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  1. 1. Geely Holding Inc<br />
  2. 2. Company background <br />
  3. 3. Company Background <br />Geely is one of China’s top ten auto manufacturers and also among the country’s top 500 firms.<br />Established as an independent firm in 1986, Geely launched its auto manufacturing business in 1997 <br />Geely is today a fully integrated independent auto firm with a complete auto eco-system from design and research and development to production, distribution and servicing. <br />National Innovation Plot Company<br />Geely Group is striving for world Top 500 in the world in 2015.<br />
  4. 4. Internal and External Analysis<br />
  5. 5. Five Forces of Competition Model<br />1.Market saturation<br />2. Government restriction <br />3.Capital requirements<br />
  6. 6. Internal Factor Evaluation <br />
  7. 7. Competitive Profile Evaluation<br />
  8. 8. External Factor Evaluation<br />
  9. 9. Proposed Strategies <br />
  10. 10. Constantly improving the product quality<br />Developing and explore more products like SUV, MVP, Hybrid and electricity power vehicles, enable to decline the gap with market demand. <br />To making more advertising and promotion to improve its brand image to public.<br />Penetrate the different level markets.<br />Deepen online sale management and reliability.<br />
  11. 11. Geely is not only manufacturer but only is a listener, very clear to know what its customers feedback.<br />Strength the financial management, No money hard to expand its business. <br />Set the clear goal how and what the way to improve car advanced technologies using in the car.<br />Absorb talented to join the organization. <br />
  12. 12. To explore more Dealership shop in Tier 1 cities to make up niche market in Tier 1 cities.<br />Developing High Grade products to avoid the price war.<br />Set a planning to deal with when face with high raw material in period of time.<br />To make refer another foreign company prior to export the products.<br />
  13. 13. Enhance the global management level. Learn the invested country culture, law and consumer behavior.<br />Adjust the current strategy according the market demand and another competitors products.<br />Mergers and Acquisitions is another way to expand the market share and quick way to improving the technologies requested.<br />To make more publicity to improve the brand image.<br />
  14. 14. Internal-External Matrix (<br />
  15. 15. Grand Strategy Matrix<br />
  16. 16. BCG Matrix<br />
  17. 17. Summary of Matrices <br />
  18. 18. QSPM results<br />Three Major Strategies <br />
  19. 19. Recommendations<br />
  20. 20. Vision Statement<br />
  21. 21. Mission Statement<br />
  22. 22. Modified Mission Statement<br /> Geely’s mission is, Make good car that are safest, most environment-friendly, most fuel efficient and Humanity.<br />
  23. 23. Strategic Objectives<br />FINANCIAL OBJECTIVES<br />To increase revenues by 25% annually, from RMB 20,099,388 thousand (USD31 billions) in 2010 to RMB 25,124,253 Thousand (USD3, 865,269 Billions) in 2011.<br />MARKETING OBJECTIVES<br />To increase the automobile market share in China from 4% in 2010 to 6 % in 2014<br />Implementation earlier More channels sales, it able to increase the market share of present and future-make products <br />To achieve to 30% of its total sales units export yearly <br />PRODUCT OBJECTIOVE<br />To increase more competitive products catering to the demand of markets.<br />Further development R&D automotive engine and transmission to meet international standards as far as possible.<br />Better improve automotive financial services industry<br />
  24. 24. Recommended Business Strategies<br />Improving the brand image through commercial, advertisement , car shows<br />developing SUV, MVP, Hybrid and e electrical power vehicles as well as improving the after sell services, <br /> Strengthen sales efforts and add more flagship stores in metropolitans like Beijing, Shanghai, and Guangzhou. <br />Increasing the funds to support on R&D, deepen core technologies, and strengthen the advanced technologies<br />
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  27. 27.
  28. 28. Learning & Growth Perspective<br />
  29. 29. Internal Business Processes Perspective<br />
  30. 30. Customer Perspective<br />
  31. 31. Financial Perspective<br />
  32. 32. Financial Projection<br />
  33. 33. Financial Projection<br />
  34. 34. Financial Projection<br />
  35. 35. Balanced scorecard Strategy Map<br />
  36. 36. Corporate Social Responsibility<br /> I believe that businesses must not shirk their Responsibilities to society and should do everything they can to help the disadvantaged and advance social progress.<br />Mr. Li Shufu, <br />
  37. 37. Geely’s SCR Activities<br />Green Environment <br />Some of the Programs Supported<br />The Future Talent Fund<br />The WenChuan Earthquake<br />The Charity China Tour<br />Green Environment <br />