPTE :
DÉCOUVREZ LEURS RÔLES DANS LE
PARCOURS CLIENT
Paris| Jui...
BRANDING
PERFORMANCE
La vraie valeur du display n'est visible que par une analyse globale du parcours client et des différ...
STRATÉGIE BRANDING
Le Branding est le premier point de contact de
l’internaute avec votre marque.
Il permet également de s...
STRATÉGIE AUDIENCE TARGETING
L’Audience Targeting permet d’apporter du trafic
qualifié en touchant votre clientèle cible.
...
STRATÉGIE RETARGETING
Le Retargeting est un canal qui amène un grand
nombre de conversions.
Cependant, beaucoup d’acteurs ...
STRATÉGIE PROSPECTING
Le Prospecting est la stratégie qui enregistre le plus
de ventes directes. Son objectif est de final...
2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS
TESTEZ-NOUS SUR NOTRE CŒUR DE ...
zanox SAS | 8-10 rue Saint-Fiacre | 75 002 Paris
Tél. : +33 (0)1 77 45 46 10 | info.fr@zanox.com | www.zanox.com/fr/
Chris...
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Rôle des différentes stratégies RTB dans le parcours client

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Découvrez le rôle des différentes stratégies RTB dans le parcours client et la manière dont elles sont influencées par l’attribution au dernier clic.

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Rôle des différentes stratégies RTB dans le parcours client

  1. 1. ZANOX - METRIGO – REAL TIME BIDDING CHAQUE STRATÉGIE RTB COMPTE : DÉCOUVREZ LEURS RÔLES DANS LE PARCOURS CLIENT Paris| Juin 2014
  2. 2. BRANDING PERFORMANCE La vraie valeur du display n'est visible que par une analyse globale du parcours client et des différents points de contact ! 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS LE ROLE DU DISPLAY DANS LE PARCOURS CLIENT Display Social SEO SEA Re- Targeting Direct Type-In Clic AWARENESS INITIATEUR DE POINTS DE CONTACT SUPPORT POINTS DE CONTACT DE SOUTIEN CONVERSION DERNIERS POINTS DE CONTACT Clic Clic Conversion Impression Impression
  3. 3. STRATÉGIE BRANDING Le Branding est le premier point de contact de l’internaute avec votre marque. Il permet également de soutenir les autres leviers en augmentant la visibilité de votre marque sur internet. La conversion lui est rarement attribuée car beaucoup d’acteurs sont situés plus en aval du tunnel de conversion. 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS # : pour 1 vente attribuée*, 3.5 ventes générées • étude client retail zanox - T1 2014 * Attribution au dernier clic
  4. 4. STRATÉGIE AUDIENCE TARGETING L’Audience Targeting permet d’apporter du trafic qualifié en touchant votre clientèle cible. Cette stratégie est donc un premier point de contact et peut amener à la transformation au vu de la qualité du trafic apporté. 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS # : pour 1 vente attribuée*, 1.8 ventes générées • étude client retail zanox - T1 2014 * Attribution au dernier clic
  5. 5. STRATÉGIE RETARGETING Le Retargeting est un canal qui amène un grand nombre de conversions. Cependant, beaucoup d’acteurs sont positionnés sur la fin du tunnel de conversion (retargeteurs, bons de réduction, cashback). Le retargeting RTB va donc venir soutenir les autres leviers dans le travail de transformation. 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS # : pour 1 vente attribuée*, 3.2 ventes générées • étude client retail zanox - T1 2014 * Attribution au dernier clic
  6. 6. STRATÉGIE PROSPECTING Le Prospecting est la stratégie qui enregistre le plus de ventes directes. Son objectif est de finaliser le plus de points de contact. Il permet d’identifier les cibles prometteuses afin qu’elles puissent être adressées pendant toute la campagne. 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS # : pour 1 vente attribuée*, 1.3 ventes générées • étude client retail zanox - T1 2014 * Attribution au dernier clic
  7. 7. 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS TESTEZ-NOUS SUR NOTRE CŒUR DE METIER : LE PROSPECTING ! • Un algorithme pensé et conçu pour l’acquisition ! • Une solution « Look Alike » basée sur l’analyse de votre audience • Un DMP intégré pour convertir les profils similaires
  8. 8. zanox SAS | 8-10 rue Saint-Fiacre | 75 002 Paris Tél. : +33 (0)1 77 45 46 10 | info.fr@zanox.com | www.zanox.com/fr/ Christophe Delaroche-Vernet Sales Manager Tél. : +33 (0)1 77 45 46 39 | christophe.delaroche@zanox.com Margarita Zlatkova Business Developer Tél. : +33 (0)1 77 45 46 92| margarita.zlatkova@zanox.com 2. APPORT DES STRATÉGIES1. DISPLAY DANS LE PARCOURS CLIENT 3. LE PROSPECTING CONTACTEZ NOUS

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