Executive Summary 2014 Zermatt Summit

1. Executive Summary
5th Zermatt Summit – June 26-28, 2014
The Courage to Dare
www.zermattsummit.org

2. Dear friends, dear partners,
Let me start by sharing a personal story: In 2008, during the worst of the economic crisis, my
company, TLS, had failed to perform financially, banks would not lend us any more funds and our
equity was at risk. On one hand, I realized that it was vital to keep investing in continuous training
and new equipment so we would not fall behind, but, at the same time, if we didn’t act quickly,
the company would go under and 180 employees would lose their jobs. I called a meeting with
the company’s management and explained the situation. To save TLS, I suggested a voluntary
salary cut for all the employees who would invest the salary difference in the company until it
was able to pay it back. The executives quickly agreed, showing leadership and exemplarity. All
employees followed that lead.
What struck me at the time was the courage everyone had demonstrated by making this deci-sion,
setting aside fear and personal interest, confident that better times would come. Moreover,
by doing so, the employees were shaping the culture of their company as a Great Place to Work,
while enabling it to regain its strength (1 m Euros were saved and growth eventually picked up).
Two years later, in 2010, we started the Zermatt Summit, based on the belief that a place of en-counter
was needed in order to rethink the economy and business enterprise in the midst of the
problems we face: rising unemployment, cost of debt on future generations, increasing poverty
in all countries to name but a few. We share the belief that putting the person at the center of our
globalized world can prevent the implosion of the neo-capitalism model focused on short-term
profit and finances disconnected from the production of goods and services.
But this belief can only become a reality if there are courageous leaders who are willing to swim
against the tide to establish a world where the human person is not an object of consumption
but the subject of creativity and life.
The theme of Courage was chosen for the fifth edition of the Zermatt Summit because courage
is essential to transform ideas into reality, inspirations into actions.
Courage belongs to the cardinal virtues – the conformity of one’s life and conduct to moral and
ethical principles – which are not only Christian as they go back to Plato. Today, prudence, tem-perance
and justice, the first three virtues with courage being the fourth, can, in a renewed man-ner,
be a guide for business leaders.
There are many instances when courage is needed in business: the courage of entrepreneurship,
which is a mixture of innovation and creativity, the courage of temperance, despite the pressures
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3. 3
of some shareholders focused on short term profitability, the courage of authority to lead a com-pany
on the path to common good … These instances show the way to long term value creation
in a society too often paralyzed by fears and that often brings technical solutions without the
moral fortitude to implement them.
As stated in a book which has a title that speaks for itself, Double Dip: How to run a values-led
business and make money too, Ben Cohen and Jerry Greenfield, founders of the famous ice cream
company, wrote «Business has now become the most important force in society. We cannot solve
social problems as long as business does not accept to play a leadership role in this area. This
implies that the business acts for the common good. This is a new role for business which it is not
used to and for which it is unprepared».
The reason we are gathered here for these three days is to explore ways in which we can use
courage as a force to build a better world. With its fifth edition, the Zermatt Summit is proud
and honored to have engaged to date over 1000 speakers and participants and its success will
ultimately be determined by the degree to which minds are impacted and actions are taken as a
result. So, we hope that this three-day journey is only a start!
Let me conclude with an inspiring message from Wangari Maathai, Nobel peace prize winner:
«In the course of history, there comes a time when humanity is called to shift to a new level of
consciousness, to reach a higher moral ground. A time when we have the courage to shed our
fears and give hope to each other. That time is now.»
Christopher WASSERMAN
Founder, President of the Board and CEO – Zermatt Summit

4. 4
Some highlights from
the fifth edition
In ancient Greek philosophy, courage or fortitude is one of the four cardinal virtues, along with
prudence, justice, and temperance. For Father Nicolas Buttet, Board member of the Zermatt
Summit Foundation, the courage to dare means …
«… to be able to brave danger, to
take on challenges, confront fear, not
to feel fear; it is to be aware of fear
and danger, and then to go forth.»
But he added a key point:
«Courage comes from love.»
Through a uniquely designed program combining
inspirational keynote interventions, well-struc-tured
brainstorming sessions, practical work-shops
and genuine interactions, the Zermatt
Summit team created the context which in-spired
and empowered the participants to have
the courage to dare to Humanize Globalization.
Therefore the 2014 edition of the Zermatt
Summit wanted to focus on success stories of
people who have a dream and who have made
significant impact on their environment by dar-ing
to implement a project that had a purpose.

5. do we need to have
Why
the courage to dare NOW?
However it is urgent to have
the courage to dare now.
Because «if we do not do that, capitalism will
fail,» Melchior de Muralt, Managing Partner
of Pury Pictet Turrettini & Cie. It seems unfor-tunate
that the capital market gatekeepers still
need to be convinced that they should take
care of interests which go much beyond their
own individual interest.
Because «we don’t have a surplus of inspiring
remarkable politicians these days,» Frederik
Galtung, Chief Executive of Integrity Action.
Why are so many conflicts around the world only
motivated by the least glorious of inclinations?
Because «we realized that the supply chain that
we were using all the way throughout our factories
was actually not a clean supply chain,» Jochen
Zeitz, Director of Kering and Co-Founder & Co-
Chair of The B-Team. Isn’t nature important to
our brands?
Because «we continue to perpetuate an economy
and a culture of exclusion,» Tony Meloto, Founder
of Gawad Kalinga. Today the poor are not subjects.
Haven’t they become objects or charity instead?
5
With the drastic changes created by globalization in the current economic, social and
political fabrics of our societies, some issues appear to be so complex that it can be difficult
to have the courage to dare to start addressing them and changing the world we live in.

6. Because «we have never lived so far from nature,»
Paul Rose, Explorer and Vice President of the
Royal Geographical Society.
Because «as leaders the dominant motivation is
self-interest and this is holding the world back,»
Kate Robertson, Co-Founder of One Young
World and Co-Global President of Havas World-wide.
We don’t have the right to ruin the world.
«Just do something!»
Because of the rapid population growth, «if we
continue to not do anything about what is going
on, by 2050 there will be 40% poverty,» Dr Hisham
el Sherif, Chairman of IT Investments Group.
Because «the richest country today is 145 times
richer than the poorest country,» Marcela
Escobari, Executive Director of Harvard Univer-sity’s
Center for International Development. The
question for us is: what are our grandchildren
going to see? Will the gap continue to increase?
Because «the 3Ss sangue (blood), soldi (money)
and sesso (sex) are the main topics that sell» in
the media industry. Sparknews collaborative
workshop.
Because «we don’t need to be free to do good; we
need to do good to be free,» Pierre-Yves Gomez,
Professor at EMLyon Business School and Di-rector
of the French Corporate Governance
Institute. Doesn’t the evolution of capitalism,
characterized by failure to seek the Common
Good, mean a loss of true freedom?
As Naftali Brawer, CEO of Spiritual Capital
Foundation concluded during the Blueprint for
Better Business workshop, there are different
risks when starting the journey of re-invent-ing
our company to pursue social goals. This
journey is not going to be easy; we are going
to have to overcome obstacles, stand up to ex-ternal
pressures and fight against a disconnec-tion
between purpose and people. «We should
not be afraid,» said Father Nicolas Buttet. The
journey is one that will require unusual cour-age
and a strong will, a sense of purpose that
will enable us to overcome all the difficulties
on the way.
We need the courage to
dare, because our purpose
is fundamental.
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7. 7
W h a t is our purpose?
A crucial question remains: what do we want to achieve? What is our purpose, the goal we
want to reach? What kind of a world do we want to seriously commit to?
The main purpose of the
Zermatt Summit is to
Humanize Globalization
The DNA of the Zermatt Summit carries a certain
conception of the Human person and of his/
her place in this world. While it does not mean
to promote an ideology or to create a model of
an ideal society but it does suggest a manner
of being and behaving that shapes the person
and the environment with the dignity of the hu-man
person as a permanent primary concern.
Nicolas Michel, Professor of Law and former
Under-Secretary-General for legal affairs of the
UN clearly explained the source of Human dig-nity,
represented by the spiritual dimension of
the Human person and a set of fundamental
guiding principles and values:

8. – Social nature of the Human person: we are
unique individuals, but we depend on rela-tions
8 A new business paradigm of love should be built
with others.
– The Common Good: the common good is
not aimed at public interest; it is in the in-terest
of each and every Human being, es-pecially
the weakest. The Common Good is
the social and community dimension of the
moral good.
– Subsidiarity: meaning the right of each per-son
to make decisions and participate in de-cisions
that can affect him/her.
– Participation: it is the direct corollary of sub-sidiarity
with many implications in society in
general (such as voting, representation, etc.)
which creating legitimacy for the rules.
– Solidarity: if the central principle is Human
dignity, if the Common Good implies dedi-cated
care for the weakest, if we are all re-sponsible
for the Common Good, then we
cannot ignore the call for solidarity.
– Universal Destination of Goods: goods are
created to cover all needs of the Human
family. It does not mean that we should
abolish private ownership; however private
ownership must take into account Human
dignity, solidarity and the Common Good.
These are the guiding principles for our dai-ly
practice. And in their implementation we
need strong values such as truth, freedom,
justice. But there is one supreme value: love.
To Humanize Globalization means to love and
respect each Human person.
where global corporations also strive towards
the Common Good and actively serve society
by leading positively towards a world more re-spectful
of the dignity of the Human person.
The secondary purpose of
the Zermatt Summit is to
Change Hearts and Minds
Again this is a fundamental question: what is it
that we want to have the courage to do? How
can we be coherent in our desire to change for
the better? How are we to love?
If the main aim of the Zermatt Summit is to
Humanize Globalization, the second one is to
Change Hearts and Minds, then we clearly
need leaders that will create a culture of the
Common Good but first, «we are all invited to
hear the call to start this culture with ourselves».

9. «We definitely need to move away from the
word CSR and simply say this is just the way
business needs to be done if we want to
sustain our planet and our society.»
Juan Pablo Cerda, Founding Partner of TECO 9
Natural Resource Group Ltd., gave us some
insight as to the origins of the English word
«COURAGE». In Spanish courage is «VALOR»
which also means value. The most courageous
thing for him was to look inside himself, to
dive into uncertainty. To start the change by
changing himself first.
Following this invitation to Change Hearts and
Minds, Laurent Wauquiez, Member of French
Parliament and former Minister of State, told
participants about his meeting with Sister Em-manuelle
and reminisced about what she would
ask him: «What good have you done since the last
time we met?»
Have we done anything good today? This ques-tion
applies directly to us, because, as leaders
from the political or business worlds we have
been far too profit orientated, focusing on
re-election or short term profit and not listen-ing
to others, and this for far too long.
To answer this question through a concrete sit-uation,
explore the business need for change
and rediscover the corporate purpose focusing
on personal values, the Zermatt Summit wel-comed
the Blueprint for Better Business initi-ative
in a workshop. Together, the participants
worked on a dedicated case study and guided
the fictive CEO of a pharma company on his
journey towards the Common Good: How can
you help me unite value and effort? Where is
the disconnection between what we are doing
and what the employees feel? How can I en-gage
my employees inside the organization?
«Money is not a good or a bad thing; the im-portance
is the relationship we can build with
money,» Manuel Leuthold, Deputy CEO of
Banque Privée Edmond de Rothschild SA.
There is a better way to do business or use
money. We are reminded of the introduction
by Nicolas Michel about the Universal Destina-tion
of Goods: goods are created to cover all the
needs of the Human family.
It does not mean that we should abolish pri-vate
ownership; however private ownership
must take into account Human dignity, sol-idarity
and the common good. We are called
to offer services that really serve people and
produce goods that are really good.
Jochen ZEITZ
Director of Kering and Co-Founder & Co-Chair of The B-Team.

10. Changing our Hearts and Minds means becom-ing
servant leaders. Another vision of Servant
Leadership revealed in Zermatt was through a
story of water and fire. Leaders need a differ-ent
definition of success based on fire leader-ship:
it begins and ends with a desire to serve.
While water is exhausted every time we share
it with somebody, fire is infinite. A servant
leader is like a torch: the light of a torch is not
diminished if it lights up many candles.
This 2014 edition of the Zermatt Summit was a
place where humble testimonies of people in-volved
in the different universes of economy,
spirituality, politics and even technology were
heard. Each witness had taken on substantial
responsibilities, had experienced profound
change in their lives and had decided to engage
themselves, one way or another, in actions in
favour of the Human person and for the Common
Good. Not only did we get to listen to public
10
are we
Who
called to become?
«A servant leader is
servant first, and only
after he starts to lead.»
Naftali BRAWER
CEO of Spiritual Capital Foundation

11. The real key is perhaps to become a Zermatt
Summit participant next year! «This is the first
time I have participated in the Zermatt Summit,
but I can say that this Summit has fully fulfilled
the mission set to become the platform of eco-nomic
and financial leaders seeking to build the
Common Good. Beyond the visible fruits already
harvested, I am persuaded others will follow,»
Hubert de Boisredon, CEO of Armor Group.
Hubert told participants about the company
he leads, which is a worldwide leader in bar-code
printing. When he joined ten years ago,
he decided to change the company. First he
implemented sustainable development and
saved 1000 jobs. Then he started to welcome
fragility. Today, there are more than 60 handi-capped
people working at Armor Group.
Jochen Zeitz introduced his recent initiative the
B Team which he developed with Sir Richard
Branson and other major leaders who have al-ready
proven that we can change things inside
out through business. The B Team is a not-for-profit
initiative formed to create a future where
the purpose of business is to be the driving
force for social, environmental and economic
benefit. Together, with their individual experi-ences,
they want to contribute to «a better way
of doing business».
A better way of doing business is the aim of
many entrepreneurs. As a venture capitalist,
Nicolas Célier, partner at Alven Capital and
co-founder of Investir &+, has met a lot of
entrepreneurs. Over the last few years, he no-ticed
that many of them have a new vision. «It’s
great being an entrepreneur and since I have the
choice, I’d like to do something with my life which
makes sense.»
testimonies by inspiring speakers but also many
private testimonies exchanged in a climate of
trust among participants who have since forged
lifelong friendship through this amazing Alpine
event.
During these three intense days we also heard
many questions and suggestions on how to deal
with difficulties, and on the best way to make
new attempts. We established dialogue and
built new relationships generating innovative
ideas on how to transform ourselves into serv-ant
leaders and make our world a better place.
We are all called to become servant leaders,
filled with love, guided by the Common Good,
and by the dignity of the Human person.
In today’s world, leaders are particularly influen-tial
on matters of societal development while
being responsible for the emergence of new
models and practices in their respective fields
of activity. Accordingly, they are responsible
for what happens in the world and how the
world is changing. A servant leader accepts
to assist others in striving towards a shared
objective which is more important than the
satisfaction of one’s own immediate individual
interests. Such dynamics might be referred to
as the search of the Common Good.
«The Common Good? I should be the specialist.»
Laurent Wauquiez considers politics as a voca-tion
and stated that the focus point for politics
should be love for people and the objective
should be the Common Good.
11

12. We don’t seem to move forward; we are not re-ally
fixing anything. So we must again ask where
the servant leaders are … Kate Robertson of-fered
an answer by stating that in her opinion
if young leaders gather together, they will take
a hard look at the world and come up with dif-ferent
solutions.
With all-wisdom, Naftali Brawer enlightened
the Zermatt Summit participants with one of
the most important virtues in Servant Leader-ship:
«It’s because the Servant Leader harbours
no personal ambition as a leader but rather as-sumes
the role as a form of service to others that
she is able not just to allow but also to encourage
others to shine even if that means they outshine
the leader.»
12 However, bringing something good to the world
is not so easy. «Every day we need to find the
courage to continue,» confessed Melchior de
Muralt who tries to be an active shareholder
based on ethical principles. «We need to be mis-sionaries
and to keep convincing investors …»
Servant Leadership is a vocation. But as the
vocation of the Human being is love, we are
not allowed to step back.
«I have come to hate the term social entrepre-neur.
I think every entrepreneur should be a
social entrepreneur,» Pamela Hartigan, Exec-utive
Director of Skoll Centre (Said Business
School, Oxford) and Co-Founder of Volans
Ventures. Zermatt Summit welcomed several
entrepreneurs who are also social entrepre-neurs,
from Hannah Chung, Chief Creative
Officer of Sproutel, who created Jerry the Bear
to help diabetic kids learn to manage their
own blood sugar, to the finalists of the Ashoka
Social Business Co-Creation Awards initiated
by Ashoka, with the great help of Fondation
Guilé, DPD and Boehringer Ingelheim. Isn’t the
first prize, Ana Bella Social School for Women
Empowerment, a shining example of Servant
Leadership? This great example of co-crea-tion
between a social entrepreneur, Ana Bella
Estevez, and a large industrial corporation,
Danone, empowers women, survivors of do-mestic
violence, to avoid exclusion by provid-ing
valuable jobs as sales promoters rather
than doubly victimizing them by letting them
take up invisible jobs.
«Business leaders should now move to change
not only their own companies but their indus-tries.
» For Kate Robertson, there are lots of
meetings, talks and networking but no results.

13. How
We should be creative
and innovative
«I wanted to solve real problems,» said Hannah
Chung during a panel titled Dare to Innovate.
Technology, innovative solutions, entrepre-neurship
or new ideas through creativity can
help tackle global issues, solve our biggest
challenges in our search for the Common
Good and make the world a better place. One
day, Hannah started to figure out how she
could apply her passion using design thinking
process to find what she wanted to do to help
people. Jerry the Bear was born.
In the same way, the Ashoka European Social
& Business Co-Creation Competition Awards
showed that new products and services can be
developed by innovative changemakers to ad-dress
essential needs of underserved populations
and that new jobs can be created for more in-clusive
and Human economies by redefining
business models and organizational structures.
Today innovation is everywhere and can accel-erate
Human and social development. Grameen
Bank, E-Bay, AirBnB, Uber are all disruptive busi-nesses
built on the basis of trust where there
was none before; opening up extraordinary op-portunities.
And what is true with new entrepreneurs and
SMEs is also perceptible in worldwide leading
companies. Putting sustainable development
at the heart of Armor Group’s strategy (brought
about by Hubert de Boisredon as CEO) was an
amazing source of innovation and creativity
13
can we
reach our goal?

14. 14
and is transforming the group from a worldwide
leader in the printing of barcodes to a leader
in sustainable energies. Likewise Jochen Zeitz
spoke to us about his exceptional experience
as CEO of Puma. At 29 when he was appoint-ed
CEO, he decided to completely reposition
the brand and after 9 very difficult years the
company finally became profitable again. He
then realized that the supply chain was not
«clean». So after a few years he again reposi-tioned
the brand and redefined the purpose
of the business to make it «the most desirable
and sustainable sport-lifestyle company ever».
Innovation and creativity again came though.
He then wanted to measure the environmen-tal
footprint and conceived the Environmental
Profit & Loss Account (E P&L) that puts a mon-etary
value to a business’ use of ecosystem
services across the entire supply chain. In 2016
Kering Group (main shareholder of Puma) is
going to publish the first Environmental P&L
for all 21 brands in the group and is now also
working on a Societal P&L.
Jerry the Bear, Armor Group, the Ashoka Co-
Creation Awards, Puma, lots of wonderful and
inspiring stories motivated Zermatt Summit
participants to have the courage to be crea-tive
and innovative. We need free thinking
and a new way of teaching in an exceedingly
fast-changing digital world … Being an entre-preneur,
solving problems while seeking the
Common Good are key elements. Initiative
and entrepreneurial ability become increas-ingly
evident and decisive. And because the
ownership or the possession of know-how,
technology and skill belongs to the Human
person, we can affirm that creativity and inno-vation
are important factors in the process of
Humanizing of Globalization.

15. The Common Good 15
needs politics
Creativity is also a key to solving political issues.
Politicians prefer to make decisions rather
than to face creativity, because they might fail.
But as Frederik Galtung noted, «the world is
faced with extraordinary challenges and playing
it safe is not resolving some of these issues.» Min-ister
Laurent Wauquiez quoted a poll by Opin-ionWay/
CNRS in France: 87% of French people
do not trust the political class anymore. How-ever
politicians do play a fundamental role:
they have the power to bring people together
(schools, companies, unions, state, NGOs, etc.)
to listen to others and find solutions for the
Common Good.
While political leaders are facing multiple and
complex issues, the concept of the Common
Good can help them to address the intercon-nected
challenges of the 21st Century.
The Common Good is more accurately de-scribed
as the total sum of social conditions
which allow people either as groups or as in-dividuals
to reach their fulfilment more com-pletely
and more easily. It is not exclusively the
responsibility of the state. But if all the com-ponents
of society (politics, NGOs, companies,
groups, families, associations, etc.) have their
share of the responsibility, then the political
community has a specific task. According to
Nicolas Michel, «the Common Good is the
reason that political authority exists». The
Common Good is the source of legitimacy of
the state.

16. be solved. In the same way, Jinyoung Lee
Englund, Director of Marketing & Communi-cations
of Bitcoin Foundation is trying to start
the path towards a global financial inclusion
with the help of an open source platform, i.e.
with the help of every software developer
throughout the world.
«In recent years we have also discovered new
models for carrying out public interest or (pursu-ing
the) Common Good.» And the private sector
and the state have often collaborated to find
solutions, redefining the role of the state as an
application of the principle of subsidiarity.
Subsidiarity also calls us to act within our com-munities,
at our level, for the Common Good.
Frederik Galtung considers that if «there is a
deficit of quality political leaders; it is a reflection
of deficit of citizen demand and citizen engage-ment
». Tony Meloto’s testimony illustrated the
power of communities. When he returned to
the slums of Manila, after a very successful
career, he was shocked by what he saw. The
Philippines is such a resourceful country with
fertile land and one of the highest bio diversi-ties
in the world. So why are they so poor? So
he decided to create Gawad Kalinga, a unique
foundation which engages all sectors of soci-ety,
mobilizing them to work together to end
poverty. While one person donates the land, an-other
donates the building materials, the poor
provide the labour, Gawad Kalinga provides the
management and the volunteers, local govern-ments
provide the road and the water system.
With the help of multinationals they have built
30,000 homes in 2,300 communities.
16 Subsidiarity and Participation
are fundamental
The principle of subsidiarity, evoked by Nicolas
Michel, means the right of each person to make
decisions and participate in any decision that
directly affects him/her. It holds that nothing
should be done by a higher level, more complex
organization which can be done just as well by
a lower level and simpler organization. It fosters
a spirit of initiative and increases the compe-tence
of Human persons who are thereby con-sidered
«co-entrepreneurs».
The Ashoka European Social & Business Co-
Creation Competition Awards illustrated new
forms of interaction between civil society and
business designed to create shared social and
economic value for the Common Good. These
«co-entrepreneurs» create great social impact
by leveraging their complementary strengths
and expertise.
To Humanize Globalization, we need to start with
ourselves. It often means to understand and
accept the idea that my neighbour is gifted,
knows his job and can help me. Hannah Chung
spoke about the importance of humility: «I
don’t know anything: can you teach me?» When
she created Jerry the Bear, the children said
that as much as they liked the concept, they
did not like the first prototype; she needed
exciting designers. She realized she needed
the gift of someone else. In concurrence with
Hannah, Nicolas Célier confirmed that «the
entrepreneurial idea has much more value when
it is shared».
Thanks to the Internet and the emergence of
multiple communities, lots of issues can now

17. Spirituality or inspiration
cannot be ignored
Why do we need to manage everything? Why
do we need to be in full control? Creativity
cannot be managed; gratuitousness cannot
be managed; courage cannot be managed. In
order to Humanize Globalization, inspiration may
prove to be more important than management.
Participant, Fanglu Wang, Senior Managing
Director of CITIC Capital in Hong Kong gave
his perspective on the Chinese point view.
China is facing challenges and is now thinking
about the next step. But it is clear that «social
responsibility is not something nice to have, it
is a MUST for Asian Development». The issue is
not money but ideas.
One idea could be the birth of a new culture of
giving such as Francesca Immacolata Chaou-qui,
Member of the Economic Commission to
reform the Holy See and External Relations &
Communication at Ernst & Young hopes: «We
ought to donate as a mother donates her milk
and we ought to donate gifts of similar quality.
Those gifts must help their recipients live anoth-er
day to face and plan for their lives. We ought
to donate so as to free people enslaved by pov-erty,
but also to free them from our gifts as well,
as the child who is ready to survive without sup-port
detaches from the breast. And when they
become free at last, we will keep on donating.
Because donating means encountering the oth-er.
And encountering the other means encoun-tering
ourselves.»
Knowledge must be shared
«I want to add one item to the agenda before you:
and this is Knowledge, Knowledge, Knowledge.» Dr
Hisham el Sherif, who truly believes in informa-tion
for development, explained that we need
the know-how to deliver knowledge to sustain-able,
micro, small and medium size business in
order to make a real difference. He called for the
creation of the first world «knowledge fund».
According to Marcela Escobari, the USA grew so
fast because first they learned how to make new
and better products and then found better, im-proved
ways in which to make them. Knowledge,
knowledge, knowledge is also the motto shared
by Hannah Chung: «It’s all about story-telling; we
should tell people what has been done in order to
be inspired and pursue their own ideas.»
Christian de Boisredon, founder of Sparknews,
gave us a key to understanding one main issue
about knowledge. We often feel stressed when
we watch or read the news because they seem to
only want to relate problems and never propose
solutions. It is not that they do not want to talk
about innovative solutions; it is more that they
do not know where to find these ideas. That’s why
he created Sparknews which unites and engages
the world’s leading newspapers by the sharing of
stories of hope, change and innovation.
Knowledge, knowledge, knowledge … In the
business world it is a pity that more bad prac­tices
are shared than good ones … Sharing knowl-edge
on how to strive for the Common Good, on
how to promote the Dignity of the Human per-son
and on how to become a Servant Leader is
the raison-d’être of the Zermatt Summit.
17

18. «This family [Zermatt
Summit] is where I belong
and what I believe in.»
Paul Rose recounted the magic of nature;
Melchior de Muralt was inspired by The Grand
Inquisitor, the famous parable in Fyodor Dos-toyevsky’s
novel The Brothers Karamazov; Naf-tali
Brawer taught us the difference between
Kings and Prophets and gave us Moses’s exam-ple
of Servant Leadership.
Inspiration is an underlying factor. Jinyoung
Lee Englund from Bitcoin Foundation gave
the Zermatt Summit participants a very per-sonal
testimony. «Every decision that I have
made was rooted in that early information of liv-ing
out of faith and not out of fear and believing
that my life has a greater purpose.»
Naftali Brawer confessed the importance of
purpose: «If I could meet my 16 year old self,
I would tell him as he rushed about flush with
self-importance and easy success, I would say
Naftali, stop and think: what is motivating you
to be a leader? If it’s just an ego trip, it will not
sustain.»
Dr Hisham el SHERIF
Chairman of IT Investments Group
«There is no other joy than the one of giving»
concluded Father Nicolas Buttet. «We are all
looking for joy and happiness but maybe we are
searching in the wrong place; the right place is to
serve the other.» We have to set out on the long
voyage from head to heart and enter the way
of gratuity. «The source of love we need doesn’t
come from ourselves.»
Everyone according to his faith has his own
beliefs and his way of acting in the world, do
we want to spread the love that is necessary to
change the world? While Dr Hisham el Sherif’s
heart is in the developing world, he believes his
destiny is in a globally better world.
18

19. 19
For a deeper dive …
FILMS
«Doing Virtuous Business» (Ted Malloch Yale University)
media.wfyi.org/DoingVirtuousBusiness/video.asp *
Zermatt Summit records all panels and keynotes and these
videos and other interviews can be seen on our channel
youtube.com/user/TheZermattsummit
BOOKS
«The Grand Inquisitor» a parable in Fyodor Dostoyevsky’s
novel «The Brothers Karamazov» (Melchior de Muralt,
Pury Pictet Turrettini)
«Moral Tribes: Emotion, Reason, and the Gap between
Us and Them» by Joshua Greene (Naftali Brawer, Spiritual
Capital Foundation)
«Getting the plan B» by John Mullins & Randy Komisar
(Pamela Hartigan, Skoll Center)
SITES
Blue Orchard Finance (Melchior de Muralt,
Pury Pictet Turrettini) blueorchard.com *
Blueprint for Better Business (Charley Wookey, BBB)
blueprintforbusiness.org/Home/About/Principles-and-
Framework *
Integrity Action/Google (Fredrik Galtung, Integrity Action)
integrityaction.org *
Grameen Bank (Fedrik Galtung, Integrity Action)
grameen-info.org *
AirBNB (Fedrik Galtung, Integrity Action)
www.airbnb.com *
UBER Ridesharing services (Fedrik Galtung, Integrity Action)
uber.com/about *
The Long run initiative (Jochen Zeitz, Kering)
thelongrun.com/the-4cs *
The Principles of the Zeitz Foundation (Jochen Zeitz, Kering)
zeitzfoundation.org *
The B Team (Jochen Zeitz, Kering)
huffingtonpost.com/news/the-b-team *
bteam.org *
Royal Geographical Society (Paul Rose, BBC)
paulrose.org *
«Jerry the Bear» (Hannah Chung, Sproutel)
jerrythebear.com *
Skoll Forum (Pamela Hartigan, Skoll Center)
skollworldforum.org *
«Bring the whole person to work» Spiritual Capital
Foundation (Naftali Brawer, Spiritual Capital Foundation)
spiritual-capital.org/who-we-are *
One Young World (Kate Robertson, Havas)
oneyoungworld.com *
Triple Bottom Line Investment (Robert Rubenstein, TBLI)
tbli.org *
Impact Journalism Day (Christian de Boisredon, Sparknews)
ijd.sparknews.com *
ASHOKA CHANGEMAKERS
CO CREATION COMPETITION WINNERS
Special mention: Farmers’ Club (with Vodafone –Turkey)
changemakers.com/discussions/entries/farmers-club?pr_
destination=my_review_dasboard/320430/181752&nore-direct=
1
Last mile prize (by DPD): Smart Neighbours (with Veolia)
changemakers.com/discussions/entries/smart-neighbors
Runner up Prize: Advancing treatment for Duchenne
changemakers.com/discussions/entries/esperare?pr_des-tination=
my_review_dashboard/320430/181752&nore-direct=
1
Runner up Prize: Autism at Work
changemakers.com/discussions/entries/autism-work?pr_
destination=my_review_dasboard/320430/181752&nore-direct=
1
First prize & Public choice award: Ana Bella Social School
for Women Empowerment with Danone
changemakers.com/discussions/entries/ana-bella-social-school-
women-empowerment?pr_destination=my_
review_dashboard/320430/181752&noredirect=1
* Last accessed July 25, 2014
Several examples of cross-sector collaborations
were discussed or referred to in Zermatt. The
index below lists the ones that were discussed
in greater detail and provides contact points
for additional information where relevant.

20. Summary of the Program 2014
WEDNESDAY 25 JUNE 2014
12:00-18:00 Social & Business Co-Creation Jury meeting (European Competition)
THURSDAY 26 JUNE 2014
08:30-09:00 Welcome address: Christopher WASSERMAN and Introduction: Nicolas MICHEL
09:00-10:50 Dare to care: how to put the human person at the heart of business?
The global financial crisis of 2008 and the aftermath have spurred intense debate
about capitalism and the purpose of the business enterprise. How can a new
business paradigm be built where global corporations strive towards the Common
Good and actively serve society by leading positively towards a world more re-spectful
of the dignity of the Human person? Roundtable/Q&A-Speakers: Hubert
DE BOISREDON, Jinyoung Lee ENGLUND, Melchior DE MURALT, Juan Pablo CERDA; Moderator:
Theodore Roosevelt MALLOCH
11:20-13:00 Blueprint for Better Business Workshop
The aim of this initiative is to rally business leaders to explore the business need
for change and how the rediscovery of corporate purpose focusing on personal
values might best be brought together to serve the Common Good. Introduc-tion:
Antonin PUJOS; Facilitators: Charles WOOKEY, Loughlin HICKEY
14:00-15:40 Dare to serve: political leadership to serve the Common Good
While political leaders are facing multiple and complex issues, the concept of
the Common Good can help political leaders to address the inter-connected
challenges of the 21st Century. Roundtable/Q&A-Speakers: Laurent WAUQUIEZ,
Fredrik GALTUNG; Moderator: Nicolas MICHEL
15:40-16:00 Inspiring keynote: The courage to act for the Common Good. Pierre-Yves GOMEZ
16:00-16:30 Personal exercises, silent work. Participants are encouraged to do these exercises
outside (in our beautiful nature)
17:15-17:35 Inspiring testimonies: The courage to challenge the impossible. Antonio MELOTO
17:35-17:55 Inspiring testimonies: The courage to redefine business purposes. Jochen ZEITZ
18:40-19:30 Piano Concert: Soloist Elizabeth SOMBART
19:30-22:00 Cocktail reception, dinner with keynote speaker: The Courage to Dare. Paul ROSE
20

21. FRIDAY 27 JUNE 2014
08:30-10:30 Dare to innovate: how does innovation accelerate human and social develop-ment?
How can innovative solutions, entrepreneurship or new ideas through
technological creativity help tackle global issues while solving our biggest chal-lenges
in our search for the Common Good to make the world a better place?
Introduction: Hisham EL SHERIF; Speakers: Hannah CHUNG, Nicolas CÉLIER, Declan CON-WAY,
Pamela HARTIGAN; Moderator: Joanne SAWICKI
11:00-13:00 Dare to engage: empowering leaders for global change
In today’s world, leaders are particularly influential on matters of societal devel-opment
while being responsible for the emergence of new models and practices
in their respective fields of activity. Accordingly, they are responsible for what
happens in the world and how the world is changing. A servant leader accepts to
assist others in striving towards a shared objective which is more important than
the satisfaction of one’s own immediate individual interests. This dynamic might
be referred to as the search of the Common Good. Introduction: Naftali BRAWER;
Speakers: Francesca Immacolata CHAOUQUI, Manuel LEUTHOLD, Kate ROBERTSON, Robert RU-BINSTEIN;
Moderator: Henri-Claude DE BETTIGNIES
14:00-14:30 Inspiring keynote: The courage to develop the world. Marcela ESCOBARI
14:30-16:00 Sparknews Workshop – Impact Zermatt Day: Sparknews is known for having
put together the «2013 Impact Journalism Day» that engaged 22 world’s lead-ing
newspapers from 20 countries to share stories of hope, change and innova-tion
with their 50 million readers. Facilitator: Christian DE BOISREDON
16:40-18:10 Social & Business Co-Creation – European Competition Awards Ceremony
with Ashoka. An online collaborative competition to source, highlight and catalyze
the most innovative co-creation projects in Europe led by social-mission organiza-tions
and traditional businesses. These projects will illustrate new forms of inter-action
between civil society and business to create shared social and economic
value for the Common Good.
18:10-18:30 Conclusion Keynote: Christopher WASSERMAN, Father Nicolas BUTTET
19:10-23:00 Swiss Night: Dinner in the mountain, Sunegga Restaurant, 2288 m
SATURDAY 28 JUNE 2014
08:00-11:00 Matterhorn Excursion
21

24. ZermattSummit
Zermattsummit
Zermatt-summit-foundation
TheZermattsummit
Zermatt Summit Foundation
www.zermattsummit.org Klimaneutral gedruckt
Nr.: OAK-ER-11924-01113
www.oak-schwyz.ch/nummer
HEAD OFFICE
Zermatt Summit Foundation
World Trade Center
Av. Gratta-Paille 2
CH-1018 Lausanne • Switzerland
Tel. +41 (0)21 644 20 54
contact@zermattsummit.org
For enquiries on partnerships
partnerships@zermattsummit.org
For enquiries on press
press@zermattsummit.org
Online registration required
www.zermattsummit.org
PARTNERS
NETWORKING PARTNERS