At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper. Here are the slides, enjoy!

1. #STATEOFSEARCH @ZephSnapp

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31. Mexico
Spain
Colombia

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AlturaInteractive
@AlturaInt
zeph@alturainteractive.com

85. http://es.web.img3.acsta.net/pictures/210/367/21036739_20130906172729885.jpg
http://1.bp.blogspot.com/-7DCfLzPhmOY/Uafs5ft3ASI/AAAAAAAABJk/aedD30r59Zw/s1600/unforgiven- 1992.jpg
http://culturacolectiva.com/wp-content/uploads/2014/01/bandera-mexico.jpeg
http://www.hdewallpaper.com/wp-content/uploads/2013/09/USA-Flag-Full-HD-Wallpaper.jpg
http://www.austinflag.com/uploads/3/0/6/1/3061777/1301702_orig.jpg
http://i1.wp.com/pgoaamericanprofile2.files.wordpress.com/2012/04/sam- houston.jpg?crop=0px%2C287px%2C1500px%2C845px&resize=487%2C292
http://3.bp.blogspot.com/- iDQSF_16BGI/TuKd30FcG2I/AAAAAAAADdY/ceRkx5o7ApI/s1600/general+Lopez+deSanta+Anna.jpg
http://2.bp.blogspot.com/-3mBjdpXxu38/T2NPDObDKBI/AAAAAAAAAUg/qBws_20L7- A/s1600/alamo+river+walk+020.JPG
http://photos.jdhancock.com/photo/2009-10-28-084809-orange-appeal.html
https://s3.amazonaws.com/ksr/projects/16513/photo-main.jpg?1397759921
http://www.nosologeeks.es/wp-content/uploads/cuerpo1_eastwood_nosologeeks.jpg
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http://photos.jdhancock.com/photo/2009-07-11-213439-the-lost-city-of-austin.html

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http://en.wikipedia.org/wiki/Gadsden_Purchase
http://es.wikipedia.org/wiki/Antonio_L%C3%B3pez_de_Santa_Anna
http://cdn1.media.zp-cdn.com/8585/The-Alamo-0d8675.jpg
http://www.census.gov/prod/2013pubs/acs-22.pdf
http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF
http://photos.jdhancock.com/photo/2012-06-11-000537-a-little-luck.html