Understanding the Right Process in Doing the SEO
Search Engine
Optimization Workflow
Marites Manahan
Digital Marketing Team

Two Kinds of Optimization
On –page
Optimization
Off –page
Optimization
• Website Analysis
• Competitive analysis
• Major Keyword
• Minor Keyword
• Meta Tags
• Alt Tags
• Header Tags
• URL Structure
• Internal Linking
• Sitemaps
• Google Analytics Set-up
• Webmaster Tool
• Blog Update
• Tutorials & Guides
• Infographics
• Videos
• Whitepapers
• Etc.
Target Market
Business Analysis
Keyword
Research
Website
Stucture
Meta Data
Structure
Content
Optimization
Ad Posting
Directory
Submission
Bookmarkings
Content
Submission
• Business Directory
• Web Directory
Content
Commenting
Social
Media
• Articles Directory
• Social Publishing
• Video Sharing
• Infographics, etc.
• Blog Post
• Article Post
• Video & Image PostForums &
Answer Sites
S
E
O
MDM

On-page Optimization
• Website Analysis
• Keyword Research
• Website Structure
• Meta Data Structure
• Content optimization
MDM

Target Market Business Analysis
MDM

Keyword Research
MDM

Meta Data Structure
MDM

Website Structure
MDM

Content Optimization
MDM

Off-page Optimization (aka Link Building)
• Ad Posting
• Directory Submission
• Bookmarkings
• Content Submission
• Content Commenting
• Social Media
• Forums & Answer Sites
MDM

Link Building
MDM

Link Building Strategy

MDM

SEO Reporting
• Metadatas of page including title, description, and keywords
• Google Analytics report
Off-page
• Linking report
• Content Management report
• Social Media report
On-page
MDM

General Reporting
Daily Report
• Compilation of Daily Linking report (send to client/boss)
• Search Engine Ranking Page (SERP) report
Weekly
Monthly
• Linking report ( for QA)
• Article Write-ups ( for QA)
• Google Analytics Stats
• Social Media Stats
• Social Media Content Drafts ( for QA)
• Compilation of Social Media report (send to client/boss)
• Social Media Posting report
Quarterly
• Progress report
MDM
• Evaluation report and assesment

MDM

"...The objective is not to make
your links appear natural; the
objective is that your links are
natural."
- Matt Cutts, Google's Head of
Webspam Team
SEO Objective
MDM