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The future of a disruptive price FREE
 
20 th  vs 21 st  century  economics
“ In a competitive market, price falls to the marginal cost.” Lesson:  Round Down Joseph Bertrand, 1883
1963:  $1.05 $100  The Fairchild 1211 transistor 1965: $1.05 $1.05  1967: ------ $0.50  RCA tube    1211
Competing with Free: Microsoft 1970s:
Competing with Free 1980s:
Competing with Free 1990s :
Competing with Free 2000s:
If you can’t beat them, join them
<ul><li>The best model is a mix of paid and free content.  </li></ul><ul><li>You can’t charge for exclusives that will jus...
The Laboratory: Games <ul><li>People will pay to  save time </li></ul><ul><li>People will pay to  lower risk  </li></ul><u...
Will Obama criminalize FREE?
 
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The Laboratory: Games <ul><li>People will Chris Anderson speech on Free

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The Laboratory: Games People will pay to save time People will pay to lower risk People will pay for things they love People will pay for status People will pay if you make them (once they’re hooked)

Publié dans : Business, Technologie
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