4. 2010-2011 CONSUMER REPORT ON FOOD SAFETY
94.5% agrees there is food safety issue
67.9% doesn’t have “sense of safety”
50.9% considers the problem severe
GIY! 2011@BERKELEY
5. General Administration of Quality Supervision,
Inspection and Quarantine of the People’s
Republic of China (AQSIQ)
• Food inspection pass rate > 90% (as of
2011/11/12)
GIY! 2011@BERKELEY
6. GROW IT YOURSELF!
• Full control of the food quality
• Easy access
• Green and low carbon
• Hydroponic growing environment
• Automated control system
• Optimized temperature, pH,
lighting, etc.
GIY! 2011@BERKELEY
7. SYSTEM + SERVICE
• Fully integrated, ready-to-use system
• For residential user: pre-configured size and capacity
• For food producer: customized solution
• Service and support provided:
– Nutrition facts
– Seeds supply
– Healthy balance
– Growth profile match
– Upgrade
GIY! 2011@BERKELEY