2. #ZocialAward Data from ZocialRank.com
Company
Group
Structure
E-Commerce Service
• Largest
B2B2C
Shopping
Mall
in
Thailand
• Advance
E-‐Commerce
Pla=orm
for
Business
• Online
Payment
SoluBon
Share : Join with Rakuten Inc. (Japan)
Found
in
1999
Total
Employee
+110
staffs
• Brand
&
Social
Network
Analysis
• Data
Mining
and
Researching
• Brand
and
Online
Ranking
• Real
Time
Monitoring
We
are
Expert
in
Digital
Service
more
than
15
years
experience
Online Analysis
3. #ZocialAward Data from ZocialRank.com
Brand
“Monitoring
&
Research” System
what’s
people
talk
about
your
brand
Brand
“Ranking
&
Analysis” System
Where
are
you
compare
with
compeBtor
Zocial
inc.
Advance
and
Unique
Social
Media
Pla=orm
Service
(Cover 10 Countries in ASIAN)
4. #ZocialAward Data from ZocialRank.com
Asian
Social
Media
Ranking
ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction and customer
engagement in to better know your customer insight and competitor.
Ranking
in
Top
Social
Network
Service
5. #ZocialAward Data from ZocialRank.com
Range
of
Time
Total
Trend
by
Channels
Social
InteracBon
Category
of
Message
Total
Keywords
Where
people
talking
SenBmental
Product
Launched
Period
Gender
6. #ZocialAward Data from ZocialRank.com
Dash Board Top
Post
in
Facebook
Top
message
in
Facebook
Top
User
In
Twiter
Top
Photo
in
Instagram
Top
Message
in
TwiXer
7. #ZocialAward Data from ZocialRank.com
Real
Voice
from
People
in
Social
Media
Related
VDO
from
Youtube
from
this
candidate
Real Time Monitor The Voice Thailand Final Date (15 Dec 2012)
http://www.zocialeye.com/thevoice/
8. #ZocialAward Data from ZocialRank.com
Bangkok
Governor
Elec@on
2013
• Real Time Monitor Voice of People
• Faebook, Twitter, Instagram
• Sentiment Message
• Predict and Forecast the winner
http://realtime.zocialeye.com/bkk2013
Total
Social
Media
Value
Social
Awareness
Trend
Full
Detail
for
Each
Person
Social
Data
Real
Time
Trend
Real
Data
and
Reference
9. #ZocialAward Data from ZocialRank.comZocialEye
Monitor
The
Star#9
Thailand
Top
Reality
Show
Real
Bme
monitor
which
candidate
top
buzz
in
online
SCB
Sponsor
this
program
and
want
to
show
movement
of
this
compeBBon
10. #ZocialAward Data from ZocialRank.com
Customer * Service Launched in March 2012
Many
Agency
and
Corporate
Using
This
Service
16. #ZocialAward Data from ZocialRank.com
TOTAL THAILAND FACEBOOK USER
18.5 MILLION
9.0
million user
9.3
million user
Other 0.2 million user
17. #ZocialAward Data from ZocialRank.com
0
0.5
1
1.5
2
2.5
3
3.5
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Average
FB
post
in
a
day
Thailand
Average
Post
in
a
Day
Peak
Post
Time
23:00
18. #ZocialAward Data from ZocialRank.com
Facebook
Post
Per
Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Facebook
Page
Post
in
Each
Day
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Thailand Facebook User Post Trend in a week
19. #ZocialAward Data from ZocialRank.com
Applica@on
Usage
on
facebook
Facebook website 28%
Facebook for iPhone 17%
Facebook for Android 8%
Twitter 3%
YouTube 2%
Facebook for iPad 2%
FarmVille 2 2%
iOS 1%
Instagram 1%
BlackBerry Smartphones App 1%
Share_bookmarklet 1%
FarmVille 1%
Other 33%
Facebook
website
Facebook
for
iPhone
Facebook
for
Android
TwiXer
YouTube
Facebook
for
iPad
FarmVille
2
iOS
20. #ZocialAward Data from ZocialRank.com
Total Thailand Facebook page 2013!
307,000 Pages
Average 3,317 likes/ Pages
1.5M users has been post on pages (This year)
21. #ZocialAward Data from ZocialRank.com
52.7 Likes / Posts
2.3 Comments / Posts
3.0 Shares / Posts
Average 0.4 Post / Pages / day
23. #ZocialAward Data from ZocialRank.com
TOTAL THAILAND TWITTER USER
2MILLION
Average
> 5.5 Tweet/Day
> 0.4 RT / Tweet
> 200,000 active user/day
24. #ZocialAward Data from ZocialRank.com
FOLLOWER
Average
> 180 follower
> 136 following
Average Text 72 Characters in Tweet
25. #ZocialAward Data from ZocialRank.com
Tweet
in
a
day
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Tweet
Rate
in
Each
Day
Week
Day
Week
End
26. #ZocialAward Data from ZocialRank.com
Top
tag
In
Thailand
(This
year)
#thestar9 670,519
#ch3 435,319
#fortune 357,078
#บ่องตง 273,997
#รีล่า 269,401
#KCA 196,358
#Peemak 184,764
#Ch9 172,298
#VoteHanGeng 164,092
#MeetKiBumSJ 153,021
27. #ZocialAward Data from ZocialRank.com
Ra@o
of
type.
88%
12%
Normal
tweet
With
link
62%
38%
Normal
tweet
With
menBon
28. #ZocialAward Data from ZocialRank.com
Which
Device
they
tweet
from?
Desktop
33.3%
Mobile
66.7%
29. #ZocialAward Data from ZocialRank.com
Tweet
in
a
Week
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
31. #ZocialAward Data from ZocialRank.com
Applica@on
Usage
on
TwiVer
web 28.16%
Twitter for iPhone 27.28%
Twitter for Android 14.56%
Twitter for BlackBerry® 10.5%
Twitter for iPad 5.88%
TweetDeck 2.77%
Echofon 1.79%
Mobile Web (M2) 1.73%
TweetCaster for Android 0.73%
Facebook 0.65%
Tweetbot for iOS 0.54%
Instagram 0.5%
Socialcam 0.43%
Twitter for Windows Phone 0.37%
Tweet Button 0.3%
Janetter 0.24%
Twitter for Mac 0.23%
foursquare 0.22%
Mobile Web (M5) 0.19%
iOS 0.18%
web
TwiXer
for
iPhone
TwiXer
for
Android
TwiXer
for
BlackBerry®
TwiXer
for
iPad
TweetDeck
Echofon
Mobile
Web
(M2)
32. #ZocialAward Data from ZocialRank.com
คนบ่นว่าร้อนเยอะที่สุดวันไหน
(the
most
hoVest
day)
26 มีนา 2556
33. #ZocialAward Data from ZocialRank.com
Tweet by location in Bangkok
Thamasart
Dhrma
Guy
Rangsit
U
Bangkok
U
Mahidol
U
Suwanabhum
36. #ZocialAward Data from ZocialRank.com
Total Thailand Instagram user
603,288
Public 433,780 (72%)
Private 169,508 (28%)
Since : May 3, 2013
0.6% of Total Instagram Active Global User
37. #ZocialAward Data from ZocialRank.com
Total Thailand Photo in Year 2013
(4 months) 21,377,480
Average 60-70 million/year
Active User 79,600/day
38. #ZocialAward Data from ZocialRank.com
Instagram Average
• 656 Follower/User
• 178 Photo/user
• 159,000 Photo/day
• 82% of photo taged
• 69 Like/Post
• 2 Comment/Post
39. #ZocialAward Data from ZocialRank.com
Top Tag
on
Instagram
(this
year)
#thailand 319,967
#instagood 292,739
#photooftheday 277,804
#instamood 263,702
#instadaily 260,385
#picoftheday 250,883
#photo 216,991
#instapic 197,702
#instacool 197,702
#pic 194,382
#picture 191,384
40. #ZocialAward Data from ZocialRank.com
คนที่ถูกพูดถึงมากที่สุดใน
Instagram
Top Men@on
on
Instagram
No.
User
Post
Remark
1
@instaplaceapp
139,308
Tag
of
Instaplace
App
2
@instaplacemobi
27,702
Tag
of
Instaplace
App
Mobile
3
@instaweatherpro
11,303
Tag
of
InstaWather
4
@mark_prin
3,568
5
@boy_pakorn
2,591
6
@insplaceus
1,515
Tag
of
InstaWather
7
@Tweegram
1,432
Tag
of
Tweegram
App
8
@Photo
1,329
9
@instaquoteapp
1,246
Tag
of
InstaQuote
App
10
@kimmy_kimberley
1,154
41. #ZocialAward Data from ZocialRank.com
Top
Filter
on
Instagram
1.Valencia 2.Rise 3.Amaro 4.X-Pro II 5.Lo-fi
48. #ZocialAward Data from ZocialRank.com
สถานที่ๆ
ที่นิยมถ่ายภาพมากที่สุดใน
Instagram
Top
Loca@on
in
Stagram
สถานที่
(Loca@on)
Photo
1. Suvarnabhumi
Airport
(BKK)
18,766
2. Siam
Paragon
18,682
3. Starbucks
16,254
4. my
home
12,577
5. Siam
Center
12,096
6. CentralWorld
11,792
7. Home
8,662
8. Aler
You
8,057
9. Don
Mueang
Airport
(DMK)
8,032
10. AsiaBque
The
Riverfront
6,834
49. #ZocialAward Data from ZocialRank.com
พื้นที่ๆ
มีคนถ่ายภาพมากที่สุดในประเทศไทย
(Top
Loca@on
of
Instagram
Photo
in
Thailand)
ภาพสวนใหญถูกถายริมทะเล
(Most of Photos Taken on the Beach)
PaXaya
Rayong
Cha-‐am,
Hua
Hin
Koh
Kong
50. #ZocialAward Data from ZocialRank.com
IKEA
BANGNA
ABAC
Siam
Paragon
King Mongkut’s Institute
of Technology
Ladkrabang
Suvarnabhu
mi Airport
King Mongkut’s
University of
Technology
Thonburi
Mahidol
University
Donmuang
Airport
Muangthong
Stadium
Samutsakorn
‘s Capital
Thamasat University
(Rangsit)
Rangsit
University
Bangkok University
(Rangsit)
พื้นที่ๆ
มีคนถ่ายภาพ
Instagram
ในกรุงเทพ
(Top
Loca@on
of
Instagram
Photo in
Bangkok)
51. #ZocialAward Data from ZocialRank.com
Top
10
Starbucks
Loca@on
by
Instagram
1. àเªช็¹น·ท∙ÃรÑัÅล ÅลÒา´ด¾พÃรŒŒÒาÇว
2. Town in Town
3. ¶ถ¹น¹น ¹นÔิÁมÁมÒา¹นàเËหÁมÔิ¹น·ท∙ àเªชÕีÂย§งãใËหÁม‹‹
4. ÃรÑัªชâโÂย¸ธÔิ¹นÍอàเÇว¹นÔิÇว (Ratchayothin Ave)
5. ÇวÔิÅลÅล‹‹ÒาÍอÒาÃรÕีÂย (Vila Aree)
6. ¾พÒาÃรÒา¡กÍอ¹น (Paragon)
7. àเªช็¹น·ท∙ÃรÑัÅล ¾พÃรÐะÃรÒาÁม 9
8. àเªช็¹น·ท∙ÃรÑัÅล áแÍอÃร¾พÍอÃร·ท∙ àเªชÕีÂย§งãใËหÁม‹‹
9. The circle ÃรÒาªช¾พÄฤ¡กÉษ
10. àเ«ซ็¹น·ท∙ÃรÑัÅล »ป››¹นàเ¡กÅลŒŒÒา
** เซ็นทรัล มีถึง 4 ตําแหน่ง
52. #ZocialAward Data from ZocialRank.com
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
0
500,000
1,000,000
1,500,000
2,000,000
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
Instagram
Post
All
Day
Post
Likes
Instagram
Data
Upload
15.97%
15.98%
15.82%
15.75%
16.46%
20.02%
19.86%
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Instagram
Photo
Upload
by
Day
Peak
Time
20:00
–
22:00
Peak
Time
Sat
-‐
Sunday
59. #ZocialAward Data from ZocialRank.com
รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload
1
May
2013)
7 Days 4 million views
60. #ZocialAward Data from ZocialRank.com
Top
Video
Category
in
Youtube
(TH)
1. Music
1,083,207
2. Entertainment
942,655
3. People
604,397
4. Comedy
598,505
5. People
&
Blogs
568,231
6. Sports
544,884
7. Educa@on
503,111
8. Travel
371,014
9. Animals
356,498
70. It took Twitter 1,400 days and Facebook 1,600 days
to reach the 100M milestone. For WeChat, it took 433 days.
200MBorn 100M 300M
2011 2012 2012 2013
Jan. Mar. Sep. Jan.
71. 300M
Users
Worldwide
40M
InternaBonal
Thailand: Growing user base. 400% growth 5 months after launch
75. #ZocialAward Data from ZocialRank.com
Top
Member
Official
Account
in
Line
1. Muang thai life 4,620,642
2. Oishi 4,529,361
3. Singha 4,160,329
4. Truemove 4,143,177
5. Thai Air way 3,997,592
** As 7th May 2013
76. #ZocialAward Data from ZocialRank.com
3G
มีปัจจัยในการทําให้ Social
Media
เติบโตอย่างมากในไทย
3G
will
push
Thailand
Social
Media
78. #ZocialAward Data from ZocialRank.com
Summary
in
Thailand
• Facebook
18.5
million
user
• TwiXer
2
million
user
• Instagram
603,288
user
• Wechat
300
million
user
(Worldwide)
• Google
Plus
500
million
user
(Worldwide)
• Line
Chat
15
million
user
79. #ZocialAward Data from ZocialRank.com
Top
Zocial
Award
in
Category
1. Real
estate
Sansiri
Family
2. Banking
Kbank
Live
3. Entertainment
&
Media
VRZO
4. Insurance
ไทยประกันชีวิต
5. Electronics
Samsung
Mobile
Thailand
6. Food&Beverage
Ichitan
7. Telecom
Dtac
8. Airline
AirAsiaThailand
9. Auto
Chevrolet
Thailand
10. Beauty
Beauty
Mouthsy
11. Fashion
Panicloset
[ Facebook + Twitter + Youtube + Instagram ]
83. #ZocialAward Data from ZocialRank.com
What
we
lean
from
this
data?
• พฤติกรรมคนไทยบางส่วนเปลี่ยนไปแล้ว
• โซเชี่ยลมีเดียเข้ามามีส่วนในชีวิตของเรา
• บริษัทและแบรนด์
นําโซเชี่ยลมีเดียมาใช้เป็นส่วนหนึ่ง
ของการสื่อสารกับลูกค้า
• ข้อมูลเชิงลึกเหล่านี้จะทําให้เราเข้าใจในพฤติกรรมคน
ไทยและอาเซียนมากขึ้น
• Zocial
Inc
จะทําให้คุณเข้าใจคนในโลกออนไลน์มากขึ้น
84. #ZocialAward Data from ZocialRank.com
Welcome to Zocial World.
• More
data
at
hXp://blog.Zocialinc.com
Pawoot
P.
(Pom)
E-‐Mail
:
Pawoot@Zocialinc.com
Facebook,
TwiXer,
Instagram
:
pawoot