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1
PURSUE
ELEGANCE
ZACH POUSMAN, HELPFULLY
ZACH@HELPFULLY.COM
@THINKY
3
FIRST,
A STORY…
HI, I’M ZACH POUSMAN
Zach Pousman @thinky
DIGITAL PRODUCT STRATEGY
UNSCRAMBL
Zach Pousman @thinky
Zach Pousman @thinky
Zach Pousman @thinky
Zach Pousman @thinky
A DEFINITION OF
ELEGANCE
Simple
Powerful
Coherent
comfortable
Hat tip to Michael Zuschlag, 2011 

& Matthew May ‘In Pursuit of Elegance’, 2012 Zach...
HOW TO
PURSUE
ELEGANCE
Noticing elegance
Dealing with constraints
Dealing with the product ecology
Dealing with cadence
Zach Pousman @thinky
Constraints can be:
intrinsic
Dictated
imposed
self-imposed
Hat tip to Elster, 2000 Zach Pousman @thinky
label your constraints
Visual
Design
Machine
Learning
People’s
Vanity
Monetization
Support
multiple
devices
label your constraints
Visual
Design
Machine
Learning
People’s
Vanity
Monetization
Support
multiple
devices
label your constraints
Visual
Design
Machine
Learning
People’s
Vanity
Monetization
Support
multiple
devices
label your constraints
People’s
Vanity
Monetization
Support
multiple
devices
Zach Pousman @thinky
label your constraints
get to ‘know’ them
revisit them often
Zach Pousman @thinky
label your constraints
get to ‘know’ them
revisit them often
Zach Pousman @thinky
you can’t beat the constraints into
subm...
KNOW YOUR PRODUCT ECOLOGY
P
P
P
P
P
P
YOUR
PRODUCT
Functional
Emotional
Aesthetic
Symbolic
P
P
Others who see you
use the ...
Elegance means
taking cadence
seriously.
APART OF LIFE
BEGINNER-TO-EXPERT
ROUTINE(S)
USAGE
ASESSION
AN INTERACTION
MENUANI...
SMS
Mapping cadence can help you achieve elegance
Hat tip to Berryman & Pousman, 2013
Elegance across
CLi, gui, nui, gestural &
conversational
paradigms
25 Zach Pousman @thinky
Potentially concerning
Zach Pousman @thinky
Zach Pousman @thinky
Potentially concerning
THANKS!
ZACH@HELPFULLY.COM
@THINKY
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX
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Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX

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As UX designers, we're always looking for the good in the world. We're constant observers of people and observers of the world so we can make it better!

In this talk I will give you my tools that I use to find elegance in user experiences that others have built. And I'll share my techniques for desiging elegance into your sites, apps, and products. I promise that the discussion won't get stuck in the world of platonic theory — I'll help you find better customer problems, solve them with more elegant structres and, in your way, to create a world that's just a little bit better too!

Presented at #amUX (a local ATL UX community) on 5/4/2016

Publié dans : Internet
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Pursuing Elegance - Introduction to Elegance in Digital Product Design @amUX

  1. 1. 1 PURSUE ELEGANCE ZACH POUSMAN, HELPFULLY ZACH@HELPFULLY.COM @THINKY
  2. 2. 3 FIRST, A STORY…
  3. 3. HI, I’M ZACH POUSMAN Zach Pousman @thinky
  4. 4. DIGITAL PRODUCT STRATEGY UNSCRAMBL Zach Pousman @thinky
  5. 5. Zach Pousman @thinky
  6. 6. Zach Pousman @thinky
  7. 7. Zach Pousman @thinky
  8. 8. A DEFINITION OF ELEGANCE
  9. 9. Simple Powerful Coherent comfortable Hat tip to Michael Zuschlag, 2011 
 & Matthew May ‘In Pursuit of Elegance’, 2012 Zach Pousman @thinky
  10. 10. HOW TO PURSUE ELEGANCE
  11. 11. Noticing elegance Dealing with constraints Dealing with the product ecology Dealing with cadence Zach Pousman @thinky
  12. 12. Constraints can be: intrinsic Dictated imposed self-imposed Hat tip to Elster, 2000 Zach Pousman @thinky
  13. 13. label your constraints Visual Design Machine Learning People’s Vanity Monetization Support multiple devices
  14. 14. label your constraints Visual Design Machine Learning People’s Vanity Monetization Support multiple devices
  15. 15. label your constraints Visual Design Machine Learning People’s Vanity Monetization Support multiple devices
  16. 16. label your constraints People’s Vanity Monetization Support multiple devices Zach Pousman @thinky
  17. 17. label your constraints get to ‘know’ them revisit them often Zach Pousman @thinky
  18. 18. label your constraints get to ‘know’ them revisit them often Zach Pousman @thinky you can’t beat the constraints into submission … You can, but it’s inelegant.
  19. 19. KNOW YOUR PRODUCT ECOLOGY P P P P P P YOUR PRODUCT Functional Emotional Aesthetic Symbolic P P Others who see you use the product Social clusters Forlizzi, J. (2008). The Product Ecology: Understanding Social Product Use and Supporting Design Culture. International Journal of Design vol. 2, no. 1. Product use Zach Pousman @thinky
  20. 20. Elegance means taking cadence seriously. APART OF LIFE BEGINNER-TO-EXPERT ROUTINE(S) USAGE ASESSION AN INTERACTION MENUANIMATION Hat tip to Berryman & Pousman, 2013
  21. 21. SMS Mapping cadence can help you achieve elegance Hat tip to Berryman & Pousman, 2013
  22. 22. Elegance across CLi, gui, nui, gestural & conversational paradigms 25 Zach Pousman @thinky
  23. 23. Potentially concerning Zach Pousman @thinky
  24. 24. Zach Pousman @thinky Potentially concerning
  25. 25. THANKS! ZACH@HELPFULLY.COM @THINKY

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