This survey of 312 mobile internet users in Moscow found that most respondents were younger adults aged 18-34 who use their mobile phones daily to access the internet. The most popular activities included visiting mobile-optimized websites, checking emails, using apps, and getting news. Mobile internet was used in various locations like home, work, transportation, and cafes. Most respondents had subscriptions to pay for mobile data usage.

1. Mobile
Internet
Usage
Moscow,
Russia
–
Spring
2011
A
survey
by
Mobiety
in
partnership
with
Data
Insight
and
East-­‐West
Digital
News

2. Methodology
This
mobile
web
survey
was
ini>ated
with
SMS
invita>ons.
SMS
invita>ons
were
sent
to
subscribers
immediately
aBer
they
topped
up
their
mobile
account
via
QIWI
offline
payment
terminals*.
Invita>ons
contained
a
link
to
the
online
survey
form
and
to
informa>on
about
the
reward
for
par>cipa>on.
*
Prepaid
service
dominate
in
Russia
with
offline
payment
terminals
as
a
popular
payment
means.
With
these
machines,
one
can
pay
such
things
as
mobile
phone
and
u>lity
bills,
taxes,
and
fines
as
well
as
pay
for
purchases
made
at
e-­‐commerce
sites.
QIWI
is
the
largest
operator
with
144,000
terminals
virtually
ubiquitous
in
Russia.
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2
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19

3. Survey
details
Response
rate:
(submiVed
forms/invita>ons
sent)
0.84
%
Number
of
ques>ons:
17
Average
>me
to
complete
the
form:
6
minutes
Percentage
that
used
mobile
to
complete
the
form:
58
%
312
forms
were
submiVed
from
14
to
16
April
2011
in
Moscow.
As
a
reward,
10
rub.
($0.35)
were
added
to
the
par>cipants’
account.
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3
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4. Gender
What
is
your
gender?
Males
Females
Page
4
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19

5. Age
How
old
are
you?
Under
17
18-­‐24
25-­‐34
35-­‐44
45+
81%
of
respondents
were
aged
18
-­‐
34.
Page
5
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19

6. Devices
used
Devices
used
to
submit
the
quesRonnaire.
58%
used
a
mobile
phone.
Page
6
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19

7. Usage
frequency
How
oSen
do
you
use
mobile
Internet?
Daily
usage
among:
•
smartphone
owners
–
85%
•
feature
phone
owners
–
66%
Page
7
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19

8. Few
experienced
users
When
did
you
start
using
mobile
Internet?
<
1
year
1-­‐2
years
2-­‐3
years
3-­‐5
years
>
5
years
Don’t
ago
ago
ago
ago
ago
remember
29%
started
using
mobile
Internet
less
than
1
year
ago.
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8
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19

9. Triggers
&
drivers
Why
did
you
start
using
mobile
Internet?
I
got
new
phone
with
easy
Internet
connec>on
I
had
no
other
Internet
connec>on
It
just
happened
I
needed
to
stay
connected
constantly
Friend
advice
Other
reason*
*Other:
•
Was
in
need
of
naviga>on
and
search
(6%)
•
Installed
an
app
that
required
connec>on
(5%)
•
Learned
of
it
from
ads
and
decided
to
try
it
(5%)
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9
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10. Visi>ng
mobile
sites
Visi>ng
non
mobile
sites
Checking
e-­‐mails
Triggers
&
drivers
Downloading
music,
video,
images,
games…
On
average,
2.3
ac>vi>es
per
user.
Instant
messaging
For
what
acRviRes
do
you
use
mobile
Internet?
Surfing
Using
other
mobile
apps
Page
10
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11. Triggers
&
drivers
For
what
purpose
do
you
primarily
use
mobile
Internet?
Find
informa>on
on
the
go
Communicate
with
friends
Pass
the
>me
Naviga>on,
traffic
Get
news
Check
emails
Check
updates
in
social
networks
Other
purpose
Page
11
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19

12. Ubiquitous
usage?
Number
of
places/points
of
usage
On
average,
mobile
Internet
is
used
in
3.8
places.
Page
12
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13. Ubiquitous
usage?
Where
or
when
do
you
use
mobile
Internet?
At
the
office
At
home
Outdoors
In
public
transport
In
cafés,
restaurants
In
a
car
On
vaca>on
In
the
countryside
While
shopping
At
school
or
university
On
business
mee>ngs
On
business
trips
Page
13
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14. Primary
place
of
use
At
school
or
university
At
home
At
the
office
Outdoors
In
a
car
In
public
transport
In
cafés,
restaurants
In
the
countryside
Other
When
one
uses
mobile
Internet
at
school/university,
school/university
tends
to
be
the
primary
place
(66%)
of
use.
Page
14
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19

15. Paying
for
data
What
payment
opRon
do
you
use
to
pay
for
data?
Among
daily
users:
•
97%
have
subscrip>on
•
81%
pay
per
Mb
•
64%
gave
others
answers
Page
15
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16. Another
mobile
Internet
• 48%
use
WiFi
for
their
mobile
phones
(75%
among
WiFi-­‐enabled
phone
owners)
• 20%
at
home
• 14%
at
the
office
• 36%
in
cafés
(with
free
hot
spots)
• only
2%
pay
for
access
• 63%
use
other
gadgets
with
wireless
Internet
connec>on:
notebook
(53%),
netbook
(15%),
tablet
(8%),
other
(5%).
Page
16
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19

17. About
Data
Insight
Data
Insight
is
a
leading
Russian
Internet
research
agency.
Exper>se:
•
E-­‐commerce
market
reports
•
E-­‐commerce
news
•
E-­‐commerce
adver>sing
•
Startups
and
investment
funds:
the
card
market
•
Online
polls
Your
contact:
Fedor
Virin
and
Boris
Ovchinnikov,
founders
a@datainsight.ru
+7
495
7254946
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17
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18. About
Mobiety
Mobiety
uses
innova>ve
approaches
for
mobile
Internet
polls
and
surveys.
Mobiety’s
clients
can:
•
Design
ques>onnaires
with
a
user-­‐friendly
online
tool
•
Reach
poten>al
respondents
via
SMS
•
Top
up
respondents’
accounts
immediately
•
Publish
results
and
export
data
easily
Your
contact:
Mikhail
Zarin,
founder
m.zarin@mobiety.ru
+7
964
528
77
45
Page
18
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19

19. This presentation was prepared in association with
East-West Digital News, the first comprehensive English-language
online resource dedicated to Russian IT industries.
Site contents: Daily news – Expert analysis – Market data –
In-depth studies – Industry events... and a variety of professional
business tools designed to improve business communication
between Russian and international market participants at all levels.
www.ewdn.com