Information about smartphone adoption.

1. Survey millions

2. • Brands are constantly in need of consumer insights
• Desktop survey completion rates are decreasing
• People are on mobile on the move and have to interact with surveys at their own time
Consumer insights landscape

3. World is mobile
1.5 x
Global mobile
traffic y/y
Source KPCB May 2013
Global smartphone subscriptions were
1.9 billion in 2013
Ericsson Mobility Report November 2013

4. Mobile internet usersInternetusers
1,500,000,000
2,000,000,000
1,000,000,000
500,000,000
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 E
Mobile internet users Source: Morgan StanleyDesktop internet users

5. Mobile is the future too
87%of connected devices
will be smartphones
or tablets by 2017
IDC 2013
global smartphone subscriptions will jump to
5.6 billion by 2019
Ericsson Mobility Report November 2013

6. Ad spending is going mobile
2014
55%
1%
eMarketer 2013

7. Market research is staying behind?
f o m ofear of missing out

8. Is there a benefit on mobile at least?
Higher response rates
Faster turnaround aka Faster data collection
Lower cost
Agile decision-making
Applies to all research
Better quality data
Access the hard to reach moving population
Representative samples of real consumers
Much simpler survey formats

9. Pollfish solution ( in app surveys )

10. Choose your audience based on our Advanced targeting criteria.
Identify exactly who you want to speak to.
Location
Carrier
App
Device
Gender
Income
Custom screening questions
targeting

11. Thank you.