Zenel Batagelj
249
Abonné
Personal Information
Entreprise/Lieu de travail
Slovenia Slovenia
Profession
partner at VALICON, Marketing Consulting & Research
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.valicon.net
À propos
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Mots-clés
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
Tout plus
- Présentations
- Documents
- Infographies