A talk I gave to a group of sixth-form students about what it means to be an Evangelist for your company.

1. Evangelism: telling good news
Zach Beauvais
Platform Evangelist, Talis

2. Evangelism?
The Greek word εὐαγγέλιον originally meant a reward for good news given to
the messenger (εὔ = "good",ἀγγέλλω = "I bring a message"

3. Evangelism?
The Greek word εὐαγγέλιον originally meant a reward for good news given to
the messenger (εὔ = "good",ἀγγέλλω = "I bring a message"
Good news

4. Evangelism?
The Greek word εὐαγγέλιον originally meant a reward for good news given to
the messenger (εὔ = "good",ἀγγέλλω = "I bring a message"
Good news
Telling a story

5. Evangelism?
The Greek word εὐαγγέλιον originally meant a reward for good news given to
the messenger (εὔ = "good",ἀγγέλλω = "I bring a message"
Good news
Telling a story
Spreading the word

6. Evangelism?
The Greek word εὐαγγέλιον originally meant a reward for good news given to
the messenger (εὔ = "good",ἀγγέλλω = "I bring a message"
Good news
Telling a story
Spreading the word
Getting people excited

7. Good News

8. Good News
What makes good news?

9. Good News
What makes good news?
* What do you tell your friends about?

10. Good News
What makes good news?
* What do you tell your friends about?
* Why?

11. Good News
What makes good news?
* What do you tell your friends about?
* Why?
* I have a dog, and I tell everyone about him,
cause I’m excited and find him interesting

12. Good News
What makes good news?
* What do you tell your friends about?
* Why?
* I have a dog, and I tell everyone about him,
cause I’m excited and find him interesting
* But what’s the catch? What if others aren’t
interested as you are?

13. Good News

14. Good News
Joining the conversation (don’t be boring :) )

15. Good News
Joining the conversation (don’t be boring :) )
* What are other people talking about?

16. Good News
Joining the conversation (don’t be boring :) )
* What are other people talking about?
* Crafting the story to match

17. Good News
Joining the conversation (don’t be boring :) )
* What are other people talking about?
* Crafting the story to match
* tools like :

18. Good News
Joining the conversation (don’t be boring :) )
* What are other people talking about?
* Crafting the story to match
* tools like :

19. Good News
Joining the conversation (don’t be boring :) )
* What are other people talking about?
* Crafting the story to match
* tools like :

20. Good News
Joining the conversation (don’t be boring :) )
* What are other people talking about?
* Crafting the story to match
* tools like :

21. Good News

22. Good News
Marketing and Evangelism

23. Good News
Marketing and Evangelism
* Push and Pull

24. Good News
Marketing and Evangelism
* Push and Pull
* Not one or the other, both can coexist

25. Good News
Marketing and Evangelism
* Push and Pull
* Not one or the other, both can coexist
* Different purposes, different tactics

26. Good News
Marketing and Evangelism
* Push and Pull
* Not one or the other, both can coexist
* Different purposes, different tactics
* Similar skills, different audiences (it’s new)

27. Good News
Marketing and Evangelism
* Push and Pull
* Not one or the other, both can coexist
* Different purposes, different tactics
* Similar skills, different audiences (it’s new)
* Some things are both by nature

28. Good News
Marketing and Evangelism
* Push and Pull
* Not one or the other, both can coexist
* Different purposes, different tactics
* Similar skills, different audiences (it’s new)
* Some things are both by nature
* It’s a matter of perspective

29. Good News
Marketing and Evangelism
* Push and Pull
* Not one or the other, both can coexist
* Different purposes, different tactics
* Similar skills, different audiences (it’s new)
* Some things are both by nature
* It’s a matter of perspective
* It forces you to think about why someone
else should care...

30. Good News

31. Good News
Get your Feet Wet

32. Good News
Get your Feet Wet
* Be part of the world that’s going on

33. Good News
Get your Feet Wet
* Be part of the world that’s going on
* Be positive, it makes a huge difference

34. Good News
Get your Feet Wet
* Be part of the world that’s going on
* Be positive, it makes a huge difference
* Keep your eyes open to what’s going on in
the wider story

35. Good News
Get your Feet Wet
* Be part of the world that’s going on
* Be positive, it makes a huge difference
* Keep your eyes open to what’s going on in
the wider story
* Make a Splash

36. This work is Copyright © 2010 Talis Systems Limited.
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