YouTube Marketing Tutorial

1. Video Marketing Webinar Presenter: Zeke Camusio, CEO of The Outsourcing Company (www.TheOutsourcingCompany.com)

2. About Me • CEO of The Outsourcing Company • Serial Entrepreneur • Author of The Internet Marketing Bible • Columnist for Entrepreneur.com, Startup Nation and Search Engine Journal • 300+ Clients (Including Subaru, Burger King and Chevrolet)

3. Video Marketing Mind-Blowing Stats Equipment and Tools Competitive Analysis 7 Great Ideas YouTube vs. Vimeo vs. Wistia 6 YouTube Tricks Show Me the Money!

5. Mind-Blowing Stats • 170 million Americans watch videos online • YouTube gets 3 billion views a day • 10% of those are from mobile devices • The average American spends 3.5 hours a week watching videos online • Videos can have up to 3 times the conversion rate of text copy • 75% of C-level executives in the US watch videos online every week

7. Equipment and Tools • Any camera works! • It’s all about the quality of the audio • Flip Camera

8. Equipment and Tools • Windows Movie Maker / iMovie • Animoto.com

9. Equipment and Tools • GoAnimate.com and Voices.com

10. Equipment and Tools • Screen recording software: Jing / Camtasia

11. Equipment and Tools • Skype + Call Recorder for Skype

12. Equipment and Tools • YourBrandLive.com

14. Competitive Analysis • 3 types of videos that work: funny, weird and useful.

15. Competitive Analysis • Keyword research: UbberSuggest + Google Keyword Tool

21. 7 Great Ideas • Idea #1: Introduce your team

22. 7 Great Ideas • Idea #2: Show your processes

23. 7 Great Ideas • Idea #3: Show your products being used

24. 7 Great Ideas • Idea #4: Explain what makes your company unique

25. 7 Great Ideas • Idea #5: Explain what you can do for your customers

26. 7 Great Ideas • Idea #6: Get video testimonials MailVu.com

27. 7 Great Ideas • Idea #7: Ask your audience to create videos for you

29. YouTube vs. Vimeo vs. Wistia Vimeo YouTube Wistia Visibility B A B Customization A C A Analytics B B A Price B A B

31. 6 YouTube Tricks • Trick #1: Pick the perfect thumbnail

32. 6 YouTube Tricks • Trick #2: Link back to your blog

33. 6 YouTube Tricks • Trick #3: Use your keywords in the title and the description

34. 6 YouTube Tricks • Trick #4: Use annotations

35. 6 YouTube Tricks • Trick #5: “Steal” your competitors tags

36. 6 YouTube Tricks • Trick #6: Create a unique tag

38. Show Me the Money • The wrong way to do it Watch Buy My Video Product • The right way to do it Provide Watch See More Get a Free Buy My More Video Content _______ Product Content

40. Thank You! www.bit.ly/video-marketing-tutorial www.bit.ly/video-marketing-resources Zeke Camusio zeke@TheOutsourcingCompany.com 503-367-7561

YouTube Marketing Tutorial

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