1. Practical Guide
User Experience Design & Agile

2. OUTLINE WHAT TO EXPECT
COOPERATION MODELS
CHOOSING A RIGHT MODEL

3. ROLE OF A
UX DESIGNER
DECORATION?

4. ROLE OF A
UX DESIGNER
PLACING FEATURES ON A
SCREEN?

5. ROLE OF A
UX DESIGNER
DEFINING USER FLOWS?

6. ROLE OF A
UX DESIGNER
OPTIMIZING CONVERSION RATE?

7. ROLE OF A
UX DESIGNER
DECORATION
PLACING FEATURES ON A SCREEN
DEFINING USER FLOWS
OPTIMIZING CONVERSION RATE?
ALL ARE RIGHT,
PARTIALLY…

8. 01 SCOPE
02 APPROACH
03 RESULTS
04 ESTIMATES
THE ROLE OF A UX DESIGNER ON A PROJECT
IS TO APPLY DESIGN THINKING TECHNICS
IN ORDER TO CREATE AN INTERFACE THAT
HELPS A BUSINESS TO ACHIEVE GOALS
WHILE HELPING USERS TO FULFILL THEIR NEEDS

9. THE ROLE OF A UX DESIGNER ON A PROJECT
IS TO APPLY DESIGN THINKING TECHNICS
IN ORDER TO CREATE AN INTERFACE THAT
HELPS A BUSINESS TO ACHIEVE GOALS
WHILE HELPING USERS TO FULFILL THEIR NEEDS

10. Implement

11. • design goal
• design brief
• user profiles and core use cases
• design principles
• design concept
• proof of concept report
• information architecture
• flows and wireframes
• prototypes
• ux evaluation report
• ux specification
• styleguides and graphical assets
DELIVERABLES
ON EVERY STEP

12. COOPERATION
MODELS

13. UX DESIGNER
IN A TEAM
backlog is created and a project
is running in a full speed
• creates ux specification
• resolves tricky cases
• answer questions on the go
• reviews implementation

14. UX DESIGNER
IN A TEAM
PROS
• team-spirit
• communication
• empathy
• flexibility

15. UX DESIGNER
IN A TEAM
CONS
• (one) designer’s speed
• no full picture overview
• less possibilities to explore
• user testing?

16. UX DESIGNER
WITH A TEAM
before development:
• defines focus areas
• explores possible solutions
• evaluates feasibility with the team
• creates information architecture
• creates project ux specification

17. UX DESIGNER
WITH A TEAM
during development:
• details ux specification
• answers questions
• resolves unspecified cases
• evaluates implementation

18. UX DESIGNER
WITH A TEAM
PROS
• more of designer’s skills applied
• better overview of the product
• time to evaluate ideas
• time to approve design
• less changes in requirements

19. UX DESIGNER
WITH A TEAM
CONS
• even more meetings
• even more documents
• less of a prompt communication
• un-specified cases are out of control
• less empathy within the team

20. UX DESIGN
AS A SERVICE
way before development:
• user research conducted,
• technology assumed,
• concept defined and evaluated,
• architecture, wireframes,
visual style defined,
documented and approved

21. UX DESIGN
AS A SERVICE
PROS
• direct communication with PO
• less of technical constrains
• more time for user research
• more time for design iterations

22. UX DESIGN
AS A SERVICE
CONS
• now shared view
• poor knowledge transfer
• design set in stone
• ad-hoc solutions by non-designers

23. PROJECT ASSESSMENT SHEET, PART 1
Business idea Business goal Project progress Requirements Cooperation
New idea Win market From
the start
Some (or no)
use cases
specified
UX design
as a service
Improve
company image
Validate
business
idea
New product
version
Most
use cases
outlined
UX designer
with a team
Competition
is known
Increase
market share
Support
existing offer
Maintenance Use cases
verified
UX designer
in a team
Maintain existing
product

24. PROJECT ASSESSMENT SHEET, PART 2
Cooperation
Backlog
management
Sprint planning Communication Quality control
UX design
as a service
Populated
way in advance
Design prepared
and approved
beforehand
Rare, happens
via product
owner, project
manager or
requirements
manager
Additional
services: review,
user testing,
field study
UX designer
with a team
Design prepared
one sprint
before
Frequent,
happens mostly
via team leads
Scheduled
design review
sessions with
team leadsPopulated on
the go
Pre-planning
used to clarify
UX designer
in a team
Design prepared
within a sprint
Regular, during
dedicated scrum
sessions and
in-between
Clarification
on the go
Rigid tasks
order in a sprint
UI verification by
designer

25. BEST MATCH WITHIN PROJECT PHASES
START DEVELOPMENT
RELEAS
E
design as a
service
designer with
a team
designer in a
team

26. designer
with a team
design as a
service
AND FEW MORE DIMENSIONS
outsource
many designers
1 project
product
1 designer
many projects
designer in
a team

27. thank you
slideshare.net/zettaua