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The Future of Social and Digital Ads: 6 Key Trends

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The Future of Social and Digital Ads: 6 Key Trends

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What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.

This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.

Want Zontee to speak for your organization? Visit zonteehou.com.

What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.

This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.

Want Zontee to speak for your organization? Visit zonteehou.com.

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The Future of Social and Digital Ads: 6 Key Trends

  1. 1. THE FUTURE OF SOCIAL AND DIGITAL ADS Zontee Hou for
  2. 2. 2017… Video Content Native Advertising Influencer Marketing @zontee_hou | @innocongress | #innocon
  3. 3. VIDEO CONTENT Live feeds, video podcasts, slideshows, animation @zontee_hou | @innocongress | #innocon
  4. 4. NATIVE ADVERTISING Sponsored posts, sponsored giveaways, paid promotion @zontee_hou | @innocongress | #innocon
  5. 5. INFLUENCER MARKETING From celebrities to micro- influencers to employees @zontee_hou | @innocongress | #innocon
  6. 6. 2017… Video Content Native Advertising Influencer Marketing @zontee_hou | @innocongress | #innocon
  7. 7.  The next generation of ads will respond based on consumers’ needs with ever more nuance, accuracy, and relevancy. @zontee_hou | @innocongress | #innocon
  8. 8. WHAT’S NEXT? FEEDBACK-DRIVEN ADS Geo-Targeted and Contextual Ads Augmented Reality Visual Analysis @zontee_hou | @innocongress | #innocon
  9. 9. GEO-TARGETED & CONTEXTUAL ADS 2.0/the next generation @zontee_hou | @innocongress | #innocon
  10. 10. NOW: GEO-FENCED ADS •  Geo-fenced ads on Facebook, Instagram, and Snapchat @zontee_hou | @innocongress | #innocon
  11. 11. NOW: BLUETOOTH- BASED ADS •  Use Bluetooth data from your open apps •  Shown in-app in tools like Facebook @zontee_hou | @innocongress | #innocon
  12. 12. FUTURE: ACTIVITY- DRIVEN ADS  "The perfect utopia that we joke about here... is why show thousands of titles? Why not just show one tremendous gorgeous image of one title because we've read your mind and know what it's going to be?  Could it happen that we have such confidence in what you want to watch that we start autoplaying something? We're working toward that.” - Todd Yellin VP of Product Innovation, Netflix @zontee_hou | @innocongress | #innocon
  13. 13. AUGMENTED REALITY Added information @zontee_hou | @innocongress | #innocon
  14. 14. NOW: INTERACTIVE LENSES •  Give the audience an opportunity to become a part of the story @zontee_hou | @innocongress | #innocon
  15. 15. NOW: INTERACTIVE APPS •  Get customers invest by letting them create based on their own content @zontee_hou | @innocongress | #innocon
  16. 16. FUTURE: TRY BEFORE YOU BUY @zontee_hou | @innocongress | #innocon
  17. 17. VISUAL ANALYSIS Big data comes to images @zontee_hou | @innocongress | #innocon
  18. 18. NOW: VISUAL SEARCH •  Product suggestions based on visual search @zontee_hou | @innocongress | #innocon
  19. 19. NOW: VISUAL METRICS •  Data mined based on machine-learning •  Reporting on user-generated content @zontee_hou | @innocongress | #innocon
  20. 20. FUTURE: CUSTOM IMAGERY FOR YOUR AUDIENCE @zontee_hou | @innocongress | #innocon
  21. 21. 2020… Geo-Targeted and Contextual Ads Augmented Reality Visual Analysis @zontee_hou | @innocongress | #innocon
  22. 22. KEEP IN TOUCH •  hello@mediavolery.com •  MediaVolery.com •  @MediaVolery •  Copyright © 2017 Media Volery LLC, all rights reserved. @zontee_hou | @innocongress | #innocon

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