2. Business Communication Workshop Final Project
The Institute of Management Sciences
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The Institute of Management Sciences
Final Project
Submitted to : Mam Gull Zareen Khan
Submitted by Hassan Shafiq
. Zeeshan Azam
Usman Naeem
Ali Hassan

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The Institute of Management Sciences
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Preface
Alhamdulillah with the grace of Almighty Allah we have completed this project
in due time. We not only completed this project but put up a competitive project
which our course mates cannot match.
We have gone through all thick and thin in completing this project. First of all
we will thank Allah for providing us includes
Hassan Shafiq, Zeeshan Azam , Usman Naeem , Ali Hassan the strength to
complete this project and helping us in achieving it.
This project was assigned us by Mam Gull Zareen Khan who is taking the
course of Business Communication Workshop.
At one time we did not have the courage or confidence in completing this
project; neither Mam Gull Zareen Khan had confidence in us.
Concluding our report. The institution has given us a feeling of home and
authority. Thanks to Mam Gull Zareen Khan for assigning us the project and
believing in us that we are capable in doing this project.
Thank you once again.

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The Institute of Management Sciences
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Topic:
Resume Building &
Personal Branding

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 What is a Resume
 Importance of a resume
 Types of Resumes
 Before starting writing
 Components of a resume
 Skills and attributes
 Dos and Don’ts of resume
 Resume styles
 Samples of resume
 Personal Branding
 What a personal brand does
 References
Table of contents:

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o What is a Resume?
Have you ever seen a job that looked interesting but
you have not applied for it because it asked you to send
your resume and you did not have prepared one?
A resume is said to be a persuasive advertisement to
sell the product to the targeted consumer. In this
definition, the product is you (applier) and the
consumer is hiring managers and human resources coordinators who have to fill up the job
vacancies. This document includes your information which you will have to present for
applying jobs. Resume usually includes your personal details, education, employment, other
skills, interests, additional information and references.
o Importance of a resume:
Feeling that you are supposed to be in wrong destination or you cannot have job of your
choice are depressing situations. Even the most successful careerist can be anxious when he
has to apply for the job. In these situations you need to build up a good resume that will give
you an advantage to overcome the hurdle. Resumes are used when:
You are looking for a job
You are trying to change your current job
You are planning to change your future career
To attract the outstanding opportunities, it is suggested to present yourself in an outstanding
candidate and you must stand out on your resume.
o Types of Resumes:
There are two main types of resumes which are designed according to the capabilities of the
applier. The applier may or may not have definite goals, achievements or options to apply for.
The two types of resumes are:
 Targeted Resumes:
You know the position and industry in which you want work. You can identify a job title,
industry, or both. All the information included is targeted towards your specific goals.

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The Institute of Management Sciences
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 Inventory Resumes:
You have open options to apply. You cannot clearly identify what you want to do. You can
identify your marketable skills, qualifications and intangible assets.
Before starting writing:
Before writing a resume, make sure that you have known yourself and you believe that you
have done something that you are ready to mention it on the resume. A good education, a
good employment, a good summary of your career will be helpful for your chances to being
hired at any good organization. Some questions should be cleared before writing a resume.
Those questions include:
How long should a resume be?
What to mention first at the resume header?
What to mention in the whole resume?
Who will get through a resume?
To whom I want to appeal to?
What sort of details should a resume have?
How to conclude a resume?
A manager (recruiter) sees the resume not more than 20 seconds. He just see the important
details which are important for him for his recruitment. Other thing that the recruiter has to
review many resumes at a time. The whole resume should represent the complete
information, but not extra information.
Components of a resume:
A resume has seven basic components. Those are:
The Header
Objective/Summary
Education
Skills and Attributes
Employment and Volunteering experience
Certification
References

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 The Header:
The header portion of the resume contains your connecting information which includes: your
name, Address, Telephone number, Cell phone/ Voice mail number, Fax number and your e-
mail address.
 Summary:
The personal profile includes your quick background of your skills and your objectives. From
this section, the recruiter comes to know the reason for applying into his organization. It
contains your skills and your career goals.
 Education:
Education includes your degrees and the institutes which you attended to earn the degrees.
This part of the resume includes your qualifications which includes your degree name,
institute’s name, year of accomplishment, awards and your Grade points which you have
achieved.
o Skills and attributes:
Skills are of two types which are normally mentioned at this point:
 Learned skills/ Hard Skills:
These skills are taught from one person to another. These skills may relate your job positions.
Examples are: driving, running a computer program, sewing a dress, managing product line,
handling cash etc.
 Intuitive Skills/ Soft skills:
These skills are a part of your personality. Intuitive skills are generally possessed by you
innately. You use these skills according to different situations. Examples: efficiency,
creativity, honesty, adaptability, punctuality, persistence etc.

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 Employment and Volunteering experience:
This section includes your past experience with your work life and your volunteering
experiences. You need to mention your experience time and your training programs which
you have attended outside your schooling. It includes: Company’s name, years of
employment, location of the employment (city) and also your designation if required.
 Certification:
The certificates which are earned in any course or activity which is beneficial for your job
description is to be mentioned here. Those certificates should be valid and not fake.
 References :
The references of your well known officers, lecturers, helping people and/or your supervisors
which helped you out should be mentioned here. This portion should be filled if a good
reference is available.
o Dos and Don’ts of resume:
There are not any hard and fast rules
to write value-based resumes except
that that the resume must effectively
communicate value.
 The DO's
1) Do customize your resume for your industry, career stage, and personal brand
2) Do make the first page worthy of standing on its own
3) Do make your first section a quick summary of who you are
4) Do use bullets instead of paragraphs
5) Show your resume to different people to have opinions about your resume.
6) Do ensure your resume is machine-readable (spelling, grammar check)
7) Do understand and leverage your digital footprint(e.g., LinkedIn, Twitter etc.).
8) CAPITAL words and excess use of punctuation marks should be avoided

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The Institute of Management Sciences
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 The DON'T's
1) Bullets per section do not exceed three to five points.
2) Do not commit single typo or grammatical mistake
3) Do not photocopy your resume each time of applying
4) Do not mention funny yet controversial email address
5) Not totrouble with an Objectives section
6) Not to use proprietary acronyms or jargon
7) You must not have multiple personalities
8) Do not let the reference space empty if you have a valid reference available.
o Resume styles:
There are three basic styles of resume which are used by the
applicants according to the situations.
 Chronological Resume
 Functional Resume
 Combo/ Hybrid Resume
 Chronological Resume:
This type of resume includes the list of your historical vision of your jobs which you have
done. The most recent job will be mentioned at first. Employers many times prefer this type
of resume because in this style, it becomes easy to understand the employment of the
applicants.
Chronological resumes can be used:
When you have spent three or more successful years and have not changed the previous jobs
frequently.
When you have stable career background and you want to have same job position in the same
or related field.
The companies for which you have worked have positive image.

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 Functional Resume:
In this type of resume, your skills and your personal experiences are to be mentioned rather
than your historical job description in any firm. It does not include your past time which you
spend in any other organizations. It is mostly used by those who have to change their careers
frequently.
Functional resumes can be used:
When your career track is not linear and you do not have upward growth of your career.
The job you are searching for radically different career.
When you want to enter the job market after a long time break.
If you have limited job experience.
 Combo/ Hybrid Resume:
It is basically the combination of the two above mentioned styles (chronological and
Functional). In this style of resumes the applicant fills his past experiences and also he fills
up the skills which are required by the firm and which he possessed. This style is most
commonly used by the applicants and is much acceptable by the recruiters now a days.
The Innovation in the Resume Styles
The new style has been introduced by Ali Zahid, this style has been named as Resume 5.0.
In this style, he has used graphical representations to show his skills and his experiences.

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 Some good resume styles:

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The Institute of Management Sciences
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Personal Branding:
Your Personal Brand is the powerful, clear, positive idea that comes to mind
whenever other people think of you. It’s what you stand for the values,
abilities and actions that others associate with you. It’s a professional alter
The Brand Called You
ego designed for the purpose of influencing how others perceive you, and
turning that perception into opportunity. It does this by telling your audience
three things:
 Who you are
 What you do
 What makes you different, or how you create value for
 your target market
What a Personal Brand Does
A Personal Brand is all about influence. It influences how the people in
your target market perceive you. If you’ve done your homework and
know the characteristics that those people find valuable, you’ll create
perceptions that in turn create a sense of comfort and confidence in talking
to you about doing business. To be effective, your Personal Brand must
evoke three basic perceptions in the minds of your target market:
1. You are different. Differentiation the ability to be seen as new and original
is the most important aspect of Personal Branding. If you can’t be
seen as different, you’ll be seen as a follower; that makes capturing “market
share much more difficult.
2. You are superior. Your brand must encourage the belief that you are
among the best at what you do in some way—faster, providing better service,
having the latest technology, and so on. Being seen as a leader in your

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field is critical to gaining the confidence of people who don’t know you
personally.
3. You are authentic. Great Personal Brands are spin-free zones. Your brand
must be built on the truth of who you are, what your strength is, and what
you love about your work and it must communicate this to your market.
Today’s savvy consumer can smell shallow hype like a hound smells
a fox.
 A Personal Brand Is a Promise
Your Personal Brand tells prospects what they can expect when they deal
with you, which is why it’s so powerful. It’s an implied covenant between
a service provider and a client; it’s a promise that makes the client believe,
“When I buy this, I will be getting that.” You see it all the time in consumer
products from cars to computers. People buy because a brand
makes them feel a certain way; their choices are rarely rational. But the
brands create expectations, and if those expectations are met, people buy
again. That’s “brand loyalty If the brand doesn’t live up to expectations,
buyers go somewhere else.
A Personal Brand works the same way. Every minute of every day, it
broadcasts information about your character, abilities and performance.
It creates expectations in the minds of others of what they’ll get when they
work with you. If your brand is sending out the right message, telling
prospects they will absolutely get what they’re looking for when they work
with you, they’ll beat down your door and burn up your phone lines.

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 References:
 7 minutes resumes by Dana Morgan (edition 4)
 Preparing the perfect CV by Rebecca Corfield
 http://content.monsterindia.com/ic1.html?acid=413
 101 Best Resumes to Sell Yourself by Jay A. Block, IJCTC,
CPRW (McGraw-Hill)
 http://insights.wired.com/profiles/blogs/the-seven-dos-
do-nots-of-writing-a-great-resume#axzz33Cbuwjh4