The document discusses issues faced by transgender individuals in Pakistan and proposes a plan to help empower the transgender community. It outlines challenges such as discrimination, lack of rights, and difficulties finding employment that force many into begging or sex work. The plan proposes establishing a factory to provide skills training and jobs, awareness campaigns, and lobbying the government to pass laws protecting transgender rights and banning discriminatory policies. The goal is to help transgender individuals gain acceptance and equal opportunities through employment, education, and changing societal attitudes.

1. By:
Laraib Yousuf (9020)
Umme Abiha Maaz (9218)
Zeeshan Valliani (12543)

2.  Transgender is a general term applied to a variety of
individuals, behaviors, and groups involving
tendencies to vary from culturally conventional gender
roles.

3.  Transgenders are treated with disrespect and are
denied many of their basic human rights
 They face discrimination and harassment in the
workplace
 Violence against transgenders, especially hijra sex
workers, is often brutal, and occurs in public
spaces, police stations, prisons, and their homes
 They face extreme discrimination in
health, housing, education, employment, immigration
, law, and any bureaucracy that is unable to place them
into male or female gender categories.

4.  Denied legal and social justice, transgenders take on a
magical persona that inspires fear and sometimes respect
from mainstream society. Hijras perform religious
ceremonies at weddings and at the birth of male
babies, involving music, singing, and sexually suggestive
dancing. These are intended to bring good luck and
fertility.
 Recently, the government has recognized their plight and
has taken legal actions. The apex court ruled that the
transgenders have the right over family inheritance. The
apex court ordered that equal rights should be given to the
transgenders in all the fields of life including education
and employment in a dignified manner.

5.  To help reduce their suffering by making the
transgenders themselves and the people accept them
as a part of the society
 Current mindset is that the transgenders are a public
indecency and do not deserve the same treatment as
other people
 Our aim is to help make a place for transgenders in the
society so that they are not ridiculed about something
that is beyond their control and have respectable
positions where they earn and do not need to resort to
begging and/or prostitution to survive and make a
living.

6.  Develop a fair and flexible labor market for
transgenders
 Provide employment opportunities to transgenders
 Change Culture & Attitudes of people towards
transgenders
 Opening up public spaces and empowering individuals
and communities

7. MICRO ENVIRONMENT
 Resource: Funds and grants will be provided by our partners
 Service delivery: Our first stitching and handicrafts factory
would be developed in Korangi, as this area is closer to their
community and with the success after getting positive response
from eunuchs and society
 Issue Priority: The social issue that our plan is addressing is of
top priority for the organization because our main objective is to
work for human rights and every human being living in a society
has to be treated equally because each and every one of us have
equal rights. We will be facing the issue of “support from the
society” as transgenders are the neglected part of our society.
 Current alliances and partners: Our partners include
IGLHRF, The Aman Foundation, Hashoo Foundation, Bill Gates
Foundation and Pakistan Poverty Alleviation Fund.

8. MACRO ENVIRONMENT
 Political/ Legal Forces: This year, the apex court also ruled that
the transgender also have the right over family inheritance and
even declared that no one can deprive them from their right to
their inheritance.
 Economic Forces: High inflation and interest rate would affect
us in having resources required for the desired behavior
 Social and cultural Forces: Societal negligence and hash
treatment by others, forces transgenders to remain within their
lifestyle and due to this they feel discouraged and resist changing
in a positive manner.
 Technological Forces: Latest technologies such as remote
trainings will help us in the program
 External publics: Our new potential partners could be other
NGOs like the IGLHRF and we could even take religious groups
on board and partner with them.

9. STRENGTHS
 Motivated and dedicated staff
 Corporate social responsibility
 Our partners
WEAKNESSES
 Extremely difficult to persuade target audience for change.
 Limited funds
OPPORTUNITIES
 Collaboration with other NGO
 Go for more global funds for Transgender Equality
THREATS
 Unwillingness of people to accept transgenders
 Existing discriminatory laws & policies

10. Knowledge objective
Primary: Raising awareness on treating transgenders as normal human
beings in the society
Secondary: Provide support to transgender community and facilitating
fair and flexible labour market providing equal opportunities to
transgenders.
Belief objective
Acceptance of transgenders as normal human beings in the society
through education, skills development and providing them
employment, that will eventually benefit our society.
Behavior objective
Primary: People should consider transgenders as part of the society and
normal human beings.
Secondary: People should support workplaces that are transgender
friendly and provide them with equal treatment and opportunities.

11. Following are the main goals of this program:
 Mass awareness about transgenders through
television, newspaper and magazine ads, articles etc
 Establishment of laws for protection of transgender civil rights
 Repeal laws and policies discriminating transgender and gender
variant individuals
 Support employers providing equal opportunities to
transgenders
 Provide training through specialized Skills development
programs
 Creating employment opportunities for transgenders
 Establishment of factory providing employment to transgenders

12. Transgenders
 Geographic
Pakistan, Karachi, Urban
 Demographic
Transgender, 15-55yrs of
age, beggars &
prostitutes, different religious
backgrounds
 Psychographic
Lower class, Hopeless, Lower Self
Esteem
 Behavioral
Positive
 Geographic
Pakistan, Karachi, Urban
 Demographic
Male/Femals, 22+, Households &
professionals, different religions
 Psychographic
Middle & Upper Classes, Achiever &
Strivers, Optimistic & Ambitious
 Behavioral
Not readily acceptable but
appreciated
Government & Society

13. Barriers
 Lack of support from the family
 Employers’ own nervousness about the issue;
 Belief that no action was necessary as the organization was already fair;
 Lack of knowledge about what to do;
 Anticipated objections from employees (these were sometimes
realized); and
 Prioritizing other equality strands, since these were seen as more cost
effective
 Lack of perceived need (due to the small size of the trans population
and lack of any recognized trans employees);
 Lack of knowledge of gender identity issues, legal requirements and
appropriate actions; and
 Hostility and fear towards transgender people generally, both from
management and staff.

14. Benefits
 Human Resourcing: easier
recruitment; improved
morale, commitment, moti
vation, reduced
stress, reduced
absence/sickness, better
employee relations, higher
retention
and, ultimately, increased
efficiency, productivity and
customer service;
 Avoidance of tribunal costs
and damage to reputation
Competition
 Begging: Due to
negligence by the society
they are left with no choice
but to beg. Therefore the
begging (preferred
behavior over the desired
behavior) is acting as our
competitor.

15. “We aim to change all public and private discrimination
against transgender in various areas such as health
care, employment, housing, public accommodation and
education by behavior change through skill development
program and by lobbying policy makers to create laws
that protect the civil rights of transgender and repeal
laws and policies that discriminate transgender and
gender variant individuals”.

16. Product
 Core: Changing the behavior of how the eunuchs are viewed and
treated by society and how they view their own selves by making them
productive rather than begging and prostitution.
 Actual: Initially get trained by us and work in the factory to earn a
wage instead of salary and also try to find jobs off their own. Try people
to accept them in society through awareness programs.
 Augmented: By providing them employment and education.
Distribution of thought provoking pamphlets as well as holding
seminars, writing blogs and speaker sessions where transgenders could
speak about their problems. Having a website dedicated to them to
help people understand and create awareness. A television
documentary to support their cause would also be helpful to create
awareness amongst the masses

17. Price
 Transgenders who are willing to work would have to face criticism
from their communities and surrounding which would demotivate and
create doubts in them to work. They would face resistance, jeering and
ridicule from the society in general which would make them doubt
their own self-worth.
Place
 The first factory would be setup in Korangi and with its success and
performance more units would be installed in different area where the
eunuchs would receive training and then jobs also. We would diversify
and try to get them placed in other companies too.
Promotion
 It would be done through leaflets, newspapers, word of mouth and TV
 We can also use celebrities who urge people to treat these people with
respect and give them their rights and accept them as a part of the
society.

18. Partnership
 Our partners would be people who have similar aims such as International
Gays and Lesbians Human Rights Foundation etc
Policy
 Chief Justice Iftikhar Mohammad Chaudhry and Justice Khilji Arif
Hussain, issuing the order, directed the ECP “to collect the details of
transgenders from the social welfare departments of the provinces where they
are registered and take steps to register them as voters”.
Purse string
 Our donors would be:
 The Aman Foundation
 Hashoo Foundation
 Bill Gates Foundation
 International Gays and Lesbians Human Rights Foundation (IGLHRF)
 Pakistan Poverty Alleviation Fund

19. Output Measures
 Number of complaints lodged
 Number of Facebook page likes
and website visitors to know
awareness about the campaign
 Number of Brochures distributes
 Number of people registered for
our skills development programs
Outcome Measures
 Number of transgenders
stopped begging and
prostitution.
 Number of transgenders
completed our skills
development training
Impact
 Measuring the total number of
transgenders that started
working at the end of each year
due to the training/studies
provided by us.
 Number of complaints resolved
 Employers satisfaction level with
transgenders

20. Administrative Costs (Per Month)
Human Resource 60,000
Marketing 400,000
Finance 40,000
Utilities 80.000
Miscellaneous Expenses 50,000
Total 630,000

21. Marketing Budget
Quantity Price/qty Total Price
Website Design & Development 50,000
Social Media Marketing 50,000
Road Show 100,000
Pamphlet 20,000 5 100,000
Monthly Report 80 100 8,000
Monthly eNewsletter 2,000
Total Marketing Cost 400,000

22. Initial Investment for Garment Factory
Units Per Unit Cost Total Cost
Machinery
Textile Machinery 50 35,000 850,000
Furniture
Chairs 120 450 54000
Tables 55 1900 104,500
Irons 6 5865 35,190
Scissors 50 200 10,000
Trainers 10 15000 150,000
Material Cost on Training 38,000
Rent per month 38,000
Electricity per month 40,000
Salary (Stipends)
Sewing 50 10,000 500,000
Cutting 30 8,000 240,000
Packaging 20 7,000 140,000
Total Production Department (Training + Investment)
* 1st month figures training + investment
2059,690

23. Funding from Sponsors (Per Month)
The International Gays and Lesbians Human Rights Foundation 306,0000
Aman Fund 400,000
Hashoo Foundation 400,000
Bill Gates Foundation 40,000
Pakistan Poverty Alleviation Fund 40,000
Total Funding 1186,000
Total Costs 164,8000
Savings + 462,000

24.  The transgender equality action plan demonstrates our commitment
towards improving equality for transgender people in all aspects of
their lives. We will work with Lesbian, Gay, Bisexual and Transgender
to let people know their views and insights on the problems they face
in the society. We will provide them training and will set out the
framework for Government and Donors to act as a leader and catalyst
for change, taking the first steps to advance transgender equality.
 In line with the Sponsor’s commitment to transparency and
accountability, we are committed to provide training to transgenders
in different skills every quarter so they can be a part of the workplace
environment. Apart from the training we will work with government,
businesses and society at large for behavior change, these include
marketing – television ads, newspaper ads and lobbying for
transgender rights in the National parliament.