Increase your referral hires by engaging your trusted non-employees in your referral program. Join us & learn why you're losing 41% of your potential referral hires, and how to get them back! This free webinar will cover best practices for how to increase referrals from your trusted network, aka your non-employees. Find out who your non-employees are and why they are becoming increasingly valuable to referral programs. Including and engaging these non-employees can bring your program even better results, and greatly increase your % of referral hires. Learn more in our Non-Employee Referral Program Webinar hosted by Ziv Eliraz, CEO of Zao. In this webinar, you will learn: • The biggest setbacks in referral programs today • How to increase your referral hires by 41% • How to engage non-employees in your referral program • How to boost participation in your ERP Even if you can't make it, register and we'll send you a recording. About the host: Ziv is the founder and CEO of Zao. He has extensive experience in recruiting and building teams from the ground up. Ziv is an expert when it comes to employee referral programs and social recruiting, having worked with many companies to launch and maintain their employee referral programs. He passionately believes trusted referrals are the best way to hire well, fast!

1. THE NON-EMPLOYEE
REFERRAL PROGRAM
A Zao.com Webinar
About the Hosts
Ziv is the founder and CEO of Zao.
Ziv is an expert when it comes to
employee referral programs and social
recruiting, having worked with many
companies to launch and
maintain their employee
referral programs. He
passionately believes
trusted referrals are the
best way to hire well, fast!
Thanks for joining us! The webinar will begin in a few minutes
Hilary is in charge of
Customer Success at Zao.
She has worked with many
companies ensuring the
success of their referral
programs!

2. Tweet = During the webinar, please use #ZAOdotcom
for live discussion
For direct questions, please use the chat box anytime.
We will answer your questions at the end of the webinar
We will be sending the webinar recording and slides to
all attendees and registrants within the next few days
2
1
3
During the Webinar

3. The Non-Employee Referral Program
#ZAOdotcom
In this webinar, we’ll explore
Who are these “trusted non-employees”?
Why do you want to include them in your
referral program?
14 Best practices and tips for engaging both
employees and non-employees!

4. The Non-Employee Referral Program
#ZAOdotcom
You have the chance to win...
An Amazon gift card!
Stay tuned...

5. The Non-Employee Referral Program
#ZAOdotcom
REFERRALS
YOU MAY ALREADY KNOW THAT..
Referrals are #1 in
employee retention
rate after one year at
46% vs. 22% for job
boards
Employee
referrals are the
#1 source of
hire
Referrals are
the #1 ROI
Referrals produce the
highest quality candidates
- they are 5 times more
likely to be hired
Referrals are
the highest
quality hire
You can’t
beat them!

6. The Non-Employee Referral Program
#ZAOdotcom
NON-EMPLOYEE REFERRALS
• Dr. John Sullivan recommends expanding referral
program eligibility to non-employees
• CareerXroads found that 43% of companies hired a
non-employee referral
• CareerXroads also found that another 43% of companies
had successful hires from vendors, and 36% had
successful hires from Alumni referrals
• 69% more referral hires were reported when non-
employees were involved and rewards were offered (Zao)
Image courtesy of SOMMAI / FreeDigitalPhotos.net
Bruno
would be
great for
that job
Source: http://www.slideshare.net/gerrycrispin/2012-referralscareer-xroads-minisurvey
1
Referrals are #1, but should we include non-employees?
1

7. The Non-Employee Referral Program
#ZAOdotcom
WHO ARE THESE NON-
EMPLOYEES?
• Former employees
• Vendors and Business partners
• Consultants and contractors
• Advisors
• Trusted business contacts
• Your employees trusted network
They look familiar...
Image courtesy of sattva / FreeDigitalPhotos.net

8. The Non-Employee Referral Program
#ZAOdotcom
WHY INCLUDING TRUSTED
NON-EMPLOYEES MAKES SENSE
• They are people you know
• They know people in your industry
• They know if people are ready to move

9. The Non-Employee Referral Program
#ZAOdotcom
SURVEY QUESTION #1:
HAVE YOU EVER HIRED
SOMEONE REFERRED TO YOU
BY A NON-EMPLOYEE?

10. The Non-Employee Referral Program
#ZAOdotcom
MISSED OPPORTUNITIES
Image courtesy of Ambro / FreeDigitalPhotos.net
Is this the response you’re getting when you ask employees for referrals?!
low employee engagement

11. The Non-Employee Referral Program
#ZAOdotcom
NON EMPLOYEES:
HOW DO WE GET THEIR ATTENTION?
Image courtesy of Ambro / FreeDigitalPhotos.net

12. NON-EMPLOYEE
REFERRAL PROGRAMS
The down low!

13. The Non-Employee Referral Program
#ZAOdotcom
$
• Offering a referral reward to non-employees
increases engagement 10-50X
• Unlike employees, non-employees don’t
have the same intrinsic motivators for
referrals
• Referral rewards are an extremely important
motivator in this case
TIP #1
EXTEND REWARDS TO NON EMPLOYEES

14. The Non-Employee Referral Program
#ZAOdotcom
• Cash is the preferred reward
• What is the right amount?
• We’ve seen $1,000 to $2,000 work well
• Offer a cash reward for a successful hire
• Set a specific cash reward for each
position
Image courtesy of satcreativedoxfototva / FreeDigitalPhotos.net
TIP #2
OFFER CASH REWARDS

15. The Non-Employee Referral Program
#ZAOdotcom
SURVEY QUESTION #2:
DOES YOUR REFERRAL REWARD
PROGRAM INCLUDE NON-
EMPLOYEES?

16. The Non-Employee Referral Program
#ZAOdotcom
• Change the question you ask your employees to: “Who do you
know that might know someone for this job”?
• It’s a question more people can answer!
• This let’s you keep going with referrals even if you've maxed out
the number of candidates your employees know directly.
TIP #3
LEVERAGE EMPLOYEES’ NETWORKS:
CHANGE THE QUESTION
?

17. The Non-Employee Referral Program
#ZAOdotcom
Image courtesy of stockimages / FreeDigitalPhotos.net
What the $#@!
happened to
that guy I
referred last
week?!?
TIP #4
GIVE FEEDBACK
• Avoid the “black hole” of referrals
• Different stages of feedback
✓ Qualified
✓ Interviewed
✓ Hired
• Important for employees & non-employees!

18. The Non-Employee Referral Program
#ZAOdotcom
• Just because this outside referrer is
not a member of your team, doesn’t
mean they don’t want to see how
they’re doing!
• Offer points for achievements in your
referral program
TIP #5
MAKE IT FUN

19. The Non-Employee Referral Program
#ZAOdotcom
• Career sites help non-employees view all
open jobs at your company, so sharing one
job is like sharing all of them
• According to CareerXRoads 2013 source of
hire survey, Career Sites were the number
one influencer on referrals
• And you don’t need the help of your IT
department to build one!
TIP #6
LEVERAGE A BRANDED CAREER SITE

20. The Non-Employee Referral Program
#ZAOdotcom
• Mobile recruiting is on the rise!
• 19% of job seekers use mobile
devices but.. 57% would like to use
mobile devices to search for jobs!
• Offer them a platform that allows
mobile recruiting
• This goes for your employees as well!
Make sure they can refer on the go
Image courtesy of Salvatore Vuono / FreeDigitalPhotos.net
Our
world
today
TIP #7
MAKE SURE YOU’RE MOBILE

21. The Non-Employee Referral Program
#ZAOdotcom
Image courtesy of Michal Marcol / FreeDigitalPhotos.net
• Your employees and their friends are connected to
hundreds of people
• They don’t have time to scan all your open jobs
and match people manually
• Take the hard work out of referrals
• Referrals without smart matching are like blind
dating - not something you want to do without
filtering...
TIP #8
MAKE IT EASY WITH SMART MATCHING

22. ENGAGING YOUR
REFERRERS
How to increase long-term participation

23. The Non-Employee Referral Program
#ZAOdotcom
TIP #9
RECOGNIZE EFFORT

24. The Non-Employee Referral Program
#ZAOdotcom
Image courtesy of Naypong/ FreeDigitalPhotos.net
• You email people you trust every day, and
those people know people. Why not remind
them you’re offering referral rewards?
• Add a link to your email signature
• Be creative! Add graphics!
• Make a signature for your employees too
TIP #10
USE YOUR EMAIL SIGNATURE
(OFFER IT TO YOUR EMPLOYEES, TOO!)
$2,000 REWARD
Refer-a-friend & get rewards!
If you refer someone who’s hired

25. The Non-Employee Referral Program
#ZAOdotcom
Image courtesy of AscensionDigital/ FreeDigitalPhotos.net
• Since companies typically hire 10-15% of their
workforce over a year, even if most of your hires
are referrals, more than 90% of your employees
will be left out!
• Allow points to be redeemable for prizes
• For example: Offer 100 points or a small reward
for referring a qualified candidate
TIP #11
ALLOW MORE WINNERS

26. The Non-Employee Referral Program
#ZAOdotcom
• Create different competitions to fuel
engagement and buzz around your referral
program.
• Competitions can be between departments or
between office locations!
• Example: offer movie tickets or even a day off
to the team that refers the most applicants!
• You can also offer fixed rewards to the top 5
people on the leaderboard
TIP #12
CREATE FRIENDLY COMPETITION

27. The Non-Employee Referral Program
#ZAOdotcom
• Consider a month or quarter, where instead of
rewarding employees, the entire company
works towards social goals
• For example, donate toys for tots or a meal for
those in need for every qualified applicant
• Let your employees choose the social goals
they want to work towards
TIP #13
GIVE BACK

28. The Non-Employee Referral Program
#ZAOdotcom
• Don’t forget you need to pay your taxes, and
referrers need to pay theirs
• If you handle it yourself, speak with your
accounting firm
• Remember there are different laws in different
countries
• If you work with us, we’ll take care of payments
to non employees for you (Audited by E&Y)
TIP #14
TAX PAYMENTS
Image courtesy of cooldesign/ FreeDigitalPhotos.net

29. GAME TIME!
TYPE YOUR ANSWER IN THE CHAT

30. The Non-Employee Referral Program
#ZAOdotcom
QUESTIONS
Send us your questions in the Q & A box
?
?
? ?
?

31. THANKS FOR ATTENDING
We will be sending the recording and slides within
the next couple days!
Reach out any time at hello@zao.com