7. What helps?
•
Having a plan
•
Having equipment
•
Having a coach
8. Three directions of
attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post
9. Three directions of
attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post
10.
11. And blog 'plots'?
ProBlogger: 52 Types of Blog Posts that
Are Proven to Work
http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/
12. Taking a look at
1. Case Studies/Profile Posts
2. How-To Posts
3. Link Posts
16. Case Study Post -
Checklist
1. Create a Killer Headline
2. It's a Story
3. Use Customers' Own Words
4. Use Visuals (graphs, images of produ
in use, video testimonials)
17. How-To Post
CONCISE
INTRODUCTION
bit.ly/Kpny8o
26. List Post - Checklist
1. Stay Close to Your Subject/Title
2. Numbers
3. Only on-topic
4. Use Category Buckets
5. Take Formatting into Account
27. Three directions of
attack
1. A system of post types
2. Adopt a pacemaker
3. Spend less time per post
28. Importance of frequency
and regularity
•
Predictabilty for your readers
•
Increasing recall of your blog name
•
Material over which to engage about on
social channels
29. Adopt a pacemaker!
•
We are all lazy
•
So we use tools that help us do the right
thing:
•
A Boss
•
An Editorial calendar
•
Inspiration delivery
30.
31. A Pacemaker
•
A tiny thing
•
Hidden from the view
•
And hugely important
32. Editorial calendar
•
Can be as simple a Google Docs
spreadsheet
•
Or robust like Edit Flow...
38. Inspiration, delivered
daily
•
Input:
•
blogs on the topic you want to write about
•
Output:
•
Articles and topics that you should write about
•
Integrated with WordPress (.org and .com)
•
You:
•
Start writing your thoughts immediately
51. Connecting
•
Links to:
•
Your sources
•
Your inspiration
•
Good links for readers to dive deeper
•
Linking out is one of the best ways to get
noticed
53. Don't be an island
•
Don't be a
content island!
•
It's lonely
•
No space to grow
54. •
BYP periodically references LifeHacker
articles
•
One of the Lifehacker bloggers took notice
and linked back to one of Blogging Your
Passion posts
55. Tags
•
Important for SEO
•
And sometimes user-discovery
•
Very important on WordPress.com
59. •
Personal writing assistant
•
Helps with recommendations while writing:
•
Images
•
In-text links (Wikipedia, authoritative sites)
•
Related articles (Blogs, big & small media, yours)
•
Tags (so people can find your content)
