Google partnered with VNG to promote Chrome in Vietnam by introducing it to VNG's large user base. Chrome would provide a better browsing experience through increased speed, simplicity and security. The plan was to communicate Chrome's benefits through VNG's popular Zing music and Zing Me social media platforms, install Chrome directly from Zing Me, and set the Zing homepage as Chrome's default for easy access to popular Vietnamese websites. This would expose over 16 million Zing users and 25,000 internet cafes to Chrome.

1. Google cooperate with VNG to
promote Chrome in Vietnam

2. Why Chrome?
• Bring to Vietnamese users a better way for
discover the Internet
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3. Introduce Chrome to Zing users
• Users could have a better browsing experience
for Internet usage with Chrome browser
– Speed
– Simplicity
– Security
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4. How can we do?
Zing Mp3
Zing Me
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CSM 4

5. Communicate through VNG’s channels
16M Zing’s users
Chrome download Page
25K Internet Café shops
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6. Google Chrome download page
• Application on Zing Me
• Quickly access,
download the newest,
customize Chrome
installation
http://me.zing.vn/apps/chromepilot
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7. How to setup
Browse
Install
Download
http://me.zing.vn/apps/chromepilot Zing Me on Chrome 7

8. The default homepage: Zing Home
• A Internet homepage service
• Helps users quickly access
top websites in Vietnam and
easily to discover the Internet.
• Main services:
• Google search engine
• Top websites
• Directories:
News, Entertainment, Mu
sic, Social Network, …
• Utilities
http://home.zing.vn
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9. New Section
Thank you!
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