I Cube IAMAI Report 2009 - Indian Internet Statistics

INTERNET IN INDIA A PPT based on the Icube IAMAI Report 2009 From the desk of Zeenat K Email: kachzen@gmail.com Blog : www.digit360.com Twitter: @Zeenat_K Linkedin: @ZeenatK

Indian Internet Population By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Growing Urban Internet Population In million 21% increase in PC literacy from 2008 to 2009. An individual who knows how to use a PC has been classified as PC literate. In million 26% increase in active internet user base from 2008 to 2009. An individual who has used the internet at least once in the last month By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Internet User Composition ,[object Object],initiatives of e-kiosks has led to the smaller towns overtaking the top 8 metros in Internet Usage in 2009. ,[object Object],5 lakhs, has seen maximum growth from 5% composition share to 36%. By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Internet Usage ,[object Object],44% of the internet usage – though mostly for educational information search & entertainment. ,[object Object],for 72% of internet usage. By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Internet Usage ,[object Object]

As more businesses adopt the internet as their key infrastructure, accessing internet through offices continue to rise.By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Various Purposes of Accessing Internet ,[object Object],socializing and leisure activities like downloading music and videos. ,[object Object],online examinations for centralized tests such as CAT, searching education related information has increased substantially compared to 2009 By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Preference of Online Services ,[object Object],the internet for email and Information. ,[object Object],internet primarily for Information & entertainment related services. ,[object Object],utilize the internet for communication & information Search. This group is also receptive to ecommerce. By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Frequency of Internet Usage ,[object Object], are online at least 4-6 times a week. ,[object Object], internet, the working professionals access the internet at least 4-6 times a week. By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

Avg Time spent on Internet ,[object Object],9.3 hrs/week to 15.7 hrs/week ie a steep 70% rise. ,[object Object],offering ease of communication and networking with the plethora of social networks & applications that encourage stickiness, has made it increasingly compelling. By Zeenat K | Email: kachzen@gmail.com | Blog : www.digit360.com | Twitter: @Zeenat_K | Linkedin: @ZeenatK

I Cube IAMAI Report 2009 - Indian Internet Statistics

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I Cube IAMAI Report 2009 - Indian Internet Statistics