The Role of Culture In High Growth Companies
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The document discusses various aspects of organizational culture and brand, including identity, reputation, expectations, leadership, pace, and decision-making. It also outlines the key components of an organizational blueprint such as mission, values, vision, and strategy. Sample mission and value statements are provided. The overall topic is how to effectively communicate and establish an organizational culture and brand identity.
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The Role of Culture In High Growth Companies
- 1. LET’S TALK ABOUT BRAND. #EugRAIN
- 5. #EugRAIN
- 9. CORPORATE
- 10. IDENTITY (Culture) BRAND REPUTATION #EugRAIN
- 11. LET’S TALK ABOUT CULTURE. #EugRAIN
- 12. THE CEO #EugRAIN
- 13. #EugRAIN
- 14. JOB FIT #EugRAIN
- 15. #EugRAIN
- 16. THE TRIPLE A TRAP ✦ Affable ✦ Assertive ✦ Articulate
- 18. #EugRAIN
- 20. Pace #EugRAIN
- 23. The Organizational Blueprint Mission & Purpose Values & Principles Vision & Positioning Strategy & Tactics
- 24. MISSION STATEMENT Verb, target, outcome. “Save endangered species from extinction.” “Improve African children’s health.”
- 25. VALUES & PURPOSE
- 26. VISION & POSITIONING For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.