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Embrace data -
the easy said-than-done path
L3 - VNG
wrong lane…
dangerous…
too much for a woman…
…20kg?
Confirmation Bias : You tend to learn/see what you already know
Data
Information/
Insight
Action
VNG/Game Industry : cruel world with/without data
rule of thumb
“Dear Mr CEO, we’ve got 5B revenue in the 1st month.
Let’s rock… We want to have a 5* pool-party!”
“Dear Mr CEO, we’ve got...
“Dear Mr CEO, we’ve got 6B revenue in the 1st month.
We burn 400K till now (ongoing ROI ~ 75%) to fill up 10
servers. Rev f...
What the book says…
What the book says… What I’m doing with my gang…
Buy less traffic
Keep targeted KPI done
^_^
L3
Hanoi University of
Science & Tech
CCNP
(nearly done)
Baomoi
(backend - as a coder)
Baomoi/Noti5/Starbuzz
(evangeli...
We need to spend a lot of money to get
Impression
Click
Install
User
Loyal User
Paying User
Minnow
Dolphin
Whale
We need to spend a lot of money to get
Impression
Click
Install
User
Loyal User
Paying User
Minnow
Dolphin
Whale
Facebook ...
VOLUME CPI RR1 RR7
GAME1 100000 0.5 50% 5%
GAME2 50000 0.6 40% 8%
GAME3 60000 0.6 35% 7%
Which game is better in term of …?
VOLUME CPI RR1 CPRR1 RR7 CPRR7
GAME1 100000 0.5 50% 1.0 5% 10.0
GAME2 50000 0.6 40% 1.5 8% 7.5
GAME3 60000 0.6 35% 1.7 7% ...
From PC to IoT
Data needs Context
ePi
We	seek	to	create	a	
flexible,	scalable	and	
most	profitable	
system	for	delivering	
and	monitoring	
information	on	
I...
360Game
GG/FB/Appsflyer API
Tech Stack Google Apps Script
Why we buy less?
Less Installs, more effective users, higher retention,
better ROAS/ROI
My recommendation
Practise!
My recommendation
Practise!
Keep asking WHY…
Learn a program language… (Excel VBA,
Google Apps Script, R, Python…)
Reading...
You can live without data!
You can die fast without data too!
Prochain SlideShare
Chargement dans…5
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Sexy data

My thought on Data after 3 years diving into it.

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Sexy data

  1. 1. Embrace data - the easy said-than-done path L3 - VNG
  2. 2. wrong lane… dangerous… too much for a woman… …20kg?
  3. 3. Confirmation Bias : You tend to learn/see what you already know
  4. 4. Data Information/ Insight Action VNG/Game Industry : cruel world with/without data rule of thumb
  5. 5. “Dear Mr CEO, we’ve got 5B revenue in the 1st month. Let’s rock… We want to have a 5* pool-party!” “Dear Mr CEO, we’ve got 6B revenue in the 1st month. We burn 400K till now (ongoing ROI ~ 75%) and users keep paying. Let’s watch…” “Dear Mr CEO, we’ve got 6B revenue in the 1st month. We burn 400K till now (ongoing ROI ~ 75%) to fill up 10 servers. Rev from server 1-3 is 5B and users don’t have any content to consume. Plus, retention 7 from server 4-10 is quite low (5%). Let’s stop asap until we get the hot-fix in our hand.”
  6. 6. “Dear Mr CEO, we’ve got 6B revenue in the 1st month. We burn 400K till now (ongoing ROI ~ 75%) to fill up 10 servers. Rev from server 1-3 is 5B and users don’t have any content to consume. Plus, retention 7 from server 4-10 is quite low (5%). Let’s stop asap until we get the hot-fix in our hand.” Replace “server” with “restaurant, hotel, website…”
  7. 7. What the book says…
  8. 8. What the book says… What I’m doing with my gang… Buy less traffic Keep targeted KPI done
  9. 9. ^_^ L3 Hanoi University of Science & Tech CCNP (nearly done) Baomoi (backend - as a coder) Baomoi/Noti5/Starbuzz (evangelist) Zini/VNG (product manager) Conversion Manager/VNG (job : asking WHY)
  10. 10. We need to spend a lot of money to get Impression Click Install User Loyal User Paying User Minnow Dolphin Whale
  11. 11. We need to spend a lot of money to get Impression Click Install User Loyal User Paying User Minnow Dolphin Whale Facebook Fan Youtube Subscriber Instagram Follower or just only your attention?
  12. 12. VOLUME CPI RR1 RR7 GAME1 100000 0.5 50% 5% GAME2 50000 0.6 40% 8% GAME3 60000 0.6 35% 7% Which game is better in term of …?
  13. 13. VOLUME CPI RR1 CPRR1 RR7 CPRR7 GAME1 100000 0.5 50% 1.0 5% 10.0 GAME2 50000 0.6 40% 1.5 8% 7.5 GAME3 60000 0.6 35% 1.7 7% 8.6 Which game is better in term of retention?
  14. 14. From PC to IoT Data needs Context
  15. 15. ePi We seek to create a flexible, scalable and most profitable system for delivering and monitoring information on Internet. Solve Problem Solve Another Problem Symbolic? + Benefit Fans + Benefit Why not? Gab
  16. 16. 360Game
  17. 17. GG/FB/Appsflyer API Tech Stack Google Apps Script
  18. 18. Why we buy less? Less Installs, more effective users, higher retention, better ROAS/ROI
  19. 19. My recommendation Practise!
  20. 20. My recommendation Practise! Keep asking WHY… Learn a program language… (Excel VBA, Google Apps Script, R, Python…) Reading (our) books : cleaning data, visualize data … Leave your job to find a data-driven company Think inside the box & Find the opposite
  21. 21. You can live without data! You can die fast without data too!

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