Linkstorm Interlinking Engine. Contact me for details: bryan@zephyrnet.com or bfeinberg@linkstorm.net

1. www.linkstorm.net
Interlinking Publisher Engine
Optimized Display Advertising

2. www.linkstorm.net
About Linkstorm
Linkstorm is an advertising technology company with a well-proven delivery
engine for both Online Display Advertising and Publisher Networks and is
pioneering a new approach to online advertising with the premise that ads perform
better for the advertiser when they are more useful to the customer.
The company’s patented IP and delivery system significantly improves a brand’s
ability to leverage/engage users with relevant display ads, content and social
streams. We make ads perform better for the advertiser by making them more
useful for the consumer. Linkstorm has its technology approved across more than
500 publisher sites, 25 of the largest ad networks/exchanges and all the major
portals (Yahoo, MSN, Google, AOL).
Clients include
Dell, Cisco, NY Times, SONY, IBM, American Express, AOL, Nissan, Radio
Shack, HSBC, Philips, Liberty Mutual, CNN Money, Ogilvy, Mediacom, Goodby
Silverstein, J Walter Thompson.
Linkstorm Publisher Engine
Linkstorm’s Publisher system is an automated and highly effective way to create a
linking/menu overlay to any digital publishing content. Our next-generation
hyperlinking system significantly enhances the performance of online advertising,
e-commerce and online publishing by overlaying cascading menus onto any kind
of hyperlink or ad unit, thus enabling customers to navigate directly to the
information or actions that they want. This creates multiple ROI channels in terms
of ad revenues, SEO dominance and subscription sales. As new content is added
to your database, Linkstorm tags it and subsequently delivers it based on its
relevance to specific enabled content on a users webpage.
How Linkstorm Works
By rolling over a Linkstorm-enabled link or ad, the customer unfurls a menu of
links, thus previewing additional destinations even before having to click. Then a
single click takes the customer deep into a website, right to the answer to their
question, the product info they were seeking or the transaction they wanted to
perform. In the case of advertising, these links could include multiple products;
offer details or marketing messages that specifically address their interests.
Linkstorm's technology represents a new way to navigate a publishers website.
Instead of clicking serially through page after page searching for what you want,

3. www.linkstorm.net
you can preview multiple relevant destinations within a single menu by hovering
over a link, image, ad or any other anchor to "unfurl" the menu. The look and feel
of a Linkstorm menu is highly customizable using industry standard HTML and
CSS and can be incorporated into any type of online content, from banner ads to
text in an article, user-posted content, videos, logos or other rich media content
including social networking profiles. Interconnecting content from within the
Hearst Publishing Network can be an effective way of driving content generated
traffic across your publishing network. Linkstorm is an object-oriented, massively
scalable routing system where via our patented extensions, a one-to-one
hyperlink can be replaced with a Linkstorm menu representing multiple URLs and
where control of that menu remains centralized regardless of what based media it
anchored to or wherever it goes on the web. Linkstorm menus, while used
primarily for ads, can be created for publishing applications where automation
links high volumes for content objects. As a result, Linkstorm menus become
navigational aids for articles on a publisher site, videos on an aggregator site, or
products in a catalog.
Highly Optimized Banner Ads
Linkstorm ads allow customers to navigate and act based on their true interests
and built around specific content of the brand and/or campaign. Linkstorm
enables targeting and contextual placement as a means to not only engage the
user but also create a conversion-based transaction in the process. This
engagment translates into a much higher level of performance and ad dollars for
the publisher. Linkstorm ad menus can be easily modified via a centralized
system regardless of where the ads are deployed, thus improving advertisers and
agencies control of live ads. Changes appear immediately and universally, without
having to re-master or re-traffic the ad. These "on-the-fly" updates are informed by
the deep customer insights provided by Linkstorm's unique reporting capabilities.
Advertisers and agencies can measure customer interests and menu interactions
at a remarkably granular level. These insights can be used to optimize the ad
menu in mid-flight or in follow-on flights, with minimal effort. Linkstorm has
developed a robust back end to enable high-volume serving and tracking of
Linkstorm ad menus. Our high-capacity ad servers can further utilize third party
Content Delivery Networks for asset delivery support. Linkstorm-enabled ads can
be trafficked through most major ad serving systems including those run by
DoubleClick and Atlas. Our overlaying cascading menus connect users faster to
the information they want and can be optimized in real-time without having to re-
create or re-traffic the banner ad.

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Publisher Benefits
Get certified as Linkstorm reseller
Getting certified is a snap. Our hands-on certification process makes Linkstorm
ads both easy to sell and accept. Contact us today to get the certification process
started and be on the list for Linkstorm ad buys!
New revenue opportunities for Publishers
Linkstorm is a premium ad format and command higher pricing based on its and
performance and conversion ability.
Optimize the value of your inventory
Linkstorm ads expand within existing advertising real estate, whether it's intended
for static ads or expanding ads, allowing publishers to provide greater value to
advertisers without adding more clutter. Linkstorm certified publishers are thus
able to command a premium for both high and low demand inventory by making
them both perform better.
Retain traffic
Linkstorm ads allow users to engage with advertiser content without leaving the
publisher's site instead of getting lost many pages deep into the advertiser's
website, never to return. Also, no matter how deeply a user clicks into the
advertiser's site via the Linkstorm menu, the user is always just one click back to
the publisher's page.

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Advertiser Benefits
More Clicks, Better-Qualified Clicks, More Conversions
Customers self-qualify for ad offers by navigating through options presented in a
familiar, cascading menu format. Linkstorm's Clickless Navigation™ offers direct
access to desired content or transactions while still on the page with the ad.
Unconstrained by Banner Size
By separating the banner from its navigation, Linkstorm ads offer customers
multiple deep links via menus untethered by the size constraints of the underlying
banner.
Optimized For Both Attention and Action
In Linkstorm enabled ads, a banner's sole purpose is to grab customers' attention
and generate a rollover. This will 'pass customers over' to the Linkstorm menu,
which will guide them to take appropriate action. Banners and menus can be
tweaked independently during a live campaign in order to optimize their combined
effectiveness.
Centralized Management Makes it Easy to Optimize Live Campaigns
Linkstorm menus can be easily modified from a centralized point of control no
matter where they are deployed, thus improving performance even after campaign
launch. Changes are reflected immediately and universally, without having to re-
master or re-traffic the ad.
Centralized Updates can be Manual, Automated, or Both
Linkstorm menus can be populated manually (by ad-hoc decision of the marketer)
or dynamically based on business rules, data feeds, or mash-ups from multiple
sources and data formats. By designing Linkstorm menus with distinct, alternative
marketing messages and navigation paths, it is possible to reach customers
across all stages of the purchase funnel and demographics with just one ad unit.
Linkstorm Optimizes Value of Existing Assets
By embedding multiple deep links into banners, users are driven from ads directly
to high value website content, maximizing the ROI of existing assets. The
Linkstorm experience can even be continued on the advertiser's website or
landing pages, further increasing page views, time spent on site, brand
engagement and conversions.

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Actionable Analytics
Linkstorm goes beyond traditional campaign measurements by offering detailed
reporting on engagement with the menus before the click, then on click-throughs
at the individual menu choice level, and finally, on post-click activity. This presents
advertisers and publishers with unique insights into user behavior that can be
used to further optimize their Linkstorm campaigns, which can be done on the fly.
User Benefits
Puts users in control
Linkstorm puts users in control by making it easy for them to find content and
products of interest to them — resulting in a better experience for both users and
advertisers.
Respectful of users' time
Deep links into specific advertiser pages alleviate potentially frustrating (and
potentially aborted) navigation through an advertiser's site in search of relevant
information.
Friendly, easy-to-use format
Linkstorm's non-intrusive format and interface lets users easily interact with ads
when they want to, without being distracted from the publisher content they are
reading. No matter how deeply a user clicks into the advertiser's site via the
Linkstorm menu, the user is always just one click back to the publisher's page
Reseller opportunity
Our Partnership Program is here to help develop new, high-performance ad
solutions for your portfolio and its clients. Linkstorm can also help you create new
co-marketing opportunities by integrating content and advertising in new and
innovative ways with added value to your advertisers and bolt on revenue for you.
Linkstorm is rapidly adding new publishers to our list of sites certified to accept
Linkstorm ad buys. Our technology is standards compliant to make it easy for
publishers to certify and run Linkstorm campaigns.
We feel getting Hearst Publications setup as a
Linkstorm reseller is a great starting point in
building a strong partnership together.

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Linkstorm Publisher Interlinking ROI Benefits
• Higher Search Engine Rankings = more traffic.
• Better Site Navigation = more page consumption and engagement.
• More Content/link click throughs (30-50% more).
• Better, faster, cheaper recombinant information products.
• Better, faster, cheaper business development.
Turn every reference to your content anywhere on the web into
a “sales kiosk” – distributed anywhere and centrally controlled.
Tactically
• Top-level Google Rankings.
• Superior user experience.
• Radically reduced product development time.
• Radically reduced web/development/maintenance costs.
Strategically
• Strengthen leadership position in Publishing Sector.
• Publication can become center of sector eco-system.
• Develop and extend premium offerings and premium pricing
• Brand Reinforcement
• Reinforce your advertiser/partner network.
Effective Branded Integrity
During our implementation process, we leverage your existing creative
investments and assets. The decision tree navigation menu that overlays
Linkstorm enabled link will quickly guide customers to content that is both
relevant to them and within your data/content library.

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Linkstorm’s Special Sauce: Digital Object Identifier (DOI)
The Handle System as it relates to DOI, is a technology specification for
assigning, managing, and resolving persistent identifiers for digital objects
and other resources on the Internet. The protocols specified enable a
distributed computer system to store identifiers (names, or handles), of
digital resources and resolve those handles into the information necessary
to locate, access, and otherwise make use of the resources. That
information can be changed as needed to reflect the current state and/or
location of the identified resource without changing the handle.
What does it mean?
Patricia Seybold: “We predict that, within five years, the DOI standard will
be used to tag any “published” material from any industry—that is, all
content or information that is officially released for consumption, whether
within or outside of your firewalls.”
Harold McGraw III: “The DOI is…a standard that will contribute strongly to
the development of the e-book marketplace and the market for all digital
content, and deserves the support of the publishing community."
Dr. Robert Kahn: “The applications…and related technology being brought
to market by Content Directions and the other participants [Microsoft, Adobe,
etc.]…represent the tip of the iceberg in terms of the economic value that will
be unleashed by the widespread adoption of this new approach.”
Steve Sieck (EPS): “A unique aspect of CDI’s approach is a contextual
multilinking capability… By developing software that essentially automates
the registration of new content, inter-relates its associated metadata, and
creates “purchasing links” to retailers, CDI has streamlined the
implementation process to the point where a publisher’s primary task is
identifying how DOIs can be deployed most strategically... The vision of
content IDs bringing order to a chaotic digital world seems a bit closer.”
The Future of Publishing Interlinking
And Object Level Content delivery

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McGraw-Hill, 8 Years of Operational Efficiency.
Every book in McGraw-Hills Profession Bookstore along with its digitized
meta data has its own unique Linkstorm menu attached, created and
maintained dynamically by our fully-automated process. Mouse over the
book’s title for a navigation menu that instantly interlinks to all other books
by the same author and the same subject as well as opportunity buy the
book at Amazon/B&N. http://dx.linkstorm.net/10.1036/0071486003
Hachette Filipacchi’s website Premiere.com, where in a 9-month study, our
menus increased page views >35% by making the content easier to find.
http://www.linkstorm.net/clientresults/liveexamples/premiere/
Meredith (a topic-based widget interlinking related magazine articles from
Parents.com, coupled with advertising on this highly-contextual menu):
http://linkstorms.com/demo/meredith/pregnancy/
IAC Jimmy Buffett demo showing synergy and cross-sell among IAC media
properties: Ticketmaster, City Search, Evite and Ask.com.
http://www.linkstorms.com/demo/IAC/index.html
NBC “Heroes” on TV Guide (showing the power of distributing your
content navigation into off-site contexts, like in this case TV Guide:
http://www.linkstorms.com/demo/nbc/heroes01/
Our Technology is Unique!
!
Competitive Advantages!
Technology Hard to Copy. It’s very hard to syndicate reliably across the Web.!
Certified Publisher Network. Certification compliance process is long and tedious.!
Extensive Patent Protection. 9 Major Filing Families covering 1500+ claims. !
Current IP Status. 9 Patents awarded. 30+ Patents in the pipeline. !
Our First Priority is Client Value!
20B+ Ads Served via Hundreds of Campaigns!
!

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Linkstorm vs non-Linkstorm – rigorous A/B tests
(same websites, same placements on page, same times of day)
CLICK-THROUGHRATE
DIFFERENTIAL
500%
358%
214%
525%
268%
339%
192%
NON-LINKSTORM
Proof that Linkstorm Works!!
Actionable Analytics!
Linkstorm Analytics Drives Conversions !
Our Analytics (20-50+ Data Points per Banner) let you optimize on the fly.!
In Flight Optimization!
Based on click behavior, a menu’s content and design can be !
optimized in real time without having to re-create or re-traffic the ad.!
Impressions!
Menu unfurls!
Hover time!
Post-click actions!
!
Number of ads served!
Number of user interactions!
Number of conversions!
Where did they go after click!
Click-Throughs!
Conversions!
Actual interaction time!
For each menu link!
!
• Number of times an ad has been called and successfully loaded.!
• Track how successfully the banner and call-to-action works.!
• Record how much time users spend interacting with your ad.!
• Measure users specific interests on a granular level.!
• Identify key factors and menu choices that drive conversions!
• Drive prospects directly into the purchase funnel.!
0 100 200 300 400 500
Sheraton Logo CTA
Spa Escape
Membership Sign-In
Weekend Offers
Last Minute Deals
Special Discount Offers
Popular Destinations
See Hotel Directory
View Latest Offers
Find Rooms & Rates
Major Online Travel Company! Customized Metrics Based on Banner!
Deeper Insights provide actionable data!
to optimize the ad in real-time!

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How to Optimize Your Strategy!
• Utilitarian way to express a multi-
faceted marketing message in a
single ad unit."
"
• Customized Menu Structure that can
be organized in a number of smart
ways to drive engagements: by target
customer profile, by stage in
purchase funnel, etc.."
"
• Deeper/more granular measurement
of what works and what doesn’t, with
ability to act in Real-Time based on
those measurements."
Linkstorm is the “The Last Mile” of Behavioral
Targeting – allowing the customer to choose !
and act based on their own needs and interests.!
Linkstorm supports any kind of
targeting (Geo, Demographic,
Behavioral…) by presenting a menu
whose content is specifically tailored
to the person the ad is catering to."
Linkstorm Menu Optimization!
Information Architecture & Design!
The decision-tree navigation menu that
overlays the banner ad is a core
component to the Linkstorm solution.
These menus will quickly guide
customers to content that is relevant to
them. Clients are encouraged to
participate, ensuring product knowledge
and market is tapped to create an ideal
navigation structure.!
• Offer navigation options that lead to user action. !
• Offer just enough options to help the user quickly understand the offer. !
• Avoid complex navigation; 2-3 levels is a good balance. !
• Offer intuitive, hierarchical organization of navigation options.!
Optimize Creativity without Clutter!

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Results (Major Educational Publisher)!
Linkstorm Traffic > 3X regular Web site traffic!
1 2 3 4 5
Total Visits from
Publisher's Web site
1451 2329 2272 2081
Total Visits from DOIs 178 1079 5118 6469
0
1000
2000
3000
4000
5000
6000
7000
TotalVisits DOI Traffic Report –Major Educational Publisher!
Google Relevance Rankings!
Medium College Text Book Publisher!
Before! After! % Improvement!
Sample Size! 62! 62!
First Page! 28! 33! 18%!
Ranked # 1! 11! 15! 36%!
Within Top 2! 14! 21! 50%!
1st Page out of >1mm hits! 5! 15! 200%!
Despite a result set that doubled or tripled in most cases; there is solid Google
ranking improvement—a 50% gain in rank in the top 2 positions and triple the
number of Page 1 results. !
Similar impact measured across all major search engines — Yahoo, MSN, etc.!

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Working with Linkstorm!
Steps to Launching a Linkstorm Ad!
and Designing a Successful Campaign!
!!!!!!
Define! Design! Deploy! Debrief!
• Campaign Objectives"
• Media Plan/Scope"
• Ad Tree Mapping"
• Rich Media Options"
• Distribution"
• Analytic Objectives"
• Graphical Assets"
• Branding Guideline"
• Design Prototypes"
• Final Ad Units"
• Test Tags"
• Distribution Tags"
• Test Tags"
• Analytic Test Tags"
• Redirect URL’s "
• Campaign Launch"
• Performance Reporting"
• Campaign Analysis"
• Optimization Review"
• Campaign Objective Review"
• Report Summary"
A Linkstorm ad contains two assets — a banner and a menu overlay. These are
separate units and may be created independently utilizing different ad technologies. The
menu overlay component is DHTML and is designed and developed by Linkstorm. The
banner can be created by Linkstorm or a third party, and can be formatted as a JPEG or
GIF image, or as any type of Flash file, embedding video, animations, etc."
A Linkstorm ad requires a slight shift in !
thinking from traditional ad banner design!
Linkstorm Deployment Process*!
*48-72 hour Linkstorm creative turnaround after receipt of final graphical assets,
campaign objective and Insertion Order. Linkstorm handle all technical issues with
network via detailed test tag on the campaign prior to full on launch. Full Detailed
Reporting from Test Tag > Deployment > ROI. The agency creates the basic ad
units then then pays Linkstorm a small incremental Rich Media serving fee.!
Function! Agency/Client Deliverable! Linkstorm Function!
Menu Design! Agency provides:!
Creative ad unit!
Campaign objectives!
Relevant Graphic Assets!
Branding Parameters!
Linkstorm creates menu design and
functionality. !
Site Acceptance! Agency provides media plan with:
Sites, flight dates and impression
levels.!
!
Linkstorm interfaces with each
publisher site and gets approval to
deploy.!
Trafficking &
Reporting!
Agency provides:!
Tracking Assets with each URL and !
1x1 view pixel!
Linkstorm uses tracking assets to
generate code and deliver to
publishers!
!!!!!!

14. www.linkstorm.net
Automotive Example!
Drive Customers Directly to the Showroom!
Upon rollover, customers are able to select among 5 different S/RS series
models. After rolling over to choose a vehicle of interest, a second menu
unfurls allowing consumers to further select the specific information they
seek, request a quote, download a brochure and locate a delivery.!
Film & TV Marketing Examples!
Drive Users Directly into the Social Grid while
Interacting Directly with your Fan Base!

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Consumer & Retail Example!
Drive Customers Directly to the Checkout Counter!
This unit highlights Linkstorm's e-commerce transaction capabilities. Upon
rollover, Father's Day shoppers browse from a selection of digital cameras and
are able to make a secure purchase all within the Linkstorm Banner.!
Using a Linkstorm menu, E TRADE is able to promote multiple products
(i.e. trading, banking, mobile pro) to prospective clients in a single creative.
After selecting a product of interest, a secondary menu allows clients to link
directly to the offer of their choice.!
Financial Service Example!
Promote Multiple Products in a Single Ad Unit!

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Telecom Industry Example!
Drive Targeted Brand Offers!
A banner "rollover" surfaces 5 no annual contract phones eligible for the
"Unlimited Nights and Weekends" offer. Selecting the phone of their choice,
a secondary menu displays a large image of the phone and allows users to
link directly to details, payment plans, and offers.!
Travel Industry Example!
Universal Updating on the Fly!
With the ability to optimize and swap out banners on the fly, Expedia uses
Linkstorm to surface continuously changing offers by destination city and
drive west coast users to geo-targeted landing pages.!