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Apps in eCommerce

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Apps in eCommerce

  1. 1. TO APP OR NOT TO APP Mobile Apps in e-commerce Robert Priscu – VP Business Development Zemingo Group Robert@zemingo.com
  2. 2. A word about  Largest mobile service house in Israel  Founded 2008, 120 Employees today  Over 500 apps developed  The only end-to-end Mobile development house Design - Development - Marketing
  3. 3. Global Mobile Retail Commerce Some facts & figures
  4. 4. We’ve crossed the line… UK & Japan selling more on mobile than on desktop! Criteo consumer mobile report 2016
  5. 5. Smartphone vs. tablets It’s smartphones all the way! Criteo consumer mobile report 2016
  6. 6. iOS vs. Android iOS, but Android is catching up! (Numbers are biased…) Criteo consumer mobile report 2016
  7. 7. App vs. mobile web Apps deliver 2X new user retention power! MOBILE BROWSER APP 2X Criteo consumer mobile report 2016
  8. 8. App vs. mobile web Apps deliver 54% of all mobile transactions! Criteo consumer mobile report 2016
  9. 9. App vs. mobile web Apps conversion rates are unmatched! MOBILE BROWSER APP DESKTOP 2X 1.5X Criteo consumer mobile report 2016
  10. 10. App is the way to go! Or is it?
  11. 11. App used vs. time spent Apps have reached saturation long ago! 2012 2013 2014 2015 23 Min. 30 Min. 37 Min. 40 Min. 26.5 26.8 26.7 27.1 Average no. of apps used - last 30 days: The Nielsen Company 2015
  12. 12. Customers are picky! “60% of consumers that shop online have 2 apps (or less!) on their device. 21% Don’t have any at all.” The state of mobile apps for retailers, Forrester 2015
  13. 13. The small print… “Retailers who's apps offer advance capabilities like home screen presence, instant loading, offline content, push notifications, personalization and access to native functionality create richer consumer experience and see 15% increase in transactions YoY” Criteo consumer mobile report 2016
  14. 14. Application vs. Craplication
  15. 15. Wrap up! Pay attention, this is what you need to know
  16. 16. You should go for an app if: 1. You are willing to invest $$$ in a top quality app! 2. You are a frequently used top brand 3. You plan to leave some money on the phone 4. There is a additional user experience beyond the commerce, especially if you have a physical device (e.g Nespresso, FLIR) None of the above? Invest in an excellent web m-commerce or use 3rd party web distribution channel!
  17. 17. Interested in this presentation or need to develop a mobile app? Contact Me: Robert@Zemingo.com Robert Priscu VP Business Development Zemingo Group

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