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LET’S TALK 
ABOUT 
BRAND. 
#EugRAIN
IDENTITY 
#EugRAIN
REPUTATION 
#EugRAIN
EXPECTATION 
#EugRAIN
#EugRAIN
MUSIC 
#EugRAIN
SPORTS 
#EugRAIN
POLITICS 
#EugRAIN
CORPORATE
IDENTITY 
(Culture) 
BRAND REPUTATION 
#EugRAIN
LET’S TALK 
ABOUT 
CULTURE. 
#EugRAIN
THE CEO 
#EugRAIN
#EugRAIN
JOB FIT 
#EugRAIN
#EugRAIN
THE TRIPLE A TRAP 
✦ Affable 
✦ Assertive 
✦ Articulate
Management 
#EugRAIN
#EugRAIN
Pace 
#EugRAIN
Organizational Life Cycle
Decision- 
Making 
#EugRAIN
The Organizational Blueprint 
Mission & Purpose 
Values & Principles 
Vision & Positioning 
Strategy & Tactics
MISSION STATEMENT 
Verb, target, outcome. 
“Save 
endangered 
species 
from 
extinction.” 
“Improve 
African 
children’s 
...
VALUES & PURPOSE
VISION & POSITIONING 
For World Wide Web users who enjoy books, 
Amazon.com is a retail bookseller that provides 
instant ...
STRATEGY & TACTICS
The Role of Culture In High Growth Companies
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The Role of Culture In High Growth Companies

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Educator and entrepreneur, Pinky Gonzales, presents the elements of brand, its effect on culture, and the importance of unified leadership in high growth companies

Publié dans : Business

The Role of Culture In High Growth Companies

  1. 1. LET’S TALK ABOUT BRAND. #EugRAIN
  2. 2. IDENTITY #EugRAIN
  3. 3. REPUTATION #EugRAIN
  4. 4. EXPECTATION #EugRAIN
  5. 5. #EugRAIN
  6. 6. MUSIC #EugRAIN
  7. 7. SPORTS #EugRAIN
  8. 8. POLITICS #EugRAIN
  9. 9. CORPORATE
  10. 10. IDENTITY (Culture) BRAND REPUTATION #EugRAIN
  11. 11. LET’S TALK ABOUT CULTURE. #EugRAIN
  12. 12. THE CEO #EugRAIN
  13. 13. #EugRAIN
  14. 14. JOB FIT #EugRAIN
  15. 15. #EugRAIN
  16. 16. THE TRIPLE A TRAP ✦ Affable ✦ Assertive ✦ Articulate
  17. 17. Management #EugRAIN
  18. 18. #EugRAIN
  19. 19. Pace #EugRAIN
  20. 20. Organizational Life Cycle
  21. 21. Decision- Making #EugRAIN
  22. 22. The Organizational Blueprint Mission & Purpose Values & Principles Vision & Positioning Strategy & Tactics
  23. 23. MISSION STATEMENT Verb, target, outcome. “Save endangered species from extinction.” “Improve African children’s health.”
  24. 24. VALUES & PURPOSE
  25. 25. VISION & POSITIONING For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.
  26. 26. STRATEGY & TACTICS

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