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The tiny internal agency

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The tiny internal agency

  1. 1. The tiny internal agency How multidisciplinary designers can maximise impact at early-stage startups
  2. 2. Hello.
  3. 3. This is a MVP (Minimal Viable Presentation)
  4. 4. This is highly contextual
  5. 5. My zigzag journey into product management Graduated with a CS degree Interaction Designer @ Minitheory UX Designer @ BitTitan First employee & UX Designer @ StashAway Head of Product @ StashAway Agency B2B B2C
  6. 6. So... what do you actually do?
  7. 7. 50% meetings, design reviews, and 1-1s 40% split between research, product backlog, design, and QA 10% writings, message, emails
  8. 8. Early-stage startups
  9. 9. User Experience Technology Business Product management
  10. 10. Business User Experience Technology BrandingManagement Product
  11. 11. Product Business User Experience Technology BrandingManagement
  12. 12. Design-driven Organisation
  13. 13. UI/UX Designer User Experience Designer Product Designer UX Designer Interaction Designer Experience Designer Design Director Junior Designer Senior Designer UX Design Analyst Visual Designer UI Designer Motion Designer User Researcher Information Architect User Experience Architect UX Specialist Content Strategist Service Designer Design Consultant UX Writer ...
  14. 14. The Internal Agency
  15. 15. Guided by a set of values and principles
  16. 16. Not as a resource, but as a partner
  17. 17. Holistic, interdisciplinary services
  18. 18. Design everything
  19. 19. Self Process Culture
  20. 20. Culture
  21. 21. Great products are not created in silos
  22. 22. Own the entire experience, end-to-end
  23. 23. Process
  24. 24. V1 V2 V3 V4
  25. 25. Discovery cycles
  26. 26. https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond
  27. 27. Dev Sprints Discovery Cycles Ideate Prototype Research Test Measure Learn Iterate Backlog Backlog Backlog
  28. 28. 34% increase in deposit amounts
  29. 29. Self
  30. 30. Have a “growth mindset”
  31. 31. Stay centered and mindful
  32. 32. Find mentorship
  33. 33. Thank you! zenan@stashaway.com
  34. 34. Q&A
  35. 35. How do you identify prioritised features to design and develop, and get your stakeholders' buy-in?
  36. 36. How do you design for compliance or regulations related to finance or data privacy?
  37. 37. Any advice on career change towards this industry without experience?

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