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Fraud in digital advertising botnet baseline summery ziv ginsberg
References White Ops inc. - The Bot Baseline: Fraud in Digital Advertising
What are we going to talk about?
What are Botnets? And what can they do?
bots fraud in digital advertising world in brief
How it affects us
What are the damages
How to protect against
What is a adware?
Where to buy this cool bots
What is Botnet and how it works?
1. A botnet operator sends out
viruses or worms
2. The bot on the infected PC
3. A spammer purchases the
services of the botnet from
4. The spammer provides the
spam messages to the
operator, who instructs the
What can a botnet do?
Adware - replacing banner ads on web pages
Spyware - sends information to its creators
Scareware or Ransomware - creating fear in users to pay
Worms - The botnet focuses on recruiting other hosts
Exploiting systems by observing users playing online games such as poker and
see the players' cards
And many more…
Botnet Example: Beebone botnet
infected more than 12,000 computers worldwide
Installs other forms of malicious software,
including ransomware and rootkits
Beebone botnet polymorphic in nature - updates itself as
many as 19 times a day
more than 5 Million unique samples of Beebone botnet in
Beebone infections spread across more than 195 countries
Global advertisers will lose $6.3 billion
to bots in 2015 At current bot rates
Ad fraud gets home users hacked 67%
of bot traffic came from residential IP
Ad bots act and blend in as humans
For 60 days, researchers from White Ops thoroughly
analyzed 5.5 billion impressions in 3 million domains
from 36 leading companies from different industries,
all of which are ANA members. These corporations
include Honda, Intel, MasterCard, Ford, Nestle, AIG,
Wendy’s, and Walmart.
Approximately half the bots
caught were not sophisticated
enough to keep daylight hours.
Bots accounted for 23% of all
video impressions observed.
Bots accounted for 11% of all
display impressions observed
Finance, family, and food domains
showed increased bot traffic,
ranging from 16 to 22 percent bots.
In sourced traffic
Third-party traffic sourcing
resulted in 52 percent bot
BOT FRAUD VARIES OVER TIME
4/18/2015 12Consider day-parting
Placements that lose more ad spend than others
Placement is where the ad is positioned in a medium
BOT TRAFFIC VARIES BY DOMAIN CATEGORY
Online ad fraud in video and display ad campaigns
Some of the highest impression-volume video ad
campaigns took huge hits from bot traffic as well as from
video autoplay adware
sites are not
Monitor for all
types of ad
adware and bot
ADWARE: NOT ALL AD FRAUD IS ROBOTIC
AD INJECTION ATTACKS and QUALITY OF THE INTERNET
Advertisers and publishers can help prevent ad injection by limiting the use of sourced traffic, continuously
monitoring sourced traffic, and requiring suppliers to demonstrate that their traffic does not include injected ads.
Where can I buy facebook botnet services?
Where can I buy Instagram botnet services?
Where can I buy youtube botnet services?
HOW BOT SUPPLIERS GET AWAY WITH IT
How to Overcome The Problem
Action Plan for
Be aware and involved
Request transparency for
Use third-party monitoring
Apply day-parting when you can
Consider reducing buys for older
Action Plan for
Continuously monitor sourced
Consider allowing third-party
traffic assessment tools
Action Plan for
Authorize and approve third-
party traffic validation
Create allies, not adversaries, in
the fight against bot fraud
Thank you and
becoming part of the