008523 is a marketing booklet via China Post office sent to visa applicants. Combination with online community, membership program, email & mobile, it is a typical web2.0 marketing tool

1. The ONLY AUTHORIZED Service Provider Communicate with Chinese Tourists (Individual Visit Scheme)

2. Tourist Market Updates: 田北俊坦言較為擔心內地市場，「香港每天仍有新增豬流感個案，可能部分旅客仍不放心出外旅行。」他更指，無信心到八、九月可回升，但期望內地不會跌超過一成五至一成六。 (星島)2009年7月28日 澳門政府統計局公布，澳門上半年入境旅客總數為1037萬人次，較去年同期跌11.4%。在入境旅客中，一半是內地旅客，數字較去年同期減少17.3%。 (明報) 2009年7月24日 金融海嘯與人類豬流感疫雙重打擊下，訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」，向暑假訪港旅客派發總值九千多元優惠券，力谷消費力。 (星島日報報道) 2009年6月30日 2

4. Do Morethan your Competitors3

5. 008523 Platform Target China Individual Visit Scheme Tourists The Exclusive Channel in Guangdong Province Appointment letter of exclusivity Work with Guangzhou Post Directmail Bureau* Official & reliable *Guangzhou Post Directmail Bureau*”廣州市郵政商函局” is a subsidiary of Guangdong Post

9. Online Communication

11. Leverage 008523 Platform You want Be different and memorable in your marketplace 008523 offers 360-degree communication with your customers 7

12. Leverage 008523 Platform You want Measure your marketing efforts & increase revenues 008523 offers Track and induce higher response & conversion rate 8

13. Advertising opportunity Advertising Channel 9 Solo Promotion Joint Promotion

17. eCoupon Zone

19. Read through news letter

20. Best for “news update ” & “friend referral program”Ad Space:

23. Lucky draw sponsor

26. Lucky draw mini-site theme

29. Lucky draw mini-site theme

31. Best for “limited offer”12

33. Best for “call-for-action” and “action reminder”13

34. Joint Promotion – Online Community 優 禮 會員有 券特惠區 Merchants Invitation Now!

35. 008523 Upcoming Activities – Photo Competition 「自由行，自由影」 攝影大賽 Sponsor Invitation Now!!

36. Solo Promotion 16 Total solution services Automated and driven by data Review & develop counter measures Marketing Campaign Objective Segment for 1:1 communication with cross media channels Real-time responseand amend for better result

37. Contact us For any enquires or questions, please do not hesitate to contact us: Alex Chow E-mail: alex.chow@imedia.asia Direct line: 852 2283 2231 Mobile: 852 9877 1751 Vincent Zhang E-mail: vincent.zhang@imedia.asia Direct line: 852 2283 2262 Mobile: 852 6675 0220