Pinterest what is it and how to use it for your business
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Find out if Pinterest is right for your business and how to use Pinterest as a source of traffic, leads and sales for your business. Presentation by Social Media Specialist, Zoe Wyatt on: How Pinterest works and the top reasons you should be using it Examples of how businesses are leveraging Pinterest for growth How B2B & B2C firms use Pinterest for lead generation and sales How to create a Pinterest account and grow followers How to leverage Pinterest for website traffic and reveal your business ‘personality’. If you want to cut through the hype and find out if Pinterest can deliver real results for your business, connect with Zoe at: http://www.SocialMediaShortCut.com/blog AND follow Zoe on Pinterest at: http://www.Pinterest.com/ZoeWyatt
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Pinterest what is it and how to use it for your business
- 2. Who Is Zoe Wyatt? • Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur • Operate Multiple businesses from my laptop while travelling the World • Using Social Media since early 2008 and grown entire business online • Twitter Following of over 60,000 and over 100,000 views on YouTube • Developed Social Media Training Programs for clients in 7 countries and Global audience of thousands. http://www.thecreativecollective.com.au
- 3. What is Pinterest? Pinterest is a visually focused bookmarking site, centered on interests, lifestyles, and planning. Users create themed boards of images curated from sites all over the Internet. The Sites Mission is to: "connect everyone in the world through the 'things' they find interesting." Founded in 2010 by Ben Silbermann, Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California http://www.thecreativecollective.com.au
- 4. In January 2012 had 11.7 million unique users, Over 83% female used Has not integrated "no follow" code Unique specialised following For many companies, it's driving more referral traffic than Twitter and Google+ http://www.thecreativecollective.com.au combined!
- 5. Why Use Pinterest? Show off your brandʼ s personality, philosophy and style. Less about marketing your products and more about marketing your brandʼs ideals and core values. Think of your pin boards as collages of your brandʼs ideals. The content you pin should reflect the lifestyle that your target customers embrace. http://www.thecreativecollective.com.au
- 6. Pros and Cons of Pinterest On the plus side: • Strengthen your brand personality • Capture your target audience - Pin items that appeal to your ideal - Pin content that appeals to the lifestyle of your target audience • Make your content viral • More than just pretty pictures - tip articles, DIY instructions, infographics and more • Pin useful content - that your followers will be eager to share. • Super easy to update http://www.thecreativecollective.com.au
- 7. Pros and Cons of Pinterest Cons: • Copyright concerns - New Terms of Use - Always pin from the original source • Time requirements - another social network to keep up with - Does your brand have strong visual content or could it? Is Pinterest a good fit for your business? http://www.thecreativecollective.com.au
- 9. Is Your Business already on Pinterest? www.pinterest.com/zoewyatt http://www.pinterest.com/source/yoururl http://www.thecreativecollective.com.au
- 10. Getting Started on Pinterest http://www.thecreativecollective.com.au
- 12. How to Use Pinterest • Complete Profile Fully • Under settings chose whether or not to automatically share your posts to Facebook and Twitter •Make profile visible to search engines • Find Profiles to Follow •Generate through re-pins and ‘Facebook Friends’ http://www.thecreativecollective.com.au
- 13. Follow all boards or select ones http://www.thecreativecollective.com.au
- 14. How to Use Pinterest • Create boards: (Add) think about what kind of content you want to share, and save, on Pinterest - use categories as a guide • Add Pins http://www.thecreativecollective.com.au
- 18. • Add $ sign and then number for price banner to be added on pins • Careful use as reduces sharing http://www.thecreativecollective.com.au
- 19. Sharing on Pinterest • Pin from ORIGINAL SOURCE •Get the “Pin It” button • Start Pinning • Describe your pins – fully! • Share with other Social Networks – Add to Facebook Page • Add Buttons to website http://pinterest.com/about/goodies/ http://www.thecreativecollective.com.au
- 21. Make Content that’s Pin-able! • Make content that’s visually appealing • Great Product Photography • Great Life/Lifestyle Photography •Great Content – how-to/tips value • Great Video http://www.thecreativecollective.com.au
- 24. Prefer we did it for you? http://www.thecreativecollective.com.au/social-media-setup http://www.thecreativecollective.com.au
- 25. Stay in contact! www.pinterest.com/zoewyatt www.facebook.com/SocialMediaShortCut www.facebook.com/thecreativecollective www.twitter.com/SocialMediaSCut www.twitter.com/creativecollect www.TheCreativeCollective.com.au/events Ph: 07 5451 1315 http://www.thecreativecollective.com.au
Editor's Notes
- In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. What Makes it Better than Other Social Media? - Pinterest is over 83% female-used, making it great for retailers who are selling fashion online. - But also from an SEO point of view, Pinterest has not integrated "no follow" code, so the links to any websites are extremely active and useful. - It matters less how many people are following you, and more how many are following your 'boards'. This unique specialised following is fantastic. - Many corporations have leapt on-board as it enables them to be seen to be at the cutting edge.